Simona Paganetto 诗梦楠's Linkedin Analytics

Impact Entrepreneurship | Digital Marketing | Circular Economy I bring over 15 years of commercialisation experience, including a decade serving in global/international brand management roles of Swiss-based US medical technology multinationals (Fortune500 / NASDAQ listed companies). Most recently, I became a start-up impact entrepreneur and founded I’m Plastic Free www.implasticfree.com - which was launched first as a 3rd party vendor marketplace connecting eco-conscious consumers to sustainable businesses. In 2022 the start-up pivoted into a world-first "matchmaking" platform for plastic waste reduction. I have extensive cross-functional and international business experience, a strong work ethic, I'm able to influence, coach & lead diverse teams as well as maintain an optimistic and pragmatic approach, working efficiently and effectively even under demanding situations. Originally from Italy, I lived and studied in six countries, speak six languages fluently and I’m a strong believer that diversity is essential to fostering innovation and bringing projects to success. Start-up Entrepreneurship skills: - Start-ups and Product Launches - Leadership and Management - Design Thinking / Human-centred Design - Lean Start-up Methodology - GTM Go-To-Market Plans - Finance & Fundraising (grants) - Critical Thinking & Problem Solving Marketing & Commercialisation skills: - Branding - Brand / Product Management - Global Product Launches (from Ideation to Production) - Marketing Strategy / Go-to-market Plans - Managing Marketing Budgets - Integrated Marketing Campaigns - Search Engine Optimisation (SEO) - Social Media Marketing & Content Creation - WordPress Website Design & UX - Web / Digital Analytics & Reporting - eCommerce & Marketplaces - Affiliate Marketing Sustainability skills: - Circular Economy - Regenerative Economy - Sustainable Business Strategy - Waste Reduction (particularly Plastic Waste) - Waste Reduction & Recycling Education