Simeon Goa

I help early stage and small businesses design a strategy to turn their biggest obstacle into an opportunity.

Strategic Graphic Designer

Metropol Industries

Position Responsibilities included brand design, ideation, creating and presenting strategic graphic and illustration solutions, project management, scheduling, estimating, client engagement, kick off meetings and client presentations.

Lead Designer & Illustrator

The Cygnus Design Group

One of the contributions I am most proud of while working at Cygnus was creating an overlay technique for identifying changes in highly detailed architectural floor and ceiling plans. Instead of a side-by-side comparison between two stacks of old and new plans, my digital overlay technique reduced the time spent from hours to minutes and increase the accuracy to near 100%. Multiply this process across a team of 20, or so, staff working on dozens of projects a year and you can begin to feel the ROI.

As a Project Designer I also lead the content development, illustration and design of the Alberta Health Service External Signage Guide that provides AHS internal communications staff with the tools required to implement and maintain a consistent external signage program. 

Planning, editorial, illustrative and design support was the day to day work at Cygnus creating attractive and high end signage systems to sectors in government, health care, post secondary and hospitality sectors.

Project Designer

Lead Designer & Illustrator 

Victoria Film Festival

I collaborated with the Director, staff and volunteers to develop the Festival's inhouse design process and create design solutions aimed at making the Festival's events memorable through digital and print media (including car wraps, bus posters, online and big screen marketing). 

Highlights from my time at the Victoria Film Festival include:

• Photo-illustrative solutions for the Film Festival's flagship events, and the design and production of their 80 page program guide featuring over 150 films.

• Recruiting and collaborating with a team of volunteer editors to facilitate the expeditious review of the Festival's program guide within a very tight timeline.

• Creating inventories of materials produced for each event so that staff can review what has been made in the past in order to more strategically asses what should be made in the future.

• Developing the Festival's design process so that graphic solutions facilitated organizational goals.

• Creating an internship program for junior graphic designers seeking experience and sharing what I have learned working in-house with others.

• Creating the identity for The Vic Theatre, helping it become a successful single screen theatre in a world of torrents and Netflix.

• Setting up the the Festival box office to sell posters and t-shirts to collectors.

Graphic Designer

Orca Book Publishers

My first in-house job where I learned about the practical side of book layout, typesetting, ad and marketing design.

Typesetter & Production Designer

Public Outreach Fundraising

At Public Outreach I learned the importance of getting results on a daily basis. I learned how to present (sometimes difficult) ideas to people from all walks of life in a variety of environments and trained staff to do the same. 

I worked on the ground with staff and clients and collaborated with other fundraising offices across the country to meet fundraising targets for non-profit organizations for over three years.

Regional Manager

Clarity is essential. What if the direction of your business brought you joy, energy, and a sense of direction?

I’m a down to earth designer equipping early stage solo and small service businesses with essential strategy and design solutions to flourish.

My special sauce:
-Our powers combined.
-Clear and simple strategy to help you make better decisions.
-Service design for better offers.
-Brand design for when you go public.

Over a decade and a half of experience working with and for solo and small service businesses owners.

Supporting little service businesses focused on care and craft.

Let’s chat: info@simeongoa.ca

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