Simon Hakim

Hunter

I have a passion for strategy, branding & 21st century business models.
My expertise is in food & beverage.

Working with entrepreneurs, challengers brands and game changers who want to rattle the cage of convention, Hunter provides honest, inspired thinking on the best ways for clients to engage or disrupt their category whilst taking their brand, product or service to the world. 

Achievements to brag about include placing bottles of SAB Miller’s iconic Grolsch firmly in the hands of independent-thinkers and taste-makers throughout Australia, further growing market share by an impressive 15%. Launching Charlie's (aka The Better Drinks Group) into Australia whilst keeping their smoothies flying off the shelves back in New Zealand, we ultimately influenced their $129 million sale to Asahi. Our reboot of iconic Kiwi cereal brand Hubbards has seen them regain their place as category leader - a position that’s been held consistently for 3 years plus. We’ve also championed startups such as Rentaholic.co.nz and Little Paddock Ice Cream, taking their respective markets by storm.

Managing Director

Rightful

A food & beverage innovation business for the modern world.

Co-Founder

Yeah Good Thanks

Yeah Good Thanks was started as a forum for the entrepreneurial minded business community to talk about the shit stuff that has happened on their journey to success. It was also created as part of an initiative for wework and a way to help inspire business folk who are starting up or are hard at it.

WeWork

WeWork Labs Global Mentors Network - WeWork Labs guides entrepreneurs through the initial stages of growing a company — humanising their startup journey.

WeWork Labs Mentor

Cheap Design

www.cheapdesign.co is a Design-as-a-Service (DaaS) start-up in response to an ever-changing marketplace. This is a flat-rate, unlimited graphic design service for businesses wanting an alternative to expensive freelance or outsourcing models. If you feel this might be of interest to you then please head to the website or get in contact with me.

Founder

The Surgery

A small creative shop with a nose for strategy and media, I’m immensely proud of our achievements at The Surgery. We helped launch Methven Australia from a little unknown into an industry powerhouse, set Salt & Pepper Homewares on their path to meteoric success and also turned iconic Dutch beer Grolsch from a sleeping giant into the beer of choice for independent-thinkers and taste-makers with a growth of 340%. The initial seeding program is still regarded as Australia’s longest running and most successful.

Other personal highs include the creation of Reception Copy - a magazine that went on to win international and local accolades. Another milestone was the creative collaboration with world famous communications agency KesselsKramer, developing one of Australia’s biggest advertising exhibitions to date with lectures, documentary nights, and art exhibitions across Melbourne and Sydney.

Hope Advertising

In this position, I was given the opportunity to shape the agency, people, type of clients we attracted and to drive better creative work. This made a difference as we grew from 4 people through to 20 as well as increasing the agency turnover by 500%.

After joining Hope as an account manager, I was quickly promoted to senior account manager, then account director and then group account director. Working with smaller clients, new business and helping to shape the agency. Achievements were launching the iconic Italian whitegoods brand Ariston Appliances into the Australian market.

Group Account Director

I'm a co-founder and strategist.

I run a creative branding agency as CEO.

We work with ambitious founder-led businesses, venture capitalists and private equity firms.

We help launch businesses.

We help scale businesses.

We help reinvent businesses.

We are a distributed / hybrid team across two countries and four states.

I like coffee, cycling and AFL.

I'm inquisitive, believe in continuous improvement and love collaboration.

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