Simon Jones's Linkedin Analytics

If you're busy building a software product, you probably focus on: 1. establishing a strong brand presence 2. targeting the right audience with ads 3. standing out from your competition 4. converting and onboarding new users You might do all 4 of these. Or just 1 of them. Why does it matter? Because all the marketing and conversion tricks in the world will never beat a great product built the right way. Don't believe me? Here's 3 companies that built multi-million dollar products on this idea. 1. Notion - a solid freemium model prompting natural sharing, and a close loop between user feedback and feature builds. 2. Grammarly - started by selling to universities, targeting students - using their feedback to improve the product. 3. Slack - excelled at deploying interactive tutorials, contextual prompts, and other features that crafted a seamless onboarding experience. Read my Getting Started in Product-Led Growth guide to find out how you can apply the same principals as these companies to your own software product. Or... If your really bored.. :) DM me to chat about how you could potentially build a software product that sells itself...