Consortium Property Group Asia

Consortium Property Group Asia is an independent property consultancy that helps investors procure, design, market and sell property assets across Asia.

Founder and CEO

Momentum Worldwide

Responsible for strategic excellence, business growth, company leadership, and brand experience strategy for Amazon, MGM Resorts, and Coca-Cola in Japan.
 
I led internal business transformation, strengthened client relationships, grew ARR, established new BUs, boosted NPR scores, and won a Lotus Award (Brand Experience)

Skills: Sales · Business Development · Corporate Restructure · Brand Activation · M&A Synthesis · Intellectual Property · Positioning · C-Suite Leadership · B2B Marketing · Market Entry · PR · Client Leadership · Cross Functional Leadership · Data Analytics & Research · Agency Management · Brand Sponsorship · Brand Strategy · Design Thinking · Budget Setting · Budget Forecasting · Agile Methods · Account Management · Account Sales · Growth · Digital Transformation · Sponsorship Activation · Retail Marketing · Commercial Planning · Channel Planning

Chief Strategy Officer, Momentum Worldwide, Japan

Interpublic Group (IPG)

Responsible for creative excellence, business growth, team leadership, and comms strategy for Johnson & Johnson ACUVUE in Japan (2nd largest global market).
 
I transformed the business, strengthened client relationships, and grew brand equity from a sluggish legacy player into an agile, story-led tour-de-force to win back category lead and share of market in 3 years. 

My inspiring yet practical leadership style gave internal teams the confidence to rethink creative possibilities whilst my ability to collaborate and earn trust with client marketing leads helped them to reimagine the category, role of the brand, and media. 

Skills: Sales · Business Development · Customer Experience Mapping · Customer Lifetime Value · Brand Activation · Service Design · Social · Prototyping · Problem Solving · Presentation Skills · C-Suite Leadership · Creative Problem Solving · Comms & Media Planning · Storytelling · Value Proposition Development · Research · Cross Functional Leadership · Influencer Marketing · Design Thinking · Agile Methods

Head of Business Growth & Group Strategy Director

McCann Worldgroup

As part of the global Microsoft team, my remit was to lead the Asia-Pacific region, be the voice of the consumer, build global product strategies and design mobile-based consumer ethnographies. 

My role then expanded into regional assignments for Coca-Cola and Mastercard across Asia-Pacific, including influencer campaigns on Facebook and regional positioning for Fanta presented to the leadership team in Atlanta. 

Skills: Business Development · Journey Mapping · Brand Activation · Creative Strategy · Social Media Planning · B2B Marketing · Facebook Marketing · Asia Consumer Insights · Comms & Media Planning · Research · Cross Functional Leadership · Influencer Marketing

Global Strategy Director, McCann Worldgroup, Asia-Pacific

Jaguar Land Rover

China-wide and global brand and integrated communications for Jaguar Cars.

Skills: Consumer Research · Product Clinics · Product Launches · Integrated Campaigns · Social Media Planning · Product Marketing · China Consumer Insights · Comms & Media Planning · PR · Cross Functional Leadership · Influencer Marketing · Forward Planning · Global Workshops · Budgeting · HR & Recruitment · Business Strategy

Strategy Director, Brand & Marcoms

Saatchi & Saatchi (We Are Saatchi)

Retail marketing, CX and retail experience for Lenovo, P&G, Diageo (Johnnie Walker/Smirnoff) Citibank across Asia-Pacific.

Skills: Business Development · Journey Mapping · Brand Activation · Buyer Psychology · Demand Generation · B2B Marketing · Retail Marketing · China Consumer Insights · Trade Marketing · Shopper Research · Cross Functional Leadership · Shopper Marketing

Regional Senior Planning Director, Asia-Pacific

Interbrand

Brand strategy, brand management, nomenclature and verbal identity for Thai Airways, Nomura, Goldman Sachs, Panasonic, Subaru, Nissan

Skills: Business Development · Positioning · Product Naming · Brand Identity · Analytics · Brand Strategy · Visual Identity · B2B Branding · B2C Branding

Integrated Strategy Consultant, Japan

Hakuhodo Inc.

Brand design programmes for Japanese retailers.

Skills: Design · Production · Brand Strategy · Brand Identity · Visual Identity · Brand Assets

Designer, Japan

Paoli Smith

Design, visual identity and brand communication programs and campaigns for Melbourne International Festival of the Arts, Melbourne University, Procal Dairies, Melbourne Symphony Orchestra, Accru Group, Tourism Victoria, Vic Health, Monash University

Skills: Design · Production · Event Campaigns · Brand Identity · Visual Identity · Brand Assets

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