visibility online means everything in today’s world. that’s where i step in. 

i write, i strategise, i design & post, & then i double down on what’s working. 

bringing 6 years of marketing experience to the table, i’ve been able to hone a skillset that’s rooted in an understanding of the market, & displayed online in an authentic manner that helps keep content afloat & relevant, in a sea of AI infiltration. 

i’ve aimed to build a cross functional skillset that lives at the intersection of digital performance & audience psychology, some of these skills being; 

📎personal branding, social content strategy, email marketing, ghostwriting, paid ads, 

and to be honest with you, if it lives on the internet & smells like marketing, chances are i’ve poked at it to understand how it works. 

if you like what you’re seeing, you can dm me or reach me at the following email address for inquiries or collabs. 

📩 sniigdhatrivedi@gmail.com (yes it’s a double ii on purpose, i was feeling funky) 

i dare you..

to rely on discipline this january, not excitement.

we all know the drill.

december ends with big goals, shiny vision boards, a sudden love for early mornings (almost impossible w london’s current weather, but still) & promises to finally show up; at the gym, online, everywhere.

january begins louuud.
gyms overflow, feeds fill up, & enthusiasm? it’s at its peak.

buuut very few make it past the excitement phase,

& the ones who do aren’t more motivated, they’re just more disciplined.

when your actions are tied to routine instead of mood, motivation becomes irrelevant. you show up because it’s non negotiable, not because you feel like it.

& honestly? that’s what actually moves the needle.

so this jan, & the rest of the year, build systems. choose discipline over momentary hype.

cos i promise you this; discipline lasts far longer than the excitement of starting, & fetches the results you’re ACTUALLY gunning for.

who’s with me? 💪🏻

Snigdha Trivedi

top 2% linkedin creator 🏅 ghostwriter + social media manager

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what people say behind your back vs what they say once your content compounds. 

positioning doesn’t need approval, it needs time. 

sunday note to self (& to you): stay the course. the data will do the talking 📩

📎aSundayTakeaway 

179 posts later, here i am, wrapping up my 2025 Linkedin journey.

the yapper in me is nowhere near done yet, but for now,, 

happy new year (in advance) to this incredible little corner of my internet. i adore you guys so so much 🤝🏻

almost 11k in 5 months, what a community, honestly!! 

p.s. if enthusiasm were illegal, this account would be in trouble. 

y’all really watched me post 179 times & said “yeah, let her cook”. thank you for not muting me, i hope you’re ready for more this coming year 🤭

me for the next few days because everything i confidently procrastinated during the holiday szn has finally caught up to me, 

all. at. once. 

(prayers appreciated, send help 😇)

3 inbound project opportunities in 1.5 months, 

ALL from a secondary instagram account with less than 300 followers that i made purely to yap about marketing & branding.

we love to think follower count equals opportunity, but it doesn’t. identity does.

i was clear on the identity i wanted this account to radiate from day one, & every post reinforced the same value; how i think, what i know, & who i’m for.

the metrics weren’t flashy, (we’re talking 20 likes, 2 comments??) 
nowhere near my main account or my linkedin numbers, 
but what followed were actual projects.

the best time to establish a strong virtual presence was last year. the second best time? it’s now.

whether it’s linkedin, instagram, or your wider web presence, getting your positioning right this january should be HIGH on your priority list.

if you want help tightening yours? DM me so can set it right together 📩

did you know.. 

..that when you build from a place of credibility, your brand doesn’t just speak for you.. it works for you, across rooms & borders you’ve never stepped into?

when people say personal branding is non negotiable in 2026, this is why. your online presence becomes the first filter of trust, LOONG before a conversation ever happens.

your words lay the foundation.
your consistency strengthens it.

& over time, your effort compounds into a reputation you didn’t even realise you were building.

don’t believe me? 

my inbox is open if you want a strategy that makes your profile do the talking, even when you’re not in the room 📩

confidence is borrowed,


just not the places most people look.

it isn’t borrowed from that tiktok creator you admire, or the #4th tip of that podcast you feel inspired by during your morning walk,

it’s borrowed from the version of you that you’re actively becoming.

🎤the routines you’re building,
🎤the actions you’re committing to,
🎤 & the standards you’re holding yourself to daily.

confidence comes from living inside a schedule that doesn’t fully feel like “you” yet, because it belongs to who you’re in the process of defining.

i borrow my confidence from the only person i feel answerable to;
myself, six months from now.

