Cheil Middle East & Africa

Clients - Pernod Richard [Absolut, Chivas, Jameson, Jacobs Creek, TGL, Lillet, MK47], New Balance, MG Motors, Energiser, Samsung, United Foods.

Markets - GCC & Levant Countries

- Develop digital marketing strategies for brands of varying sizes, using Facebook, Twitter, Instagram, LinkedIn, Tiktok & Google

- Implement and optimize of ad campaigns for agencies and brands on Tiktok Facebook, Instagram, Twitter, LinkedIn, and Google with over 6 figures in monthly ad-spend.

- Monitor costs and adjust adspend to efficiently pace campaigns for their flight dates

- Provide feedback to creative and account managers on creative performance, copy, creative targetting like hooks, angles and tone of voice.

- Develop & refine interests, demographic, behavioral and keyword targeting

- Present campaign briefings and analytical data to stakeholders and clients

Performance Marketing Specialist

Socially Shruti

Streaming lined inbound marketing activities & customer journey by unifying all the touchpoints and
digital channels for celebrity numerologist and Astrologist
- Social Media Management for an events management for running virtual webinars on different platforms
such a LinkedIn, Zoom & YouTube
- Facebook Campaign Management for a virtual game room
- Volunteer for Covid Crisis Centre online responsible for ensuring stay at home patients received the correct
contacts for oxygen cylinders, medicines & food
- Increased delivery sales by 6% for my local street vendor during partial lockdown by setting up a texting community by setting up a public Telegram and Business WhatsApp account

Digital Marketing Strategist

Optily

* Gather research to inform strategies and build campaigns
* Pull audience and target data from platforms to inform planning
* Apply client feedback to audience and creative strategy prior to client signoff
* Campaign set-up within platforms including campaign creation, uploading assets, tagging and Q/A
* Create and manage creative asset detail sheets
* Handle day-to-day monitoring of performance to maximize number of leads
* Implement campaign optimizations
* Monitor and maintain campaign budgets, pacing and bid adjustments to hit client KPIs
* Advocate for campaign adjustments based on performance trends

Account Planner

UAE Exchange

Reporting: Marketing Manager for UAE Exchange Retail Outlets 
Geography: 14 Markets inclusive of India, Pakistan, Bangladesh, Philippines, MENA, Central Africa, Asia & Europe
Portfolio: 
- 152 Retail Outlets including in street & mall branches, metro stations and in Labour Camps 
- Products such as Forex Cards, Bank Cards & Bill Payments, Event Tickets & Tax Payments

Responsibilities:
•	Responsible for executing strategy, budget forecasting, the roll-out of strategy including campaign development from briefing to concept & messaging development, production, campaign testing, execution, optimization, and post-campaign testing and analysis.
•	Responsible for traffic, reach, customers acquisition, and engagement 
•	Content Calendar to target and engage audience segments relevant to our key market areas in their native language.
•	Responsible for planning, Creating, Testing, and Optimizing all digital advertising including display, retargeting, and paid search activities including local SEO
•	Promoting retail outlets to increase footfall in a particular neighborhood, city, or state.
•	Ensure all digital marketing activity is tracked and measurable wherever possible
•	Collate insights gained across regions, channels, and platforms to support local market optimization
•	Weekly, Monthly, Quarterly & Annual Reporting, Analysis & Presentation to Senior Stakeholders

 Assistant Digital Marketing Manager 

Al Azraar Supermarket 

Family run business
-	Planed optimal store layout and displays to simplify customer shopping and promote products.
-	Managed All Marketing promotions and campaigns including, google ads, google my business,   SMS, local Facebook targeting, WhatsApp delivery business to offices and residential areas.
-	Created Promotional Campaigns to generate leads and increase footfall during festivities such as Dubai Shopping Festival and Local Holidays like Eid, Christmas & Diwali.

