Sigute Zitikyte

Supporting multi-passionate professionals and entrepreneurs to build portfolio careers filled with freedom, creativity, and abundance. I help you discover the "red thread" of your career and express it online. Having consulted for hundreds of businesses, I have a unique perspective on growth strategies that are in alignment with who you are.

www.sigutezitikyte.com/coaching

Personal Brand + Business Coach

Supporting 7-figure thought leaders and entrepreneurs to diversify into new revenue streams by streamlining the existing business and building a strong brand identity.

Having consulted 100+ business owners across various industries, I know first-hard there's no "one right way" to grow an online business. Only the way that's right for you.

Fractional Brand + Business Manager

Shopify

Designing and executing integrated marketing strategies with Shopify's top-referring performance partners in North America, Australia, and the UK. This includes: entrepreneurs, educators, influencers, content creators, and others who refer their entrepreneurial audience to Shopify.

Marketing Partnerships Manager

Building and managing strategic partnerships with top ecommerce agencies that align with Shopify's mission to make commerce better for everyone. Working towards mutual targets, executing co-marketing initiatives, and leading initiatives that scale Shopify's Partner Program in North America.

Strategic Partnerships Manager

Mindvalley

Worked on Mindvalley's spin-off business, The Big Life, to source and build partnerships with top thought leaders. Managed the A-Z of an online webinar show.

Business Manager

Worked directly with Vishen Lakhiani at Mindvalley to build partnerships with thought leaders and help produce some of the world’s top trainings in the personal development space.

Director of Partnerships

Tradex Management Inc.

Managed client relationships and offered personalized financial advice at Canada’s only not-for-profit mutual fund company exclusively serving past and present public servants and their families. Helped launch marketing initiatives to attract new clients.

Trading Associate

Personal Branding for Multi-Passionates | Certified Business Coach

I'm on a mission to help professionals build an undeniable stack of proof that:

You are the 𝐂𝐄𝐎 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐂𝐚𝐫𝐞𝐞𝐫 🚀


I spent the last decade building personal brands for thought leaders. I helped them:

→ Launch global podcasts
→ Launch bestselling books
→ Launch personal websites
→ Launch online masterminds
→ Launch certifications programs

What I've noticed is that entrepreneurs are encouraged to be multi-passionate...

While professionals are told to "choose one thing" and stick to it. Even when it drains you of your creativity and zest for life.

So I flipped the script: I took what I know about building brands for entrepreneurs and I'm helping professionals become the thought leaders they know they deserve to be.

✨ Learn More Here: www.sigutezitikyte.com/coaching

It's not about choosing between corporate or entrepreneurship.

It's about choosing yourself.


"𝘗𝘳𝘪𝘰𝘳 𝘵𝘰 𝘰𝘶𝘳 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘐 𝘧𝘦𝘭𝘵 𝘴𝘵𝘶𝘤𝘬 𝘢𝘯𝘥 𝘤𝘰𝘯𝘧𝘪𝘯𝘦𝘥 𝘵𝘰 𝘢 𝘣𝘰𝘹, 𝘱𝘭𝘢𝘺𝘪𝘯𝘨 𝘴𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘥𝘰𝘸𝘯𝘱𝘭𝘢𝘺𝘪𝘯𝘨 𝘮𝘺 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘈𝘧𝘵𝘦𝘳 3 𝘮𝘰𝘯𝘵𝘩𝘴 𝘰𝘧 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳, 𝘴𝘩𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘢𝘯𝘥 𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘵𝘦 𝘮𝘺 𝘶𝘯𝘪𝘲𝘶𝘦 𝘷𝘢𝘭𝘶𝘦 𝘱𝘳𝘰𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘵𝘢𝘶𝘨𝘩𝘵 𝘮𝘦 𝘩𝘰𝘸 𝘵𝘰 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦 𝘪𝘵 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘢𝘤𝘳𝘰𝘴𝘴 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴."

