Growth Union

Growth Advisor

Venna Consulting

Let's supercharge your marketing strategy.

You've got the big ideas, I've got the skills to let the world know about them. 

I work with B2C and B2B businesses to increase the efficiency and return of their online marketing programs. Companies hire me to consult on strategy, help execute, and continuously optimize digital marketing spend. If you want to take your digital marketing to the next level, let's connect!

Don't take my word for it, here's a few quotes from people I've worked with in the past:

"I had the pleasure of collaborating with Simon on Loop & Tie's paid search and display campaigns. Together, we created a new Google Adwords account and implemented a fresh paid search strategy. I appreciated his willingness to collaborate, test, pivot, and optimize. I never had any questions about how our ads were doing, as he always kept a clear line of communication."

"I have no idea how our sales would have faired if it weren't for Simon's masterful marketing skills. The lead pool never went dry, he kept them coming to us in flocks." 

"I got to know Simon when he was pursuing his own startup, upon graduating from university. When I then had the chance to hire him onto my team, I did not hesitate as I had first-hand witnessed his resourcefulness, creativity, and ability to quickly problem-solve."

Founder

Rewind

Established Rewind's ABM strategy. Executed and coordinated sales and marketing campaigns for SMB and Enterprise accounts. Worked with sales to increase efficiency and quality of conversations.

Account Based Marketing and Sales Enablement Manager

Growth Manager

Talkatoo

I manage all of Talkatoo’s lead acquisition campaigns to consistently reach new clients in the Veterinary industry.
I've generated over 1000 trials of Talkatoo’s software.
I've doubled (and counting) Talkatoo’s MRR since taking over Talkatoo’s digital marketing campaigns.
I design and manage the production of all creative and marketing concepts for Talkatoo’s online presence.
I manage and maintain Talkatoo’s website and landing page experiences.
I work closely and collaboratively with other Talkatoo teams; Support, Product, UX, Finance, and Software in order to drive more trials and revenue.

Digital Marketing Manager

• Oversee all aspects of Talkatoo's digital marketing department including our SEO, search, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Prepare accurate reports on digital marketing's overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting Talkatoo's industry.
• Evaluate important metrics that affect website traffic, service requirements, and target audiences.
• Work with the marketing team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital promotion projects.

Digital Marketing Specialist

Mysa Smart Thermostat

• Lead Mysa's Acquisition Team to constantly pull new users out of the market in order to inspire, nurture and educate them on how Mysa can help make their lives easier.
• Manage and optimize Mysa's Facebook, Search, and Email acquisition channels to achieve maximum Return on Investment.
• Manage lead generation marketing campaigns to establish new acquisition channels.
• Forecast impact of marketing campaign efforts to establish campaign calendars.
• Analyze and report marketing campaigns to gain insight into customer habits and trends.
• Initiate and manage outbound and inbound marketing activities for all marketing channels.
• Design creative concepts and experiments for all marketing material placements.
• Align Mysa's communications to get the right message to the right user at the right time.
• Work closely and collaboratively with other Mysa teams; Support, Product, UX, Finance, Software, and Hardware to drive meaningful impact through acquisition campaigns.
• Liaise with 3rd party services to continuously offer the best services to our clients and employees.

Customer Acquisition Manager

• Managed Mysa's paid acquisition channels including SEM and Display advertising. 
• Developed strategies to grow inbound volume from paid campaigns while maximizing Return on Investment.
• Managed a rigorous testing program to continuously launch, analyze and optimize paid marketing projects. 
• Conducted market research to find answers about consumer requirements, habits and trends.
• Brainstormed and developed ideas for creative marketing campaigns
• Initiated outbound and inbound marketing activities for all marketing channels.
• Collaborated with marketing and other professionals to coordinate brand awareness and marketing efforts

Marketing - Paid Acquisition

SuTu Inc.

What started as an academic term project turned into SuTu, a medical simulations company aimed at providing realistic medical training experiences to health care students and professionals. Centered around the use of hyper-realistic synthetic silicon skin and 3D printed anatomy, SuTu's aim was to bring the most comprehensive training experience at an affordable cost.
As CFO and Co-founder my duties were to:
•	Create short and long-term business plans.
•	Prepare and perform the Start-up Cup Pitch to land the company’s first grant of $10,000.
•	Establish a Sales and marketing strategy
•	Analyze Customer feedback and interviews to gain insight into the market.

Co-Founder and CFO

Syncrude Canada Ltd.

• Created engineering work order packages for break-ins, outage scopes and value-added projects for the Mildred Lake Extraction Equipment and Reliability team.  
• Designed process piping systems according to ASME B31.3 and liaised with planners, quality control, and vendors to ensure timely, safe, and cost-effective implementation of piping work orders. 
• Created Material Requisition forms to ensure vendors provide products to the appropriate standards and streamline the technical correspondence between the mechanical team and applicable vendors. 
Performed field checks as necessary to ensure accurate and efficient pipe design. 
• Used SAP to submit and keep track of pending break-in notifications, ongoing work orders, and reliability trends. 
• Developed a long-term valve replacement program to bring the current outage frequency to 50% on select extraction equipment valves and pipe spools (A saving of $2 million in labor, scaffolding, and material requisition each year).

Equipment and Reliability Engineering Student

Wood Group PSN

• Created Bills of Materials based on piping isometrics.
• Updated and maintained procurement status reports for multiple live projects
• Completed Technical Queries and vendor clarification forms for client approval.
• Edited/Annotated engineering drawings using AutoCad.
• Issued and reviewed piping drawings and reports.
• Created calculation templates for bolt shear stress, weld inertia calculations and offshore platform earthquake g-forces
• Created decision matrix for cold-work mechanically fitted pipe joints.

Piping Engineering Student

North American Construction Group

•	Maintained clear and concise records for cost tracking and margin reporting.
•	Investigated and reported on the effectiveness of the current equipment maintenance regime to the project manager on site.
•	Assisted coordinating construction of a Mechanically Stabilized Earth Wall and other earth works projects. Maintained records of haul truck loads, produced daily reports, and compared field work with engineering drawings.

Student Project Coordinator

Industrial Outreach

•	Managed various IO projects and produced progress reports, provided the necessary mechanical drawings and liaised with various entities to ensure maximum efficiency and project progress. Noteworthy projects include: GoBeyond LED Housing Design, Nalcor Utility Pole test and the Nalcor Knee Brace test.
•	Collaborated with Prof. Dr. Geoff Rideout to redesign a clamping mechanism used in the Nalcor destructive utility pole test using SolidWorks.
•	Presented the NAO Robot and managed tutorials with St. Bonaventure College Science Club to introduce Grade 6, 7 and 8 students to basic programming and robotic capabilities.

Student Engineer

I help early stage B2B startups scale their demand generation strategy | Founder @ Venna Consulting

I leverage my diverse background in entrepreneurship, marketing, and engineering to provide unparalleled insight into the B2B and B2C marketing world. My unwavering commitment to continuous improvement and my passion for overcoming tough challenges have fueled my success as a digital marketing consultant.

Through my consultancy, I've scaled multiple digital marketing programs from $10,000s in revenue to exceeding $1M+ in revenue. If your goal is to grow your brand presence and increase your revenue, get in touch, let's take your brand to the next level!

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Simon Mac Odemba

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