Nym Technologies SA

I help NYM to build the next generation of privacy infrastructure.

Responsible for the launch, curation & impact of a global Ambassador program that covers markets China to Brazil.

Ambassador manager

Web3privacy now - a think-and-do-tank for privacy in web3

The Web3privacy now is a research project aimed at building a culture of privacy industry in web3: the most extensive database of privacy-enhancing solutions, the framework for PEDApps ideation, use-cases database & many more. 

Principles
- GitHub-centric
- open-source forever: https://github.com/Msiusko/web3privacy
- communal

1. 350+ privacy projects empowering Web3 database: https://github.com/Msiusko/web3privacy
2. 100+ Zero-knowledge projects: https://github.com/Msiusko/web3privacy/tree/main/ZKprivacylandscape
3. Privacy use-case ideation framework Pagency: https://github.com/Msiusko/web3privacy/tree/main/Pagency
4. Web3 privacy market report: https://medium.com/@Svyazniy/privacy-market-outlook-in-web3-report-35a96c35b6ae
5. Diversity in the Web3 privacy report: https://medium.com/@Svyazniy/diversity-in-the-web3-privacy-market-outlook-1a7ccefc872
6. Market outlook: https://github.com/Msiusko/web3privacy/tree/main/Market%20overview
7. Privacy use-cases database: https://github.com/Msiusko/web3privacy/blob/main/Use-cases.md
8. Web3 privacy job board: https://docs.google.com/spreadsheets/d/1dN6bIWyOh01Dl-y1iZh-1TASZxKUefD098BUALcnUb8/edit?usp=sharing

Chief Empathy Officer

DEIP - Creator Economy Protocol

4 years on the team: Marketing advisor > Marketing Director > Director of Operations (incl Member of the board). I helped the organization:
- close 2 investment rounds (pre-sale + IDO): $2 mil. (raise company valuation to $40 mil.)
- build 4000 retail investors' database

Marketing
- Built internal (4 managers) & external (30 designers, PR & community managers) teams 
- Raise the community from 500 to 100 000 members from France to Vietnam
- Hit 100 000 000 impressions
- Helped the company to be featured in Forbes, Cointelegram, Bitcoin.com, BeInCrypto & other media.

Business
- Processes: incorporated business design: rapid prototyping culture of 20 internal brands & projects, knowledge base creation;
- HR: facilitated the first internal annual conference, D&I report, emotional health research & supportive groups; Female leadership grew up to 50%, women in the company - up to 35%;
- Ecosystem: empowered leading team to facilitate partnerships within NEAR ecosystem from Aurora to Octopus Network; made podcasts with Illia Polosukhin (Co-Founder, NEAR) to Nate Geier (Mintbase).
- Product: empowered test-net & main-net launches with a unique Metaverse private event featuring Jeff Koons art; engaged C-level executive from EPAM Systems to accelerate our Product-market-Fit.

Director Of Operations

Board Member

Shaped organisational approach to marketing from rapid business design to proactive C-level execs exposure in social media & offline events. 

Leading marketing I helped the organisation
- close 2 investment rounds (pre-sale + IDO): $2 mil. (raise company valuation to $40 mil.)
- build 4000 retail investors' database

Marketing
- Built internal (4 managers) & external (30 designers, PR & community managers) teams 
- Raise the community from 500 to 100 000 members from France to Vietnam
- Hit 100 000 000 impressions
- Helped the company to be featured in Forbes, Cointelegram, Bitcoin.com, BeInCrypto & other media.

Current activities:
- Strategic marketing communications
- Strategic partnerships from business design agencies to PR consultancies
- Marketing team expansion (hiring-onboarding-cherishing) 
- Stakeholders management (from C-level execs to investors sync)
- Day-to-day marketing activities.

www.deip.world

Helping enterprises perform digital transformation based on a standalone blockchain solution.

We already develop a stand-alone blockchain for scientific research (deip.world), built various dApps & created significant blockchain inventions. 

Who we are: an in-house team of experienced blockchain architects, scientists, decentralised governance specialists, blockchain developers, UX/UI designers.

What we do: distributed system architecture, blockchain architecture, smart-contract/protocol design, dApps development.

Our clients: business consultancies, Blockchain-As-A-Service companies, startups & systems integrators.

Marketing Advisor

Livee AI

Helped traditional B2B-company disrupt their business and launch internal tech ML-startup. 

Results: annual sales raised to 200%; company valuation - up to 100%.

We believe that the happy workspaces of the future will be human-centric. Mindful companies would measure workforce happiness and reduce the Productivity Gap created by COVID-19.

Livee facilitates the positive impact of plants on our spaces. And unique Artificial intelligence provides tailored-made solutions for companies.

My role as CMO is to ensure that unique technology matches bold communications and the innovative nature of Livee cultural change.

Disruption positively impacted the business model, product line, innovation culture, and unique value proposition.

CMO (interim)

Apla Blockchain

Modular blockchain protocol. Clients from corporations (Huawei, LG, Gazprom) to governments (Ajman Emirate, UAE; Andhra Pradesh State, India). With advisors from IBM, Google, Orange & partners (system integrators like BearingPoint or Finesse).

Blockchain Solutions Provider of the Year at the 2018 Smart SMB Summit & Awards.

