Simon Theakston's Linkedin Analytics

I have worked in the AdTech space for 20 years - half of that has been in pre-sales for Saas technology platforms. That has ranged from Ad-Servers to On-Site Personalisation platforms and from CDPs to Data Clean Rooms. I was the first Solutions Engineer that Bluekai hired in Europe and went on to lead Sales Support for all markets outside the US after Oracle acquired the platform. I was also the first SE to be hired globally by Optable. In between those roles, I co-founded a Saas consultancy called Silverbullet which gained an exit after three years and IPO'd in 2021 (SBDS.L). One of my main roles there was to lead our Partnerships, which allowed me to work with a dozen further Saas providers in the data and marketing space. Despite the range of platforms I worked with/for, there was one common theme that united them all: time to sale. It's not uncommon with cutting edge tech for a sales cycle to last upwards of eight months as prospects try to: - Understand how the technology works - Whether an offering is right for them - How one platform is different from the other During that time, it falls on sales teams to educate their prospects in the hope that they may turn into a solid lead. Often that is not the case, with prospects walking away as they get a better grip on how things work which proves to be a waste of expensive sale resource at a time when they should be focused on closing qualified opportunities. The work I do provides your prospects with all of that education via a series of daily emails - meaning that when they do get on the phone with your sales team, they understand how your platform works and have decided that your platform has the potential to help them in their marketing efforts. I write the content for these emails (in alignment with your Marketing team, if required) and setup the delivery automations with the aim of delivering an educated prospect that actively reaches out for more information or for a platform demo . The results are: - Higher conversion rates - No need to waste sales time educating leads in hope rather that expectation - Shorter time to sale - Bringing cold leads into your sales funnel To see how this process works for yourself, visit www.educatedpipeline.com and leave your email address in the form provided. You will receive an email per day for five days (totally free!) which will provide a more in-depth look at how this works so well in educating your leads. Alternatively, you can book a quick call with me to chat further by visiting https://fantastical.app/simontheak/educatedpipeline