- Diana C.

"𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘪𝘨𝘶𝘵𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘰𝘸𝘯 𝘮𝘺 𝘥𝘳𝘪𝘷𝘦 𝘢𝘯𝘥 𝘢𝘮𝘣𝘪𝘵𝘪𝘰𝘯 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘥𝘪𝘮 𝘪𝘵 𝘥𝘰𝘸𝘯 𝘵𝘰 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘱𝘢𝘭𝘢𝘵𝘢𝘣𝘭𝘦. 𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘦𝘯𝘤𝘦, 𝘐 𝘤𝘢𝘯 𝘢𝘴𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘳𝘦𝘨𝘳𝘦𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧."

- Samantha M.

"𝘚𝘪𝘨𝘶𝘵𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘨𝘢𝘪𝘯 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 𝘢𝘯𝘥 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥. 𝘚𝘩𝘦 𝘩𝘦𝘭𝘥 𝘮𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘭𝘦 (𝘭𝘰𝘷𝘪𝘯𝘨𝘭𝘺) 𝘢𝘯𝘥 𝘬𝘦𝘱𝘵 𝘮𝘦 𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘰𝘯 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘵𝘢𝘴𝘬 𝘵𝘩𝘢𝘵 𝘸𝘢𝘴 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘢𝘤𝘤𝘰𝘮𝘱𝘭𝘪𝘴𝘩 𝘮𝘺 𝘨𝘰𝘢𝘭. 𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘚𝘪𝘨𝘶𝘵𝘦 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘮𝘦 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘦 𝘵𝘩𝘪𝘴 𝘯𝘦𝘸 𝘵𝘦𝘳𝘳𝘪𝘵𝘰𝘳𝘺, 𝘪𝘵 𝘮𝘪𝘨𝘩𝘵 𝘩𝘢𝘷𝘦 𝘵𝘢𝘬𝘦𝘯 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘺𝘦𝘢𝘳 𝘰𝘳 𝘵𝘸𝘰 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴 𝘵𝘰 𝘤𝘰𝘮𝘦 𝘵𝘰 𝘭𝘪𝘧𝘦."

- Leanne K.

Most professionals wait until the very last possible second to start sharing their ideas online.

🅧 After they’ve left their job.
🅧 After they have an idea for an offer.
🅧 After they feel ready to start a business.

But that’s the wrong way to approach personal branding, and here’s why.

As a professional, you’re trained to be a follower.

Even if you’re high up in a manager role, you’re still a follower when it comes to the values, beliefs, and culture set by your employer.

And that means:

You have no freaking idea what you stand for as a brand yourself.

Not yet, at least.

This is what I realized about myself. I could recite my company’s mission (“to spread entrepreneurship!”) but I couldn’t articulate a single belief of my own.

Couple that with being multi-passionate… and I was in a whirlwind of career analysis paralysis.

It took me a few years to believe I wasn’t actually “all over the place”, but an unexpressed leader with a unique vision.

That single mindset shift changed the game for me.

And that’s why after working with hundreds of professionals, I can tell you exactly when the right time to build your personal brand is:

While you’re still at your job.

You need time and space to figure out your voice, build conviction in your beliefs, and find you why.

That’s why I designed the Multi-Passionate Method™ to work with your busy schedule and give you a clear framework over six weeks together.

Once you’ve completed this brand foundations program, you’ll be ready to toss your resignation letter into the air like a graduation cap!

(But don’t worry, you don’t have to 😂)

The program will be intimate, aligned, and it’s already filled with 7 amazing professionals who are building their leverage.

You have until October 30th to join, but the sooner you join the sooner you get access to the first step of the method.

✨ Enrol now → https://lnkd.in/esJ6NNzm

Build Your Personal Brand With The Multi-Passionate Method™ | Ex-Shopify Turned Portfolio Careerist

You’ve got your dream career at a cool company.

