Atlan

Product Marketing Lead

Salesforce

+  Led bi-weekly product releases for Tableau Pulse, Tableau’s AI data consumption solution for personalized business insights. 
+ Created enablement videos for Tableau Pulse; delivered live demos at 2 in-person events.
+ Presented at World Tour Boston on Pulse for healthcare and pharmaceutical use cases. 
+ Owned GTM plan and enablement for Pulse for Salesforce, Tableau’s Q2 strategic integrations launch.

Product Marketing Manager, Tableau AI

dbt Labs

+ Led inaugural Customer Advisory Board (CAB) program for 10 enterprise customers—from member selection to programming & agenda
+ Conducted ideal customer profile (ICP) research and developed first customer maturity model
+ Supported Command of Message production (led by Force Management) of 3 value drivers

Senior Product Marketing Manager

+ Launched and hosted monthly customer webinar series: Business Critical Data Teams.
+ Built monthly product update decks for account team check-ins; became the #2 most-used deck by solutions architects, sales directors, and partner engineers (after our pitch deck).
+ Enabled 40-person customer success organization on new product launches through written overviews and recurring live training sessions.
+ Managed 2 writers, 1 video production team, 1 design freelancer, and robust yearly budget.

Product Marketing Manager

+ Produced 30 case studies, growing content volume by 4x and accelerating launch cadence from 1 per quarter to 2 per month.
+ Set up dbt’s G2 profile and gathered target 100+ G2 reviews (from 0) across 6 months.
+ Built a self-service internal customer reference database leveraging Salesforce, Hightouch, and Notion; gathered 200+ customer references.
+ Investigated use cases to answer: how are customers actually using the product after purchasing?

Customer Advocacy Manager

+ Project managed rebrand including company name change; resulted in an on-time, seamless launch.
+ Built an event registration model for Coalesce Conference and hit 10,000 registration target in 5 months. 
+ Wrote bi-weekly HubSpot emails to conference registrants, maintaining >40% open rates across 4 months.
+ Evaluated, negotiated, and onboarded swag vendors to stand up the company’s first branded merchandise program.

Marketing Coordinator

Amazon Web Services (AWS)

+ Created customer-facing solutions document for event platform used by 3 other teams and incorporated into standardized event reminder email template; raised technology experience score by 9.23% without incurring technology-related costs.
+ Increased customer satisfaction score by 7.62% through weekly post-event survey reporting and A/B tests. Prioritized testing via data synthesis and customer feedback analysis.
+ Aligned paid media (LinkedIn and Twitter) strategy to increase executive target audience attendance by 18%.
+ Presented weekly Salesforce-data reports on event performance and priorities for improvement. Created a new, condensed report format adopted by my team post-internship.

Marketing Specialist - Field Events Intern

GMA - The Georgetown Marketing Association

+ Led team of 4 strategists and 2 creatives to plan efficient deliverables for Bluestone Lane.
+ Pivoted mid-project amidst Covid-19 store closures to present case plan for Fall 2020.

Account Manager

Agent99 Public Relations

+ Wrote press releases and blog posts for PR clients and agency that received 5M+ views combined across media channels.
+ Created a local-based influencer marketing strategy for Product of the Year Australia leading to a 20% increase in their Instagram following.
+ Managed research and media relations; established 5 new relationships with niche publications in the business coaching, women's health and literary magazine spaces.

Account Management Intern

Massachusetts General Hospital

+ Led the Food Allergy Center social media launch strategy for the Food Allergy Buddies resulting in 120% of expected program registrations within the first week. 
+ Presented keyword research and SEO reports to the pediatric surgery division; identified and pitched corrections to 4 site-wide SEO errors.
+ Published optimized website content to massgeneral.org that received 3x the average traffic.

Digital Marketing Strategy Intern

Mortara Center for International Research

+ Engaged online audiences, garnering 2000 views across social and website (Facebook, Twitter, Blog) for presentation recordings.
+ Organized a 30-person book conference and gathered 5 event sponsors through strategic outreach in collaboration with Georgetown and Brown Universities.
+ Administrated Georgetown faculty members and was the first point of contact for students, professionals, and event attendees.

Public Relations Assistant

Hi, I'm Sofia. An Argentine-American power walker, bread enthusiast, and product marketer. 

Over the past years, I've developed my skillset in B2B data & AI software and product marketing—at Amazon Web Services, dbt Labs, