Forrester

Delivering research, guidance and advice as part of the Revenue Operations Strategies and EMEA B2B Marketing Services to clients, supporting their transformation journeys spanning marketing data strategy, revenue technology adoption and process improvement.

Principal Analyst, Revenue Operations Strategies

What's MOps Got To Do With It?

Co-host of the podcast exploring challenges and solutions to do with everything related to mktgMarketing Operat in the modern enterprise.

Podcast Co-host

B2B Marketing

Supporting the Marketing Operations subject matter expert in "Propolis", the leading worldwide community for professional b2b marketers.

Propolis Hive Ambassador

FD Technologies

Leading the development of a Marketing Operations function across the First Derivatives and KX businesses with responsibility for audience data strategy, marketing technology deployment, process optimisation and performance measurement delivery spanning the EMEA, North America and APAC regions.

Vice President, Head of Marketing Operations

Percassity Associates

Consulting with marketing leaders across a number of sectors to address the challenges they’re facing. Services include marketing technology selection and deployment, marketing automation optimisation and adoption, process and workflow enhancement, data strategy development and analytics implementation. Skilled at bridging and aligning Marketing, Sales and Technology teams to develop a clear vision combined with an excellent grasp of detail to ensure successful delivery.

Marketing Operations Consultant

Wood Mackenzie

Development and optimisation of Marketing infrastructure, technology and audiences across Wood Mackenzie worldwide, driving campaign execution and tangible business outcomes.

Director, Marketing Operations and Technology

Hanson Wade

Development and management of worldwide delegate and sponsorship marketing operations, providing strategic direction and day-to-day guidance on how, why and where investment in data, systems and processes should be made. This includes leading a team of marketing analysts delivering data for marketing programmes, driving the adoption of data-driven innovation and optimising system deployment.

Head of Marketing Operations

Percassity Marketing Data Solutions

Independent consultant identifying and implementing data-driven marketing technology solutions to harness data, systems and processes that enhance marketing effectiveness delivering tangible, measurable business benefits.

Director, Marketing Operations Consulting

Progress Software

Marketing data, process, system and website management across EMEA, including data strategy, programme development, lead tracking and reporting together with web strategy.

Marketing Operations Manager, EMEA

Information Builders

Management and development of prospect and client data and processes supporting marketing and sales campaigns and marketing effectiveness analysis.

Marketing Operations Manager EMEA

Widely experienced business-to-business marketing operations specialist, with an extensive track record in deploying and optimising marketing technology, data and process, driving and facilitating go-to-market strategy, execution and measurement. Client-side and consulting highlights include marketing automation implementation, audience data enhancement, campaign and lead process improvement and analytics delivery across Europe, North America and the Asia Pacific regions in technology and other sectors.

Now making use of this deep background researching, writing and speaking on wide ranging aspects of Marketing Operations to guide marketing leaders on best practices and winning strategies for their businesses.

Core Expertise: Marketing operations strategy | Marketing technology | Marketing automation | Marketing data | Audience development | Privacy and Compliance | Process enhancement | Analytics and Insight

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