Lemoncore

Founder

Accela

Sr. Implementation Manager

Texas A&M Environmental Health & Safety

Marketing Consultant

Program Manager

OpenCounter

Implementation Manager

Texas Water Development Board

Resource Management Analyst

Institute for Science, Technology, & Public Policy at Texas A&M University

Graduate Research Assistant

World Organisation for Animal Health (OIE)

Consultant

Clean Water Action

Policy Analyst

ZEIT Verlagsgruppe

Marketing Analyst

CDU Deutschlands

Public Relations Manager

Your shareholders want to see pipeline growth.

But you're a leader chasing likes on LinkedIn.

See the disconnect?

It's the classic content grind: 

Sharing expertise.
Hoping for revenue.

But every inbound lead feels like a lucky accident.
A fluke you can't replicate.

Here’s the problem:
Your authority isn't connected to your sales engine.
It's an asset stranded on an island.

Imagine trading that friction for flow.

A system that turns your expertise into a predictable stream of qualified sales calls.

That’s a real GTM asset.

My framework builds this in two parts:

1.  An Authority Engine: Attracts your ideal buyers and repels everyone else.
2.  A Conversion Funnel: Turns that targeted attention directly into booked calls.

I am now accepting a small group of B2B SaaS leaders for my GTM Sprint Program.

It’s a 1:1 engagement where we partner to install this system.

This is for leaders who want to build a proper sales channel, not just a social media presence.

 Interested in being a beta partner? DM me the word "Sprint"

Let’s chat.🤘

5 LinkedIn missteps B2B leaders make (and why their content stays under the radar)

Don't be consistent. Be strategic.

Most B2B leaders get this backwards.

They post only when inspiration strikes.

What you really need is a structured system.

Right now, you're probably winging it.

We see this every day:
Random posts + random positioning =
Generic content

And while LinkedIn's algorithm keeps evolving, you're trying to build a company.

But here's what the data shows:

CEOs who post consistently see 39% more follower growth (source: [Linkedin.com](http://linkedin.com)).

Yet, most B2B leaders posting are stuck with these five problems:

1. Inconsistent posting schedule
2. Missing engagement systems
3. Sounding like everyone else
4. Outdated content strategy
5. No clear positioning

And it's costing them opportunities daily.

Your ideal audience scrolls right past your content.

I've helped B2B leaders like you turn their expertise into a trusted channel for what their product/service solves.

So if you're tired of throwing spaghetti at the wall and hoping it sticks.

Check out my FREE Linkedin strategy system: https://lnkd.in/g6vKE75F

Simon Schmitz

Turn your story into warm leads | Content Strategy & Copywriting for Coaches and Consultants | Founder @ Lemoncore

How to build trust in your business through content

Noticing LinkedIn feels quieter lately? You’re not imagining it - here’s why.

Just a year ago, this platform was pushing AI on everything.

- Awful AI comments powered by LinkedIn.
- About sections written by LinkedIn's braindead AI
- And other crap I don't remember.

And we all fell for it.

Because it worked.

We were incentivized to write like robots.

We optimized for silly impressions instead of connection.

Now here's the ironic part: 

LinkedIn punishes that same AI content nowadays.

The platform that taught us to write like braindead machines now drops that machine-like content within the first hour.

And most people can't switch back.

They're so used to AI assistance they've forgotten how to write as themselves (or never learned to).

I'm not kidding when I say 70-80% of the people who started posting when I did have given up.

Which is really sad.

Because those were the people that made this platform fun.

Now the feed feels emptier and a bit sad.

Writing your own content won't magically fix the algorithm.

But it will help you connect with the people who do see your posts.

And in a world full of AI slop, being genuinely human is becoming rare.

Hope this helps lol

Ps: Yes, I edited this post with AI :)

Struggling to get leads from LinkedIn?

Most companies on here are using LinkedIn completely wrong.

While everyone's chasing the next platform, the smartest entrepreneurs I know are doubling down here.

They're not using LinkedIn for the typical nonsense like generic company updates.

Here's what the successful ones are actually doing:

- Building personal brands that drive revenue.
- Getting direct access to decision-makers.
- Reaching millions with organic content.
- Turning connections into paying clients.

Before touching any other platform, every serious leader should focus on LinkedIn first.

In 2025, LinkedIn isn't just another social network.

It's where business actually happens.

I see too many B2B founders spreading themselves thin across platforms.

Missing the goldmine right in front of them.

The real question isn't whether you should be on LinkedIn.

It's how to use it effectively.

I've shared five specific strategies in my latest carousel.

While everyone else is jumping from platform to platform, the real opportunities are hiding here on LinkedIn.

What specific strategies have worked really well for you?

Linkedin Biz Tactics that actually work

Beneath the AI hype, the real numbers reveal a different picture. 

Here’s where your attention should be.

Everyone's celebrating the AI boom like it's the next internet.

Companies throwing billions at GPU orders.

The numbers tell a different story than the hype:

- 80% of S&P earnings growth comes from AI companies.
- 90% of R&D investment flows to just 7 firms.
- NVIDIA's revenue shot up 1000% while manufacturing shrinks.

Most of the AI companies we see right now will likely fail.

Some in spectacular fashion.

If you're riding the wave, stop fixating on what everyone else is doing.

Instead:
- Focus on real customer problems.
- Build authentic relationships.
- Use AI as a tool, not a crutch.

Don't let the AI bubble fool you into thinking shortcuts last forever (they won't).

Create human stuff. 

Tell stories, stick out.

Taplio

Simon Schmitz's Linkedin Analytics

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Taplio

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