Odessa

Vice President, Marketing, APAC

Exit Five

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Member

Refyne India

*Drove enterprise marketing strategies, the Inside Sales function & implemented demand generation initiatives
*Led product marketing and sales enablement across the funnel, creating necessary tools and resources to drive conversions 
*Implemented go-to-market strategies for new product launches & upsells   
*Led key initiatives such as Revamped Sales Journey improving predictability on lead closures; launched Refyne’s first knowledge & networking series for corporate leaders; implemented the new brand identity 
*Planned and implemented PR initiatives to drive category leadership and build brand recall

Vice President, Enterprise Marketing 

Zeta Suite

*Led the launch of banking tech business in India, implemented initiatives across brand and PR, events, digital marketing, product marketing, content strategy and brand design 
*Led Zeta’s launch in the North American market with a high decibel debut at Money 20/20, Vegas - America’s leading trade show for FIs resulting in 100% brand visibility across 9,000+ relevant attendees
*Drove global PR engagements for Zeta 
*Responsible for all brand marketing initiatives focussing North American market

Sr. Director Marketing 

*Leading the Marketing and PR for Zeta and its sub-brands 
*Manage the brand and marketing strategy, budget and resource allocation for all businesses
*Plan and develop sales enablement collaterals, customer lifecycle and user adoption communication 
*Design the content and inbound marketing strategy and mentor teams to optimise engagement and conversions 
*Drove user adoption initiatives for onboarding and conversions 
*Own the group’s PR and brand communications with all external stakeholders - including media, bloggers and partners
*Lead demand generation initiatives including digital campaigns, account-based marketing and email marketing 
*Ideate and execute events to create brand awareness and lead pipeline for new product lines 
*Handle corporate marketing initiatives including brand communication and market research
*Reported directly to the co-founders
*Built Zeta's marketing team, recruited and trained over 22+ members, 
*Led and implemented 12+ product launches, 300+ enterprise deals, 70+ partnerships / affiliations, 150+ events across 3 countries, 1500+ media stories, 1600+ published content pieces, published 5+ websites for different products

Marketing Director

Audi India

*Member of the core team that worked towards making Audi the no.1 luxury car brand in India, with annual sales of 10,000+ units 
*Reduced cost per lead through media optimisation & innovative ‘call to action’ campaigns
*Ideated and executed on several product launches, brand and tactical campaigns 
*Handled the budget allocation and media planning for ATL (print, TV, outdoor and content partnerships) 
*Drove the celebrity brand associations and in-film product placement initiatives
*Led the Audi CRM initiative, Audi Magazine - content planning and publishing. Also monetised the magazine to make it zero cost project

Senior Manager, Marketing Communications

•	Develop ‘India specific’ communication strategy for Audi and associated sub-brands. 
•	Media Planning. In-charge of yearly ATL campaign 
•	Develop monthly sales tactical campaigns.
•	Publish the Audi magazine in India; in-charge of end-to-end project management.
•	Celebrity Management & In-film branding.

Manager - Marketing Communications

Colgate-Palmolive India

Assistant Manager - Communications

JM Financial

* Led the brand, marketing and PR initiatives across all stakeholders 
* Ideated and launched the group’s new brand identity -  post its separation with international partner Morgan Stanley 
* Organised investor & media conferences

Sr. Associate (Corporate Communications)

Associate (Corporate Communications)

Edelman

Client Servicing Executive

Mid Day

Media Partner - Metro

Experienced marketing professional with a history of working in B2B and B2C industries. Skilled in Brand Communications, Digital Marketing, Content Marketing, Events, PR & Corporate Communications, Market Research and Management. 


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