Simon Mills's Linkedin Analytics

I’ve driven over $20m+ in revenue in the past 7 years. I’ve spent my career working at venture backed B2C high growth startups either working on growth teams or leading them. Over that time, I’ve learned a ton and made even more mistakes. From cutting my teeth in the early(ish) days of Facebook ads (pre-stories!), to testing every channel under the sun (Out-of-Home really stuck with me) all the while consistently delivering growth month over month, quarter over quarter and year over year. I got my start in the world of online marketing when I was 13. I started a fan site about the show House MD that I monetized via ads (RIP Adbrite) and affiliate marketing selling tshirts. I ran the site for about 5 years while also re-selling phone cases on eBay. A lifelong love of online marketing was born! After spending the first half of 2022 living the digital nomad life, I came back inspired by the people I met who were building their lives and their businesses on their own terms. This new found inspiration combined with a lifelong desire to one day start my own business, came together in July 2022 when I decided to take the leap and start George St Growth. I now spend my time working with B2C Seed to Series A businesses helping them grow as a Fractional Head of Growth, media buyer or advisor, and soon, making digital products. Some of my results: → Achieved CAC equivalent to paid social on an out of home campaign → 30% lift in lifecycle campaign conversion rate → 80% increase in landing page conversion rate via CRO → Reduced CAC 52% while increasing spend 51% across Paid Social and Search in 4 months Want to work together? DM me or email georgestgrowth[at]gmail[dot]com