But instead of feeling proud, you’re haunted by the messy career journey that got you here:

→ Your degree doesn’t align with your job title.
→ Your first job was too out there to admit.
→ You listen to podcasts about spirituality.
→ You secretly want to write about wellness.

Erm… no wonder you feel like an imposter!

You're a multi-passionate surrounded by linear robots at the office who don’t have any side passions, meaningful networks, and a life outside of work.

They've shut all that out to make it to the top faster than anyone else...

And you sometimes envy their:

✔️Crisp elevator pitch.
✔️Invitations to speak on stages.
✔️Daily content shared on LinkedIn.

Meanwhile, you’re sitting there cursing your multi-passionate self because you're scared to be seen and have someone question your mix of career experiences and give you that confused face your parents have.

Listen, I’ve been there.

Feeling proud of building my career with authenticity, but frustrated that the world still rewards shortcuts and hustle.

So what are we to do?

We start playing a different game 🏆

Not the one that rewards self-sacrifice.

But the one that rewards self-expression.

That’s why I created The Multi-Passionate Method™.

To help professionals turn zig-zag journeys into intentional careers that feel empowering, not shameful.

Learn more here:

https://lnkd.in/esJ6NNzm

Or shoot me a DM if you’re wondering if this group training is right for you.

Curious about The Multi-Passionate Method?

Next week, I'm hosting an Open House:

It's very simple:

1️⃣ Register with this Zoom link: https://lnkd.in/ew4wcEy2 

2️⃣ Join me next Wednesday (Oct 22nd) at 11am ET

3️⃣ Ask me any questions you have about The Multi-Passionate Method™

There are already 7 women inside the program and I want YOU to feel ready to join before doors close on October 30th.

Come to this free Open House where you can ask anything:

→ What to expect inside the program?
→ If your multi-passionate experiences are a fit?
→ How to build a personal brand in 2026?
→ If I can share my portfolio career journey? (Oh yes I can!)
→ Anything else you're curious about.

Basically, let's spend an hour having FUN and chatting about future-proofing your career.

Join me!

https://lnkd.in/ew4wcEy2

INTRODUCING.... 🎉

The Multi-Passionate Method™

When I say I’ve spent a year thinking about bringing this to life… I’m not joking.

And it’s finally available to join. We start November 5th.

What I've learned after:

✔️ 3 years consistently showing up on LinkedIn
✔️ Getting podcast and stage invites
✔️ Launching my best-selling book
✔️ Building new income streams
✔️ Upleveling my friend group 
✔️ Growing to 50k+ followers

... is that here's a balance to strike here on LinkedIn:

1️⃣ Playing the algorithm game
2️⃣ Writing content that MEANS SOMETHING

Very few people know how to do the latter.

And that’s a big problem because:

🅧 You resort to cheap tactics that sell your soul.
🅧 You never learn the real skill of branding.
🅧 You never build a unique POV.

(Sure, you’ll get likes, but dopamine doesn’t pay the bills.)

I'm finally ready to share the solution to your frustrations:

Over 6 weeks, you’ll learn how to build the foundation of your personal brand.

👉 The exact foundation that all the big thought leaders have.

(You really think Adam Grant pops onto LinkedIn to share what he had for breakfast so he can get likes?)

No, he's building a career following his curiosity and his audience online allows him to do that sustainably.

The difference between thought leaders and the average poster on LinkedIn is there is an *actual strategy* behind his posts.

Something way bigger than trying to hit 100 likes on a post.

That’s the bigger mission I’m here to help you build.

Everything I know from years working with the top thought leaders of our generation, packaged into a 6 week framework that we work on together.

If you’re in tech, finance, project management, or any linear industry where your spiritual and creative sides are shut down… THIS program is for you.

I recorded a video for you:

What it here ▶️ https://lnkd.in/esJ6NNzm

And share (or tag!) your favourite Thought Leader below:

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