Belka Games

Marketing Producer

RJ Games

- Managing and optimising worldwide Google UAC and ASA for mid-core "Puzzle Breakers" product;
- Control and implementation of a specified KPIs within the channel, platform, market;
- Development and implementation of a business scaling strategy within the channel for a month, quarter;
- Development of the channel — improvement of the structure, decision-making methods, creative tests workflow, experiments and testing of a new features;
- Regular communication with partners in order to improve KPI and achieve business goals.

Platforms: mobile iOS & Google Play.

Senior UA Manager

Nexters

I had to work with such titles as Island Experiment, Hero Wars, Chibi Island from Nexters.
Platforms: Mobile (iOS, Android), Web, Canvas.
Mostly classic performance marketing, but also did ASO.
Traffic Sources: Facebook, Applovin, ASA.

My main responsibilities was:
- Product improvement through UA experiments;
- Management and planning of advertising activities;
- Budget planning and their effective implementation;
- Search for growth points and conducting experiments on the channels;
- Testing new creatives;
- Cross-team work, MA, PA, RSD, ID;
- Mentoring and leading a new UAMs;
- Participation in conferences and public speaking.

Senior/Lead UA-manager

Go Mobile

Platforms: Mobile (ios, android);
Mostly classic performance marketing.
Traffic Sources: Facebook;

Main Responsibilities
- Management and planning of advertising activities;
- Budget planning and their effective implementation;
- Search for growth points and conducting experiments;
- Testing new creatives;
- Interaction with the customer and reporting.

Middle UA-manager

Independent work with partners and CPA-networks.
Performance-marketing on Facebook. Average turnover from 1.5 million rubles up to 3 million rubles.

UA manager

Socialkey Ads

- Purchase of traffic for clients on the sites myTarget, Facebook, Vkontakte;
- Work with development, testing, support, marketing teams;
- Analytical reporting;
- Optimization of RK, definition of strategy, collection of statistics;

Agile scrum framework.
The project has been closed.

AKME

Main responsibilities:
- Involvement of clients in the development; 
- Definition of goals, objectives of the project / product, content management, curation of project issues; - Development of project documentation, technical specifications, modeling of architecture and business processes (UML); 
- Project management (on the web), teams of 5-7 people (developers, testers, designers, copywriters), permanent control of work performance, quality management; 
- Development of network schedules, calendar plan, budget, cost calculation; 
- Resolution of any disputes; 
- Creating and conducting presentations of the final product/project/result/stage; 
- Playing the role of a scrum master, facilitation, organization of team work on projects.

Project Manager

MGCom

Main responsibilities:
- Key customer management; 
- Media planning; 
- Setting tasks for specialists in Google Ads PPC;
- Control and evaluation of the results of the production of the Republic of Kazakhstan; 
- Providing reports to clients on a monthly basis and upon request; 
- Document management for projects; 
- Average budget from $150.000. 

Key clients: - M Video; - Rolf; - G Motors.

Key Account Manager

10 years in Digital-marketing.
The last seven yers I've been doing Mobile/Web Performance-marketing.
The last three and a half years in a Gamedev.

Sources:
- Facebook;
- Google;
- Applovin;
- ASA;
- ASO.

Integrations:
- AppsFlyer;
- Adjust.

3d party:
- Splitmetrics;
- AppTweak;
- App Store Connect;
- Sensor tower.

Tools:
- Jira;
- Confluence;
- Tableau;
- Datalens;
- Excel;
- Google-sheets.

Methodology:
- Agile (Scrum, Kanban);
- Methods of analysis of statistical aggregates.

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