dbt Labs

Senior Product Marketing Manager

+ Launched and hosted monthly customer webinar series: Business Critical Data Teams.
+ Built monthly product update decks for account team check-ins; became the #2 most-used deck by solutions architects, sales directors, and partner engineers (after our pitch deck).
+ Enabled 40-person customer success organization on new product launches through written overviews and recurring live training sessions.
+ Managed 2 writers, 1 video production team, 1 design freelancer, and robust yearly budget.

Product Marketing Manager

+ Produced 30 case studies, growing content volume by 4x and accelerating launch cadence from 1 per quarter to 2 per month.
+ Set up dbt’s G2 profile and gathered target 100+ G2 reviews (from 0) across 6 months.
+ Built a self-service internal customer reference database leveraging Salesforce, Hightouch, and Notion; gathered 200+ customer references.
+ Investigated use cases to answer: how are customers actually using the product after purchasing?

Customer Advocacy Manager

+ Project managed rebrand including company name change; resulted in an on-time, seamless launch.
+ Built an event registration model for Coalesce Conference and hit 10,000 registration target in 5 months. 
+ Wrote bi-weekly HubSpot emails to conference registrants, maintaining >40% open rates across 4 months.
+ Evaluated, negotiated, and onboarded swag vendors to stand up the company’s first branded merchandise program.

Marketing Coordinator

Amazon Web Services (AWS)

+ Created customer-facing solutions document for event platform used by 3 other teams and incorporated into standardized event reminder email template; raised technology experience score by 9.23% without incurring technology-related costs.
+ Increased customer satisfaction score by 7.62% through weekly post-event survey reporting and A/B tests. Prioritized testing via data synthesis and customer feedback analysis.
+ Aligned paid media (LinkedIn and Twitter) strategy to increase executive target audience attendance by 18%.
+ Presented weekly Salesforce-data reports on event performance and priorities for improvement. Created a new, condensed report format adopted by my team post-internship.

Marketing Specialist Intern - Field Events Marketing

GMA - The Georgetown Marketing Association

+ Led team of 4 strategists and 2 creatives to plan efficient deliverables for Bluestone Lane.
+ Pivoted mid-project amidst Covid-19 store closures to present case plan for Fall 2020.

Account Manager

Agent99 Public Relations

+ Wrote press releases and blog posts for PR clients and agency that received 5M+ views combined across media channels.
+ Created a local-based influencer marketing strategy for Product of the Year Australia leading to a 20% increase in their Instagram following.
+ Managed research and media relations; established 5 new relationships with niche publications in the business coaching, women's health and literary magazine spaces.

Account Management Intern

Massachusetts General Hospital

+ Led the Food Allergy Center social media launch strategy for the Food Allergy Buddies resulting in 120% of expected program registrations within the first week. 
+ Presented keyword research and SEO reports to the pediatric surgery division; identified and pitched corrections to 4 site-wide SEO errors.
+ Published optimized website content to massgeneral.org that received 3x the average traffic.

Digital Marketing Strategy Intern

Mortara Center for International Research

+ Engaged online audiences, garnering 2000 views across social and website (Facebook, Twitter, Blog) for presentation recordings.
+ Organized a 30-person book conference and gathered 5 event sponsors through strategic outreach in collaboration with Georgetown and Brown Universities.
+ Administrated Georgetown faculty members and was the first point of contact for students, professionals, and event attendees.

Public Relations Assistant

Hi, I'm Sofia. An Argentine-American power walker, bread enthusiast, and product marketer. 

I've explored marketing disciplines across SEO strategy, public relations, paid media, events, and email. Over the past years, I've developed and refined my interest in B2B technology and product marketing—first at Amazon Web Services and now at dbt Labs.

Work things that excite me: customer interviews, data-driven marketing, translating technical concepts into accessible content, copywriting, and scaling product marketing programs. 

Non-work things that excite me: road cycling, traveling, drinking tea, critiquing bakeries, and learning about health & wellness.

My best weeks always involve meeting new people. If you'd like to connect, send me a note and let's set up time to chat.

Taplio

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