InCore Bank

Head of Marketing & Communications to both SOBACO Group and InCore Bank

Head Marketing & Communications

GenTwo

- Leadership, team development
- Internal & external Communication, Public Relations, Media Relations
- Brand Development, Brand Positioning and Management
- Event Marketing (owned and paid)
- Inbound & Outbound Marketing
- Digital Marketing
- Web Design and user centric development

Chief Marketing & Communication Officer (CMO)

- Digital Sales Development
- Marketing & Communication (Inbound & Outbound Marketing, Campaign Management, Social Media Managament, Website Development, Content Marketing, PR, Brand Positioning, Event Marketing)
- Product Development key4 IPRE (Income Producing Real Estate for Institutional Clients)
- Agile Working Methods

Digital Acquisition & Sales key4 by UBS and Product Owner IPRE

- Business Management and Leadership
- Strategic, Change and Transformation Management 
- Stakeholder and Relationship Management 
- Customer Experience and Client Journey Development 
- Digital Solution implementation
- Project Management 
- Risk Management

Head Client & Staff Services

- Lead Marketing Governance development and regional rollout throughout Latin America
- Client engagement and experience development 
- Content Marketing, Campaigning and Communication

Special Project: Global Wealth Management, Client Strategy Office Latin America

- Client Journey development and measurement
- Marketing, Communication, Sponsorship development and activation
- Brand Positioning & Corporate Reputation Management
- Project Development and Strategic Management
- Leadership

Head Executive Events & Hospitality

Swiss Re

- Corporate Events
- Sponsorship
- Branding
- Project Management

Head Corporate Events

Marketing and Communication Executive, Change Manager and passionate Leader with over 20 years’ experience in the Financial Services Industry. Proven track record in strategic business development , operations and customer experience – delivering results through building strong and engaged teams.

Strength:
1) Defining new visions and strategies, creating efficient and effective structures and processes
2) Designing new business concepts with competitive advantage in mind
3) Implementing and achieving sustainable goals
4) Building teamwork spirit and fostering collaboration

Additional:
-	P&L accountability
-      Digital Marketing and Customer Experience Development
-	International and inter-cultural work experience
-	Coaching and mindful leadership


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