Assistant Store Manager

BeSure - Digital Health, Medical Treatment Facilitation Services, Telemedicine, Medical Tourism

•	Conducted employee health programs for clients such as Jumeriah Group, Marriott, Yas Viceroy, ENOC, DP World, DEWA, and NSCC that help reduce overall medical insurance costs for the employers.
•	Responsible for content management, online brand management and digital strategy to generate new leads generation Campaigns on Facebook, Google, Instagram and LinkedIn to support Marketing and Sales Activities

Client Relationship Specialist

Bourn Hall Clinic Dubai

•	Assisted Managing Director in developing in Campaign planning, implementation and analysis

•	Provide input for the annual marketing budget based on previous years’ experience.

•	Work with associated agencies, partners, suppliers and stakeholders to successfully implement the annual media and brand strategy

•	Manage the MOH portal by submitting all approvals in a timely manner and following up with the approvals and payment

•	Develop, plan and manage events during the year, such as: Patient Educational Seminar, (CME) seminars for physicians, Arab Health, B2B dinners, B2C events such as ExpatWoman Fairs, etc  and develop all supporting branded promotional materials including stand design and construction.  

•	Conduct on-going Customer Relationship Management training to all patient facing employees to ensure we provide exceptional patient care in our healthcare facilities

Marketing Executive

APCO Worldwide

Social Media and PR Content Creation for Clients
Event Management
CSR Outreach for clients
Media Research
Social Media, Media Press Release & Event Content Calendar Creation, Coordination & Execution
Photo Shoots

Social Media and PR Intern

SocialEyez

• Monitoring brand reputation across their all social media platforms by using paid/free social media measurement and management tools.

• Qualitative and Quantitative analysis by sentiment, audience demographics, earned and owned media. 

• Reporting campaign metrics, insights and observations to both our internal team and the client’s PR team.

• Highlighting negative comments and complaints by users for quick & effective problem resolution.

• Recommending and implementing tactical improvements to meet marketing objectives for strategizing future SM campaigns, content.

• Responsibilities beyond monitoring, also included knowing how to answer to larger business objectives such as highlighting key trends and conversations on competitor pages.

• Staying current on new social media tools and platforms, best practices within the competitive landscape to innovate our clients tell their stories externally.

Social Media Analyst

Empower Research

•	Conducted specialized market and brand performance research for major drug companies, smartphone and car brands.

•	Compiling the news articles related to brand product, customers,competitors’, relevant industries and marketplaces, for automobiles, telecommunication and pharmaceutical industries.

•	Intelligence gathering from a variety of free and fee-based sources like Google News, Factiva, LexisNexis, Critical Mention, Radian6, Bloomberg Terminal, etc. 

•	Also tracked data from social media like Facebook, Twitter, Tumbler & blogs.

•	Maintained a database of top tier publications and leading health journalists. 

•	Participated in workshops, conferences and networking events to keep abreast with current news and trends relating to new technologies and their adoption within the pharmaceutical industry. Circulated appropriate information proactively to clients.

•	Delivered periodical measurement reports/dashboards based on product prominence, tonality and Share of Voice in Market with respect to competitors.

•	Trained peers & subordinates on synchronized research methodologies and tools, and writing newsletters, mailers for on floor activities.

•	Ran trial reports for potential customers and prepared guidelines for research projects.

•	Participated in C.S.R. activities for fund raising and environmental awareness. 

•	Wrote enthusiastically for an internal News feature - Festivals of India.

Media Researcher

Google, META & Tiktok Ads Specialist > Clicks to Conversions> Let's Create Marketing Magic Together 📈🚀

Performance driven and skilled social media marketer with 7 years’ work experience with a focus on paid digital advertising with clients in the fields of Healthcare, Pharma, Fintech, Ecommerce, Real Estate, SAAS and FMCG. In the past 4 years I have been remote working as a digital marketing specialist for e-comm and agency clients in North America, UK, MENA and Europe.

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