AvidaLAB

Founder and CEO of AvidaLab and AvidaLab Studio 

Founder / Chief Executive Officer

National Geographic

Editorial Director and creator of Nat Geo Music.

Drove Growth and Engagement for 6 Factual TV Channels at Fox International Channels Italy

* Managed 6 TV channels for Fox International Channels Italy, including History Channel, National Geographic Channel, Nat Geo Adventure, Nat Geo Wild, Nat Geo Music, and Baby TV.
* Led the strategic marketing, advertising, communication, and branding for all 6 channels, resulting in:
35% increase in viewership
20% increase in engagement
1 million impressions on social media

* Developed and executed marketing campaigns, managed social media channels, and created branded content.
* Organized events for consumers, journalists, and advertising clients.
* Worked closely with PR, Sales, and New Business departments to ensure that all marketing efforts were aligned with the overall business goals.
Achievements:

* Increased viewership by 35% in 2 years.
* Launched a new branding campaign that was recognized with an industry award.
* Developed a new web and mobile platform that increased engagement by 20%.
* Spearheaded a social media campaign that generated over 1 million impressions.

Skills:

* Marketing strategy
* Branding
* Web and new media
* Team leadership
* Project management
Key Responsibilities:

* Managed the strategic marketing, advertising, communication, and branding for 6 TV channels.
* Developed and executed marketing campaigns.
* Managed social media channels.
* Created branded content.
* Organized events for consumers, journalists, and advertising clients.
* Worked closely with PR, Sales, and the New Business department

Marketing & Nat Geo Music Director

Fox International Channels (FIC)

Managed 5 National Geographic TV channels as a Marketing Manager

Planned, marketed, and promoted National Geographic Channel, Nat Geo Adventure, Nat Geo Wild, Nat Geo HD, and Nat Geo Music.
Oversaw the programming of schedules and ensured that the channels met their audience and business goals.
Implemented the Strategic and Operating Marketing for the channels, with direct responsibility for the budget of the advertising campaigns, branding, web, and new media.
Managed a team of 5 Managers and 28 people, including supervisors and coordinators.
Reported to the Vice President of Content and Communications Factual Area.
Achievements

Increased viewership by 15% in 2 years.
Launched a new branding campaign that was recognized with an industry award.
Developed a new web and mobile platform that increased engagement by 20%.
Spearheaded a social media campaign that generated over 1 million impressions.
Skills

Marketing strategy
Branding
Web and new media
Team leadership
Project management

Marketing, On Air and Programming Director, National Geographic Channels

Took over the management of the start-up of the following TV channels in both the entertainment and  the area of Documentaries. The created and managed channels were:  Fox - Fox Life - Fox Crime- FX - Cult - Next-HD and History Channel National Geographic Channel - Adventure One -Nat Geo HD.
Responsible for the start-up advertising budget (12 mill.), Media planning, events for consumers, journalists and advertising clients, Web and New Media for all channels (mobile TV, IPTV etc.) PR and management of talents, corporate communications.
Managed a team of 5 Brand Managers and 16 people including supervisors and coordinators
Reported to the Vice President of Marketing, Sales and Research.

Marketing Director

The television channels managed in this role were Fox - Fox Life - History Channel - National Geographic Channel - Adventure One.
Responsible for the advertising budget, the Media Planning of events, the web. Directly supporting Sales, PR and Publicity area.
Managed a team of 6 people.

Marketing Manager

NATIONAL GEOGRAPHIC CHANNEL

Worked on the start-up of the satellite television channel National Geographic Channel assisting the Country Manager for all activities relating to the channel. The role included assisting and coordinating the planning of schedules, production, marketing and the press office, working directly with the offices in London and Washington.
Responsible to the Country Manager.

Personal Assistant To The COUNTRY MANAGER

Rai - Radiotelevisione Italiana

The program covered reportage about art music fashion and tourism. Responsible for reviewing and writing of some the daily scripts.

Specialist Consultant

Made In Museum

The international company dedicated to the design and development of museum merchandising.
Responsible for the design of the product and of the promotion and communication for the museums.
Responsible to the Marketing and Product Development Managers.

Product Developement and Marketing Associate

Founder/CEO at AvidaLAB, Artist Manager, Marketing and Branding Strategist, Art Historian and Curator, Business Mentor.

Hello LinkedIn community,

I'm Simona, a seasoned marketing and communications executive with extensive experience in the entertainment industry.


Throughout my career, I have managed high-level projects for prestigious companies such as National Geographic, Fox Entertainment, and A&E Television Networks.


As the founder and CEO of AvidaLab and AvidaLab Studio, I combine my passion for cutting-edge, AI-driven artistic innovations with my experience crafting compelling brand narratives. I oversee the design and creation of digital artworks, as well as architecture and interior design projects, pushing the boundaries of creativity.


My art expertise stems from my studies at an art-focused high school and my degree in Humanities from La Sapienza University in Rome, where I specialized in Contemporary Art History and wrote my thesis in Aesthetic Philosophy.


I excel at developing strategic marketing and branding initiatives for the art and entertainment industry and providing valuable consultation for art collectors at any stage of their journey.


I have a wealth of experience and a diverse network of professionals from around the world, making me a trusted partner for marketing and branding needs in the art and entertainment industries.


If you're looking for a forward-thinking leader with a passion for art and a strategic marketing mindset and a proven track record in the entertainment industry, let's connect and explore potential collaborations.

Taplio

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