Propel

Associate Director - Head of Marketing Recruitment - Europe & US

I lead the marketing team at Propel London, one of Europe's leading digital specialist recruitment firms.  
Over the years I have built a great reputation for helping business leaders win in the fight for top talent and I'm proud to have helped dozens of companies make high impact digital hires in what is an increasingly competitive market.

Managing Consultant - Head of Marketing Recruitment - Digital Marketing 

Team Lead - Digital Marketing

I specialise in placing mid to senior level digital specialists into the digital economy. I work with businesses that have committed a material investment in digital, recognising that digital should become the core growth engine of their business.

Senior Digital Marketing Consultant - Tech, Clientside, Marketing

Working for the leading digital recruitment organisation Propel London, allows me to work with a range of high growth Tech start-ups to established Brands, meet with talented individuals and assist with growing in-house digital teams.

The in-house disciplines I recruit for include; Head of Digital, Acquisition Marketing, SEO, PPC, Social Media, Display Advertising, Ad Operations, Affiliate Partnerships, eCRM & Email, Product Marketing, Digital Copywriting, E-Commerce and Web Analytics.

Digital Marketing Consultant, Fintech , Tech,  Clientside, Marketing

Badenoch & Clark

I currently specialise in providing permanent accounting and finance staff for our private sector clients in Birmingham.

I work with clients within the following industries:

Property
Legal
Manufactoring
Services
Logistics
Distribution
Media
FMCG

Recruitment Consultant - Finance Part Qualified/Qualified - Permanent Recruitment

Appco UK

Managing a sales team of 7 with a focus on sales generation for client DBA.

Senior Sales Manager - Team Leader 

Managed a sales team of up to 12 people with a focus on acquiring customers for BSKYB.

Sales Representative and Team Leader - Client BSKYB

Connecting Startups & Scaleups with Marketers that fuel business growth| Talk to me about Talent Acquisition, Candidate Experience, Market Insight, Job Searching, D&I, Headhunting, Career Progression

Hey there, I'm Sinead, and I help tech startups find the senior marketing talent they need to take their business to the next level. As a marketer myself, I know first hand the impact that the right talent can have on a business's success.

Over the years, I've had the pleasure of working with some of the most innovative startups in the tech industry, helping them build and scale their marketing teams with top-tier talent. From CMOs to content creators, I've seen it all and know what it takes to find the right fit for each unique business.

Why marketing? Because it's the driving force behind any successful business. It's what connects businesses to their customers, drives growth, and builds brand loyalty. And let's face it, without it, a company is just a name.

If you're a startup founder or business leader looking for your next senior marketing hire, I'm your go-to. Let's chat about your business, your goals, and the type of talent you need to succeed. You can reach me at 07858425481 or email sinead.willis@propellondon.com

Looking forward to connecting with you

Burnout is real, and sometimes the best way to reset is to step back. 

Sabbaticals can provide professionals with time to recharge, explore new skills, and return with fresh insights. 

For companies, it’s an opportunity to realise that supporting mental health and respecting the need for breaks doesn’t weaken talent—it strengthens it.

If more companies made room for sabbaticals or similar opportunities for self-reflection, they’d see not only improved mental health but also a more engaged and innovative workforce. 

How many companies out there offer sabbaticals?

#mentalhealth #sabbatical #careerBreak #burnouterecovery #worklifebalance

Sinead Willis

The Marketing Recruiter | Connecting Startups & Scaleups with Marketers that fuel growth | A mentor, an advocate and an ally for my audience.

A lot of businesses I work with start out strong, selling individual products in their home regions. But as they grow, the ambition to sell across borders often leads to a whole new set of challenges.

Multiple products, multiple languages, competing priorities—and all of this falling on just a few shoulders.

Sound familiar?

Here’s what I’ve seen companies struggle with as they scale:

𝐍𝐨 𝐂𝐥𝐞𝐚𝐫 𝐏𝐢𝐜𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐝𝐞𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫
They wanted to expand, but without truly understanding who their ideal customer is in each region, and why they care. This is often the first thing that gets overlooked—but it’s crucial to successful growth.

𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐃𝐨𝐞𝐬𝐧’𝐭 𝐇𝐢𝐭 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤 𝐋𝐨𝐜𝐚𝐥𝐥𝐲
When you’re selling across borders, it’s not enough to have a one-size-fits-all message. It needs to resonate with local audiences. Too many companies try to do this with one person across multiple regions, leading to inconsistent messaging and missed opportunities.

𝐀𝐥𝐰𝐚𝐲𝐬 𝐏𝐥𝐚𝐲𝐢𝐧𝐠 𝐂𝐚𝐭𝐜𝐡-𝐔𝐩 𝐰𝐢𝐭𝐡 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬
If your sales team is constantly reacting to the competition, it’s a sign that your product marketing is reactive, not proactive. Without a strategy in place to stay ahead, companies end up scrambling to catch up instead of leading the charge.

𝘚𝘰, 𝘩𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘧𝘪𝘹 𝘵𝘩𝘪𝘴?

Hiring a Product Marketing Manager can make all the difference. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰:

𝐑𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐈𝐝𝐞𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐏𝐫𝐨𝐟𝐢𝐥𝐞𝐬 (𝐈𝐂𝐏𝐬): Clearly define who you're targeting and why they need your product, so your messaging speaks directly to their needs.

𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐋𝐨𝐜𝐚𝐥𝐢𝐬𝐞𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: Develop tailored content for each region, making sure it resonates with your target audience while staying true to your brand.

𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐀𝐡𝐞𝐚𝐝 𝐨𝐟 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬: Take a proactive approach to competitive analysis and refine your strategy before you’re forced to react.

𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Ensure your marketing efforts—like product launches and ongoing campaigns—are always aligned with your messaging and positioned correctly.

Expanding your business across borders is exciting—but it needs the right strategy, structure, and expertise to succeed. 𝐀 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 brings the focus and know-how to make it happen.

If you're looking to grow your product marketing team this year and want to learn how the right hire can unlock the next stage of your growth—let’s connect!

#productmarketing #marketing #recruitment #themarketingrecruiter #imhiring #newroles #opentonewopportunities

𝐉𝐮𝐦𝐩𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝟐𝟎𝟐𝟓—𝐥𝐢𝐭𝐞𝐫𝐚𝐥𝐥𝐲.

I took 3 weeks off from LinkedIn—after posting daily for so long, it felt strange to step away, but it was needed.

The end of last year was tough. My mom became seriously unwell, and for a moment, I thought I was going to lose her. Thankfully, she’s now recovering well. 

After that, I knew I needed time to truly switch off, so I did —I went fully offline.

I spent time on remote islands in the Philippines, went canyoneering, ziplined over jungles, saw a spider bigger than my hand, spotted a few snakes, got food poisoning twice (occupational hazard of adventure travel 😅), and completely disconnected from work. No WiFi, no LinkedIn—just the world around me.

Now, I’m back, jumping into 2025 just like I jumped into that canyon. 💥

It already feels like a busy year ahead—plenty of new roles coming in, lots happening in the market, and I’ll be back here every day, sharing insights as always.

Let’s go! 🚀

(What’s the best thing you did over the holidays?)

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