The Yuan

The Yuan is a tech community platform focused on artificial intelligence (AI) in healthcare, machine learning (ML) and related disciplines. All articles and two podcasts are listed at https://www.the-yuan.com/author_268.html.

Copy and paste the links to read individual articles using LinkedIn.
https://www.the-yuan.com/548/Cambridge-launches-first-ever-Cam-Tech-Week.html
https://www.the-yuan.com/570/ML-revives-faltering-drug-discovery-by-using-data-to-decode-biology.html
https://www.the-yuan.com/597/Rise-of-robo-surgeons-to-benefit-patients-medical-practitioners-alike.html
https://www.the-yuan.com/635/AI-and-precision-medicine-are-driving-a-genomics-revolution.html
https://www.the-yuan.com/670/Data-science-reshapes-life-sciences-at-the-pulsing-heart-of-innovation.html
https://www.the-yuan.com/707/Does-AI-development-need-to-hit-the-brakes-or-the-gas-pedal.html
https://www.the-yuan.com/785/Mental-healthcare-is-in-the-midst-of-an-AI-induced-metamorphosis.html

Freelance Journalist - AI and healthcare

University of Cambridge

Research Communication (STEM and humanities), digital campaigns, web development, knowledge transfer and stakeholder engagement. Managing Editor of a Springer journal. A selection of websites I worked on: https://www.mastercardfoundation.fund.cam.ac.uk/ • www.globalbim.org • www.cdbb.cam.ac.uk • www.smartinfrastructure.eng.cam.ac.uk • www.teddy.eng.cam.ac.uk/ • www.henry-procter-choate.fund.cam.ac.uk • www.hardingscholars.fund.cam.ac.uk • https://otr.medschl.cam.ac.uk • www.stemcells.cam.ac.uk • www.slcu.cam.ac.uk • www.construction.cam.ac.uk

Digital Marketing and Communications

•	Created awareness and impact of the VRC research centre through the website, social media and media/blogger outreach.
•	Measured marketing and communications activities with analytics.
•	Website visitors rose from 8k pa in 2017 to 69k by 2019.
•	Created impact reports for funders and more general audiences.
•	Project managed the applications for research grants from within the institute.
•	Organised international conferences, webinars and symposia, including through Covid when I was in charge of Institute events.
•	Became the Managing Editor of The Journal of Developmental and Life-Course Criminology in 2021, a role I continue to hold.

Research Centre Administration, Institute of Criminology

•	Responsible for delivery of launch communications for the BIM Global Network project, a worldwide project advancing digitisation in the construction industry.
•	Built an international member network and created relevant content for web pages, articles, and newsletters for the Centre for Digital Built Britain website.
•	Grew the network membership by delivering website and social media campaigns in English, French, Spanish and Italian.
•	Prepared reporting on engagement and impact for stakeholders.
•	Membership grew from 0 to over 3500 major global stakeholders in the construction industry inside three months.

Communications Manager, CDBB, Civil Engineering 

The Fellows House, Curio Collection by Hilton

The Fellows House is a boutique aparthotel that opened in 2021. Responsibilities and achievements included:
•	Set the marketing and communications strategy, including financial targets and budgets, reducing wasted spend on external suppliers, and managing marketing and PR relationships with Hilton.
•	Enhanced five websites to improve customer experience and sales.
•	Developed and implemented campaigns to drive traffic and customers to the websites and directly to the hotel.
•	Raised brand awareness by strengthening the hotel’s social media presence.
•	Developed and oversaw a programme of monthly events including a unique series focused on Cambridge, which was awarded Café Scientifique status.
•	Built partnerships with local charities and Anglia Ruskin University to increase community engagement.

Director of Digital Marketing and Communications 

University of Third Age, Cambridge & Anglia Ruskin, Cambridge campus

*Tutor at the University of the Third Age - Social Media and Blogging (2017-2022) in person and online. *Visiting Lecturer, Digital Marketing, Lord Ashcroft International Business School, Anglia Ruskin. Digital Marketing Communications - a module based on my professional experience and Digital Marketing: Strategy, Implementation and Practice by D. Chaffey and F. Ellis-Chadwick. Lecturing to 101 postgraduates, including MBAs in room 101! (2014-2015)

Lecturer, course leader

For most of my early career, I was a self-employed writer, editor, and marketing/SEO consultant. Key highlights during this period:
*A series of award-winning digital copywriting projects for Danone Ireland.
*International Social Media Listening reporting, pharma.
*Worked as a journalist for the BBC, Trinity Mirror, and News Corporation.
*Worked for five years as a freelance indexer for ProQuest.

Journalism & digital consultancy

A senior marketing and communications manager based in Cambridge, UK.
•	Storyboarding, writing, and editing skills: digital and print. Proficient at communicating complex topics in plain English.
•	Detailed understanding of principles and practice of internal and external communications; social media platforms management including campaigns and measurement of engagement; website development and SEO; database management; content and e-mail marketing; website analytics; competitor analysis; branding; graphic design.
•	Able to work effectively with people of all cultures and backgrounds. I speak Italian and French fluently and have working knowledge of Spanish. 
•	Collaborative and friendly. I share my expertise by giving public talks for the Business and IP Centre Cambridgeshire, a business hub for entrepreneurs led by The British Library.

Taplio

Simone Castello's Linkedin Analytics

Simone Castello

What is Simone talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Simone Castello's Linkedin Analytics

Simone Castello

What is Simone talking about?

Want to drive more opportunities from LinkedIn?

Simone Castello's Linkedin Analytics