🎤 i think the way she would.
🎤 i act in ways that would make sense for her life.
🎤 i build days that resemble what her ideal normal looks like.

& the moment i do that? i access her confidence, 6 months prior to actually becoming her.

when you borrow confidence from your future self, you feel answerable to becoming them.

& from what i’ve learned? 
in that accountability, identity is built.

close the loop.


half the time i think i’m “stressed,” i realise what i actually need to do is open my checklist & start ticking things off,

the tasks aren’t even as overwhelming as i’ve made them out to be, but my mind has just scheduled them in for a later hour than the one i’m in.

most stress isn’t emotional.
it’s just the cognitive load of unfinished things BEGGING for attention 🤝🏻

& the fastest way to quiet that noise? it isn’t a 10 step plan or a master strategy, it’s sitting down & juuust doing the thing you’ve already decided needs to be done, but haven’t yet started. 

closing the loop sounds simple, but it takes focus to follow through.

but the mental clarity you get on the other side?

always worth the focus it demands.

🚨 let’s be real, there’s no HACK to grow engagement overnight. but after 200+ days of consistent posting, i’ve learned a thing or two that have helped accelerate the process. 

disclaimer: this post isn’t going to tell you to “engage for 30 mins before & after you post.” 

i’m telling you what i’ve actually seen move the needle, no bs, let’s go. 

🧚🏻 find. your. crowd.

turn on post notifs for creators you actually vibe with, then dive into their comment sections, that’s where the other sharp voices hang out. scan, analyse what you like, & hit follow. start feeding YOUR feed with creators whose content you actually enjoy. it’s easy to engage meaningfully when you genuinely resonate with the words you’re reading. 

🧚🏻 match effort with effort.

if someone spends time writing a thoughtful comment on your post, don’t just reply with “Yes, true!” because people notice when you brush them off. 

thoughtful replies = recurring engagement, trust me. 

🧚🏻 add your flavour.

value is everywhere on linkedin, but your voice is what you can leverage. be smart, but let your personality peek through. that’s how you stand out in a sea of comments. 

🧚🏻 quit outsourcing your voice.

you can tell when a comment is ChatGPT’d to death. don’t farm engagement because you feel like you NEED to comment, it kills your credibility. 

slow down, process the post, & then add your perspective. & if you don’t know what to say, just scroll?? 

🧚🏻 take it offline.

engagement ≠ the ONLY end goal. 
in the past month, my comments have turned into phone calls, real life coffee chats, & are in the process of turning into actual work. if you enjoy someone’s work, dm them. you’d be surprised where it leads.

remember, content is the invite, conversation is the party. don’t skip the good part.

if this was helpful, let me know what other parts of my process you’d like me to spill on, 

i’ve got plenty more where this came from 🫡

the best time to post is..


the hour your profile justifies your message.

because when you’re clear on your identity, confident in your messaging, and intentional about the positioning you’re building, WHEN you post matters faaar less.

i’ve posted in the mornings, late afternoons, even evenings, & the impact stayed consistent.

the fixation on timing & content “hacks” exist to distract from the real driver of performance:

how clearly you’re understood when someone lands on your profile.

8:00am vs 9:39am isn’t the game changer,
but what you’re saying & how clearly your profile reinforces it, is.

so if you want positioning that lands regardless of a chosen hour? let’s talk 📩

it’s practically tangible,, 


the confidence you get through building a personal brand doesn’t just stay online, it follows you offline too 🫵🏻

because..

🖇️ when you learn to articulate your thoughts clearly in writing, you start communicating more confidently in conversations offline as well, (i’ve experienced this firsthand),

🖇️ & when you learn to disagree thoughtfully in a comments section? you become more comfortable standing by your opinions in real life.

🖇️ & lastly, when you show up consistently on a public platform, despiiite the possibility of judgement (or inspite of it, you warrior), you prove to yourself that other people’s opinions don’t hold as much power as we generally believe they do. 

that’s why personal branding isn’t just about visibility.

it’s about becoming the kind of person who can hold their own in rooms, conversations, & decisions; both online & offline.

you don’t just build an audience. you build yourself.

curious to see what this shift feels like in practice? my inbox is open 📩

taplio

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