Edgewell Personal Care

Brand Manager for female shave Wilkinson Sword ⚔️🪒

Brand Manager

Royal Canin

European Customer Marketing Manager for Royal Canin’s European pet speciality retail account Zooplus. Managing customer marketing, activation and innovation for the biggest PSR retailer account in Europe, 500m+ in NSV. Delivered top 3 best team performance at total Mars 2022 with 20% year growth. European number one team in 2023.

European Ecommerce Customer Marketing Manager

Unilever

Delivering Digital Transformation programmes including Consumer Experience Excellence (CXX) framework across Unilever Home Care multi billion dollar brand portfolio (persil, comfort, domestos, cif, the laundress, seventh generation etc). Facilitating connected pack (QR codes) for Home Care. Driving platform & infrastructure implementation in landing page build, tagging and digital strategy. Improving key digital touch-points such as holistic Search (SEM/SEO), Brand.com, E-commerce, Display (Performance, precision marketing). Leading CXX at scale and driving penetration & brand power value across 35+ markets.

Creating digital innovation projects that drive commercial value for our brands. Future fitting portfolio with digital pilot programmes with ability to scale such as new digital commerce models. Home care drove highest performance across UL.

Global connected pack & cross category capability team - project managing global capability standardisation and scale through connected packaging for home care brands. Piloting and inspiring category to execute connected packaging through execution & learnings. Delivering & optimising pilots across multi home care brands to measure for future campaign innovation. Co ordinating brand teams, creative, artwork, developers & digital agencies to deliver end to end process.

Digital Transformation & Conversion Marketing Manager

• Digital agency management and Project Leadership - Creating a Digital support network, through the development and management of relationships across agencies, brands and internal stakeholders. .
• Monitoring Adobe Marking Cloud website design and build - including user experience, Design, Build/Content migration management consultancy.
• Agency management – monitoring timelines with confluence review and manage digital global budget.
• Engaging local markets – ensuring local market requirements are actioned, inspire and engage local teams, including championing, cascading Digital tools, delivering digital global strategy and training global markets in digital tools.
• Development of new content – managing creation and optimisation. 
• E-commerce - supporting with asset generation and strategy in top markets. Championing innovative e-commerce/best-in-class solutions.

D4G Assistant Brand Manager

Working as an EA to VP of S&O with PMO capabilities. Includes but not exclusive to arranging internal/external workshops and conferences, coordinating a team of 4 other EA's cross regionally, helping drive new HR organisational frameworks, PMO of sustainability & carbon positive business initiative by 2020, budget management for various S&O projects and training co-ordination of Strategies team.

Supply Chain

An EA to VP of Dove Hair, 4 directors plus team of 21. Includes but not exclusive to arranging internal/external and global meetings and conferences, project co-ordination, arranging HR side of ex-pat international assignments, digital marketing & global training events

Dove Hair

Takeda Pharmaceuticals

I worked as a project coordinator and PA for a team of 12 managers and one director. As well as acting as a project coordinator using Microsoft Project to implement launch deadlines alongside Supply Chain I also organised events, formal dinners, international travel and meetings I also helped coordinate the global launch of the cardiovascular drug Edarbi.

Team Assistant/Project coordinator (Contractor)

Brand Manager | ex-Unilever & Mars 🏳️‍🌈🏳️‍⚧️

Creative marketer with project management, digital, strategic, e-commerce, technical & campaign execution skillset in FMCG. By utilising people, technology, creativity, data and upskilling - marketing and digital become one common language. I drive commercial creative online & offline opportunities that create long term profit, equity & ROI for brands.

DEI advocate! 🏳️‍🌈🏳️‍⚧️ 

Specialities: customer experience, digital brand experiences, brand strategy, brand management, project management, digital innovation, digital transformation, partnerships and influencer marketing, ar content, website build, senior stakeholder management, connected packaging, QR, paid search, media, digital creative, digital strategy, content, e-commerce, digital/creative agency collaboration, budget management, trade marketing, customer marketing, data strategy. 

Taplio

Siobhan Hardacre (She/Her)'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Siobhan Hardacre (She/Her)'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Siobhan Hardacre (She/Her)'s Linkedin Analytics