MFusion Strategic

20+ years of strategic partnering alongside new and current business owners to integrate digital strategy and quickly increase profits and visibility.

Startup and Growth Strategy ∙ Email Marketing  ∙ Social Media  ∙ Project / Program Management ∙  Revenue Campaigns and Events ∙ Team Training and Development ∙  Market Research ∙ Marketing Communications ∙ Campaign and Metrics Analysis ∙  Brand and Collateral Design ∙ Partner and Vendor Management ∙ SEO

CEO | Business MarCom Strategy | AI Integration | Tech Entrepreneur 

Durham Community Land Trustees

Revenue Campaigns. Community Partnering. Marketing Communications. Event Development. Worked alongside Executive Director to develop a strategy and build a digital presence and increase greater community visibility. Built and executed social media channels, community partnerships, company branding and collateral and what became the annual signature capital campaign. Event exceeded annual financials goals both years I was involved. Led the design of 30th anniversary logo rebranding. Development and management 2015 Spring Music Evening event in Duke Gardens, 2014 DCLT Garden Party Dinner and Fundraiser. Both events exceeded exposure, financial and attendance goals both years with 6 weeks to implement.

Digital Marketing Communications | Project and Event Development Consultant

SAINT SIMONS CHRISTIAN SCHOOL

Marketing Chair for SSCS Annual Fundraiser, That’s Entertainment 2012. Head Chair for Annual Fundraiser, That’s Entertainment 2011. Event determined ‘most lucrative and successful event in many years’. Development of marketing programs, collateral, community outreach via email marketing campaigns and social media marketing (including development and daily management of Facebook and additional media outlets). Day to day technical support to teachers and staff. Management of the SSCS office.

Marketing Communications | Project and Event Management

Fidelis Foundation, Inc.

Advisory. Community partnering. Volunteer recruitment. Fundraising. Event planning and development. Website and collateral design and development. Publicity.

Digital Strategy Partner | Marketing Communications | Event Management

Delray Beach Fire-Rescue

Design and development of all marketing communications, publicity and collateral for department events and programs including: Community Education events, DBFD Exemplary Service Awards, CERT (Community Emergency Response Team) training classes and DBFD Combat Challenge Team events. Generated and distributed all DBFD press materials.

EVENTS
Planning and implementation of quarterly DBFD Exemplary Service Awards events open to the community. Design of awards program and certificates. Coordinated, award recipients, community leaders and city chaplains and other guests to be featured at the event. 

Awarded Employee of the Year for 2005 and Community Service Awards for 4 consecutive years for work in Community Outreach Programs and Hurricane Relief efforts.

Marketing Communications Consultant

MFResources

MFResources, Boca Raton, FL
IT recruiting and on-line marketing of contract recruiting firm and positions to thousands of potential candidates. Locating, sourcing, evaluating, pre-screening and placing IT professionals. Interviewing and negotiating offers with candidates

Recruiting Consultant

Alaras Corporation

BUSINESS, PRODUCT AND PARTNER DEVELOPMENT. Began company with no product or clients (started as a consulting company). Redirected Alaras from a consulting company to the development of ground breaking products (Alaras Apertura, Alaras Mixxer and Alaras Tropix) allowing the transition from the industry’s ‘million dollar’ Scitex equipment to the much more affordable Mac.

CORPORATE/CLIENT RELATIONS. Responsible for developing 75% repeat and volume business contributing to Alaras’ national and international client base. Developed and managed technology, Trusted by partners and clients including premier technology companies including: Adobe, Nike, American Greetings, Campbell's, Macromedia, RR Donnelly, Quad Graphics and more. Developed and maintained a client base of pivotal relationships with the leading printing and pre-press companies in the industry.

MARKETING COMMUNICATIONS. Responsible for all corporate marketing, advertising and public relations. Generated product and corporate awareness by accumulating testimonials from clients and prospects. Developed promotional and corporate collateral. Created and maintained relationships with key editors of local and national publications including Mac-Week, Publish, and additional Ziff -Davis publications, among others specializing in the Printing/Graphic Arts Industry.

EVENT DEVELOPMENT AND MANAGEMENT. Created and directed all Alaras User’s Group meetings, tradeshows, and product training, quarterly and annually. Development of booth design, client/press, product demonstrations and informational seminars.

BUSINESS MANAGEMENT. ‘Handled everything but the programming…’ Day to day management including A/R, A/P, payroll, and personnel management.

President/Owner

Alphatronix

WEST COAST TERRITORY SALES AND CLIENT SERVICES. Developed new clients and maintained existing end users by cold calling and promotional campaigns. Solicited and maintained corporate resellers, distributors and OEMs for one of the original and premier magneto-optical/jukebox technology companies. Achieved Platinum Award for exceeding $1 million in sales in a single month, December 1991. Trusted by clients including Northrop and NASA.

Sales Representative

I'm the CEO and founder of MFusion Strategic, a business, marketing communications and AI integration strategy company. The strategy that encapsulates our purpose as a consulting firm is unlocking time, profitability and potential for entrepreneurs and SMEs so they can scale their businesses more quickly, by doing less. 

With over 27 years of tech entrepreneurship and strategic business and marketing consulting, I've been trusted by partners and clients across industries including Adobe, Nike, NASA, Northrop Grumman, and RR Donnelley and more 

I leverage my expertise in advanced AI technology, such as OpenAI GPT-4, Claude 2, Google Bard, and Microsoft Bing, to create and implement innovative and effective digital business and marketing strategies that increase revenue, profits, and visibility exponentially. 

I provide radically customized and actionable strategic plans to each client, now integrating AI. My goal is to always empower clients to take back their time and profits, for more of it to spend on life.

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