Altair

Digital Marketing Specialist

Tetherfi

Senior Marketing Manager

nextmedia Pty Ltd

BAT Industrial Products

Plan and execute all marketing activities (traditional and digital), including SEO/SEM (including local search), marketing database, email, social media and display advertising campaigns; (web, print media and radio, SEO, PPC). The sales growth achieved in the past 4 months on digital media is a 6% increase over the previous year with the conversion rate increasing at 3.72%. 
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) using Google Analytics, HubSpot CRM system and Pronto ERP system
Develop marketing collateral for sales teams; Marketing collateral includes (brochures, flyers, product catalogues, sales fact sheets)
Develop content for BAT promotions and websites in line with the latest trends and keyword planning.  
Developing branding strategies and executing brand tactics for BAT through target segmentation
Creating specific marketing campaigns and promotions to generate new customer contacts and additional opportunities for conversion;
Track, analyse and optimise digital and social media marketing campaigns and landing pages, as well as monitor website traffic to improve the presence of companies, sales figures and outcomes using Google Tag Manager and Analytics
Design of marketing content including EDMs, Catalogues and other marketing material
Managing the preparation and execution of the marketing calendar for the ANZ region
Develop a bid strategy for Google Ads for each of the campaigns.

Marketing Specialist

RK Solar & Consulting Services

Develop marketing collateral for sales teams; Marketing collateral includes (brochures, flyers, product catalogues, sales fact sheets)
Collaborate to develop and manage the digital marketing strategy to support overall business objectives;
Develop monthly marketing communication collateral for sales teams on a monthly basis. 
Create website content and articles on solar products

Digital Marketing Coordinator

EC-Council

Responsibilities include managing audit engagements, ensuring financial and operational controls are operating effectively, and providing recommendations to identified business risks.
Provide process improvements through operational audits within stock inventory management.
Identify business risks in key operational areas.
Develop current year audit plan based on risk assessments conducted with Senior Management.
Assist management in the documentation of certification process requirements as per ANSI standards.

Internal Auditor

Liasing for the project “Exam Specialists”, a SaaS platform for universities and companies to host their exams online. Responsible for project documentation and resource scheduling. 
Audited content to identify SEO/traffic generation opportunities on specific websites and then created content to create high-impact “cornerstone” content for the newly developed SaaS platform “Exam Specialists”.
Responsible for project planning, execution, budget management, resource management and adhering to deadlines and preparing monthly, quarterly and annual reports
Coordinate with teams and external agencies to ensure project execution; liaising with counterparts in Malaysia, Europe, Asia and the US on various ongoing marketing projects. 
Worked closely with Design team to create high-quality digital media in-house; developing Communications strategy, creating collaborations with industry bodies to gain industry insights locally
Consistently producing high-quality, search engine optimized content and creating newsletter/email strategy that redirected readers to the sites.
Was responsible for Budgeting, Resource Management and Project scheduling for the new product launches (CND, LPT Master Class, CEHv10, ECSAv10)
Improved efficiency by as much as 60% after reengineering processes and retraining team members thus converting the Customer Support team from a cost centre into a revenue centre

Project Coordinator

Built a subscriber base of 22,000 for the company Newsletter 
Drafting/Distributing valuable content through various channels (Blogs, Social media, Newsletters).
Creating and distributing media communication materials such as press releases, announcements,  and other corporate communication 
Created distinct brand strategies for each of the 3 different certifications in line with company’s corporate branding and improve lead generation.
Conducted market research to identify new markets and customer needs to assess the need for new certification courses.
Was responsible for marketing operations, event promotion, speaker management, sponsorship and event production for EC-Council Global CISO Summits and Partner Conferences
Create landing page mock-ups and wireframes and collaborate with the design team in achieving good ranking websites.

Marketing Executive

Regency Institute of Technology

Facilitate MBA students in core subjects such as Market Research, International Marketing, Internet Marketing and etc. Project Management, Market Research

Lecturer

Franklin Templeton Investments

International Marketing material analysis and update, website management and update, Sharepoint site update, Transcription.
Improved productivity by 20% overhauling the request management system.  
Maintain Intranet websites using HTML, XML, and CSS.
Update marketing material using MS PowerPoint every quarter.
Hands on experience on internal databases and Bloomberg.

Marketing Communications Analyst

As a digital marketing specialist at Altair, I leverage my 10+ years of experience to create and execute effective online marketing campaigns that drive growth and engagement. I am proficient in using HubSpot Marketing Hub, Google Search Console, and other tools to optimize web pages, email newsletters, social media posts, and paid ads for maximum performance and ROI.

My passion for data science and machine learning also sets me apart from other marketers, as I apply these skills to analyze customer behavior, segment audiences, personalize content, and automate workflows. I have completed several projects that involved using data science, machine learning, deep learning, and recommendation systems to enhance the digital marketing strategies and outcomes for my employers. My goal is to continue learning and innovating in this exciting and evolving field of marketing.

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