Vacation Tracker

• Developing and executing marketing strategies that drive growth and engagement 
• Collaborating with internal teams to develop and implement B2B SaaS marketing strategies that drive lead generation and customer acquisition
• Utilizing marketing automation tools and analytics to measure the success of campaigns and make data-driven decisions
• Creating engaging content and optimizing our website for lead generation and conversion, effectively communicating Vacation Tracker's value proposition to our ICP

Content Specialist

• In charge of all the B2B targeted messaging for Vacation Tracker
• Managing and maintaining the content calendar to ensure timely and relevant content distribution
• Implementing SEO best practices to enhance organic visibility and drive targeted traffic to the website
• Producing content for our website, ad copy, blog, email communications, campaigns, and more

Content Writer

Enactus Concordia

• Overseeing the strategy and execution of all Enactus operations including our projects, finances, marketing, events, and mentorship program over the 2023-2024 academic year, as well as providing support, guidance, and leadership for all Enactus Concordia members
• Co-leading a team of 18 executives and 38 general members to achieve targets in line with those of Enactus Canada and CASAJMSB
• Maintaining steady progress of 4 distinct, student-led projects, each of which pertains to at least one UN Sustainable Development Goal (SDG) and impacts Montreal’s community

Co-President

• In charge of all external relations on behalf of Enactus Concordia 
• Managing outreach to conference speakers and sponsors 
• Directing monetary and in-kind sponsorship deals

Vice President of External Affairs

• Responsible for maintaining relationships with various external organizations
• Secured external sources of funding for events and initiatives of Enactus Concordia
• Work alongside VP External to initiate and execute a sponsorship strategy for the year

Director of External Affairs

A highly motivated international student at Concordia University's John Molson School of Business with an interest in the B2B SaaS Marketing industry and a proven aptitude for business, social entrepreneurship, and creative problem-solving.

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Snigdha Gupta's Linkedin Analytics

Snigdha Gupta

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Snigdha Gupta

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Snigdha Gupta's Linkedin Analytics