Making small businesses the MAIN CHARACTER|Social Media Manager|Want to build your presence on Socials? DM me ✨

The longer you stay silent, the more invisible you become.Yup, getting right into it:When you’re not visible online:• people forget what you do• your business looks quieter than it is• competitors look more relevant• referrals slow down• opportunities pass you byThis is where I step in.I run a boutique, social media management service for established businesses and experts who want to stay visible, trusted, and top-of-mind - without doing all the work themselves. Here’s what we do:✔ Build a modern, premium social identity✔ Plan and create your content every month✔ Reflect the real quality of your business✔ Keep you visible so people remember you✔ Strengthen trust before any conversation✔ Make you look active, relevant, and established✔ Handle the entire execution through my teamYou focus on the business.We handle the presence.If you’re brilliant at what you do but your online presence doesn’t reflect it - let’s chit chat.Investment starts at £2500

If we change things, will we lose what made us successful?
So you don't touch anything.

Better to stay with what works than risk messing it up, right?

Except staying still has its own risks.
While you're protecting what got you here, the market's moving.
Client expectations are evolving.
Competitors are updating their presence.
And slowly, without you really noticing, "established and trusted" starts looking like "dated and stuck."

Because everything around you changed.
And now you're the one that looks out of step.

Here's what people don't realize about refreshing:
It's not about abandoning what works.
It's about making sure what works is VISIBLE in a way that still resonates.

Your expertise hasn't expired. Your reputation hasn't disappeared.
But the way you're presenting it? That might have.

And presentation matters more than people want to admit.

Simone  Rowe 💅 

Social Media Director for Established Businesses | We Keep Your Business Visible, Trusted & Top-of-Mind - Done For You

People ask me all the time: "What do you actually DO?"

Fair question.

The boring answer: I help people fix the gap between who they are and how they show up online.

The real answer: I spend my days having conversations with incredibly talented people who are somehow invisible to the exact clients who need them.

And it drives me slightly insane.
Because I'll meet someone who's been doing brilliant work for 15 years, and when I look them up? Nothing. Ghost town. Outdated everything.

So we fix it. Not by making them someone they're not. Just by making who they already ARE actually visible.

The best part of my job? That moment when a client texts me: "Someone just reached out who's EXACTLY the type of person I want to work with."

The worst part? Knowing how many amazing businesses are losing opportunities simply because they look like they stopped trying.
Anyway. That's what I do. That's why I care about it.

And if you're someone who's really good at what you do but your online presence doesn't show it... yeah, we should probably talk.

Most MDs still treat LinkedIn is a checklist.
- Update bio
- Post announcement about new leadership 
- Add some thought leadership

Job done

Job NOT done.

You know what happens when you do that?
Nothing.

Because 47 other people did the exact same thing this week. 

So now the game is different.

You need to answer a harder question: 
why should anyone remember you specifically?

And that’s where most people fall apart. Because they think visibility is the same as having something to say.

Spoiler: it’s not.

Here’s what actually moves the needle:

Redesign your reputation.
Most people spend all their time on the CV. The ones who win dedicate their time to the new version, social media. 

Build a founder narrative.
What you believe. 
Why you lead the way you do. 
The moment that changed how you see business. This is the bit that makes someone click “follow” because they want to see what you do next. (Its also greaat for the company) 

Establish a leadership style.
Generic gets ignored. Always. 
Your voice, your perspective, the way you break down an idea- that’s what makes someone stop scrolling. 
People follow clarity wrapped in personality.

Create momentum.
Posting once is a statement. Posting consistently with a point of view is a movement. The MDs who own their space show up when they’ve got nothing to sell. 

That’s when trust gets built. But a lot are too scared to start there…

The best of the best understood something critical: 

Presence isn’t built in a single post. It compounds over weeks. Months. Years. (Yup)
That’s the game now.

Anyway. Hope this helps.

I held onto someone in my business way longer than I should have
Deep down, I knew it wasn't working.

But I kept thinking: 
"Maybe it'll improve. Maybe I'm being too critical. Maybe I just need to try things differently."

Months went by like this.
And the whole time, I was stuck managing a situation instead of actually moving forward.
When I finally made the change - the one I'd been avoiding - everything changed.

Not overnight. But steadily.

Suddenly there was room to breathe. Space to grow. Energy for things that actually mattered.

And I realised: holding on wasn't helping anyone.
Not them. Not me. Not the business.
It was just keeping everyone stuck.

An important lesson i learned from this was: 
Sometimes the kindest thing you can do is make the call you've been avoiding.

Not harshly. Just honestly.

Because staying in something that's not working doesn't protect anyone.
It just delays what needs to happen while everyone struggles.

I wish I'd been braver sooner.
Would've saved us both a lot of time and stress.

If you're holding onto something because letting go feels scarier than staying stuck...
I get it. I really do.

But also: letting go might be the thing that finally lets you move forward.
For everyone involved.

"I don't want to post too often and look like one of those content creators."
You think that way because you're in the wrong place.

Seeing everyone tell you to post about thought leadership stuff with no other strategy in place and get inspo from the top 1%...lol.

Nobody wants to be the person who's always... trying too hard.

But when you're in the right place, you realise:
You arent trying to be a content creator.
You're focusing on reputation maintenance + growth in a digital world.
In a world where everyone Googles before they buy, staying visible isn't a 'content creation addition'.

It's just part of doing business. Hard to accept, i know.

You're not trying to become an influencer. You're not chasing likes.
You're just making sure that when someone hears about you and goes to check you out, they find evidence that you are great at what you do and you're the one they want to do the thing with. 

Thats it.
HOW you do that is where experts come in because there is psychology + marketing attached to what makes this successful. 

Its funny because the people who refuse to do this out of pride...
They're usually the ones playing catch-up later.
Wondering why less experienced people are getting the calls they should be getting.
Not because those people are better. Because they weren't too proud to show up.

So yeah. If staying quiet feels more comfortable than staying visible...
That's fine. It's your choice.

Just know that choice has a cost.
And that cost is usually way more uncomfortable than just posting would've been.

Your call.

Something I didn't fully understand until it happened:
People notice who you work with and make assumptions about you based on them.

I had a situation where I worked with someone whose approach didn't align with mine.

At the time, I justified it: "The work is solid. That's what matters."
But looking back, other people noticed. And drew conclusions.
About my standards. My judgment. What I was willing to accept.

And honestly i can't blame them.

Because who you associate with sends a signal about what you value.
It affects more than just you. It affects your other relationships. Your reputation. How people perceive you.

Now when I'm considering working with someone, I think about:
"Would I be comfortable having my best clients know I work with this person?"
Not just "are they good at what they do?" - that's baseline.
But: "Do they operate in a way I respect? Do our values actually align?"

If the answer isn't a clear yes, I pass.

Even if it means turning down good work.
Because protecting your reputation isn't just about what you do.
It's about who you're connected to while you're doing it.

And sometimes the smartest business decision is saying no to work that doesn't feel right.
Even when it's hard.

Just learned that one the long way.

taplio

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