I help clients to achieve the benefits of digital transformation:

1. Educate. Do workshops on blockchain use for business & governments C-level specialists.
2. Analyze. Define use cases within the organisation that could be optimised via blockchain.
3. Coach. Help the Apla team to outperform clients' expectations (from use case for 1 week to in-depth business analysis).
4. Sale. Present proofs-of-concept for senior managers.
5. Lead. Help leaders to drive technology change via in-depth risk analysis, trendwatching and defining impact on business.

I help Apla to be a leading blockchain tech company:

1. Strategy. Define areas of growth: market acquisition, HR strategy, technology adoption and client satisfaction.
2. Lead. Help team to embrace the sustainable development of sales activities: from Q&A sessions to pitch presentations via Salesforce.
3. Build awareness. Define brand and marketing strategy: create a brand platform, define marketing KPIs, key partners, tactics and resources.
4. Educate. Took part in market activities from conferences to articles: spread knowledge to drive technology adoption & it's understanding.

Here and now Apla is at the forefront of tech innovation. Our aim is to be the first to create 100% of the government or organization on blockchain - proof of it's practical value.

Marketing Director

JAMI

Responsibilities: new business development, leading sales team, developing long-term (LTV-based) relations with Fortune 500 clients like Coca-Cola or L’Oreal. Constant research on new advertising instruments. Collaborating with strategists, creative officers, art directors and account managers to deliver highly-efficient pitches. Curate ongoing advertising campaigns from advertising through opinion leaders to media campaigns.

Key achievements:  

1. Increased new business revenue by up to 300%;  
2. Develop & implement a competitive strategy that won L’Oreal, Skoda, Unilever & other tenders;  
3. Built a new sales department: create sales standards, integrate Salesforce, train team, make pitches;  
4. Successfully managed pitches for Google, Ferrero Rocher Russia, Ministry of Economics. Development, Unilever, The Walt Disney Company, Johnson & Johnson, Skoda;  
6. Upsell advertising activations for Google, L’Oreal, Tele2, Samsung & other market leaders;
7. Upsell activities generated more than 100 million. RUB.

New Business Director

Affect

Responsibilities: new business development from strategy to budgeting, agency rebranding, leading sales team of 5 people, developing long-term (LTV based) relations with Fortune 500 clients like Philips or Nestle. Collaborating with strategists, creative officers, art directors and account managers to deliver highly-efficient pitches. New digital product development (successfully acquired by PepsiCo & Mondelez Russia). Curate ongoing advertising campaigns from advertising through opinion leaders to media campaigns.

Key achievements: 

1. Increased annual revenue by 100% from 100 million RUB to 200 million RUB in 1 year;
2. Developed business opportunities within British American Tobacco, Johnson & Johnson, Unilever, PepsiCo, Monex Trading, Nestle;
3. Won 10 pitches within FMCG, Beverages, and Automotive industries;
4. Created a new business unit for an emerging market of online-video shooting. Developed its brand on the market, arranged deals with both companies & agencies for more than 1,5$ million;
5. Recruited a new business team. Delivered professional training for new hires. Established KPIs & provide performance reviews.

PRP Ukraine, a Weber Shandwick affiliate company

Responsible for creating and leading the digital department in the agency, its positioning & business development strategy, maintaining relations with clients & contractors, digital strategy development for advertising or PR campaigns, practical commercial proposals pitching, trend watching, digital campaigns implementations (websites, social media, media ads, opinion leaders). Main clients: Coca-Cola, Microsoft, HTC, Avon, Tetra Pak, Mobil1. 

Key achievements: 
•	Setting up and running a digital marketing department
•	Construct and execute digital marketing strategies across multiple channels
•	Strategic and tactical project oversight for all Website Planning & Support, SEO, SEM, Marketing Database, Email Marketing, Social Media, and Display Advertising.
•	 Measure and report the performance of all digital marketing campaigns and assess against goals (ROI).
•	Overseeing the design, development 
•	Manages Production Manager, Social Media Manager and Production Administrator in the day-to-day marketing duties to ensure all projects are on time, on budget and on strategy.
•	Built a digital department that increased income by 200% to $5 million;
•	Won $2 million Coca-Cola pitch (Euro-2012 CSR digital campaign);
•	 Implemented system approach to digital marketing from building partnerships with contractors to developing social media, media advertising, web development; 
•	Developed business opportunities within companies such as Coca-Cola, Mastercard, Mobil1, Sanofi-Aventis, Unilever, Avon; 
•	Won prestigious Sabre Awards for Coca-Cola digital campaign “Ecofan”.

Digital Communications Manager

K-Trade

First experience of workin on client's side.
PR-manager as it is from press-conferences & press-releases to media relations.
2008th crisis end this story...

PR-manager

Brainberry

I've perform mixture of copywriting & project management duties. Today it would be named as social media marketing, but at 2007 there was no social media phenomena. 

Clients: МТС, Jeans, Ecotel etc.

Copywriter

Accelerating companies & institutions to create fair digital societies empowered with the Web3: helped startups fundraise $100 mln., leaders deliver keynotes from WebSummit to Blockshow, support PoC sales from UAE to leading oil companies, grow communities to 100K members.

Taplio

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