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Yann A. Skaalen's Linkedin Analytics

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Yann A. Skaalen

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Over the last two decades I spent millions building, testing and fine-tuning advertising campaigns for financial services. My #1 takeaway: you need to know your numbers. I became an efficient manager and operator by tracking, collecting and using data relentlessly. And it paid off. I've exited 3 of the companies I founded. Unfortunately, current privacy regulations make it difficult to track advertising effectiveness. Especially for highly regulated sectors like the financial and medical industries. You can get in big trouble by breaking those laws. And so, as much as 30-50% of your current conversions could be lost due to data privacy protection. That’s why I decided to rebuild Digtective. A tracking system for lending businesses that are fully compliant with GDPR, CCPA and ePrivacy. Helps increase profitability by eliminating losing ads and reallocating the budget to winning campaigns. Want to learn more? Let’s connect! If you need help with optimizing your advertising you can message me here on LinkedIn or schedule a call at this link: https://digtective.com/book-demo/

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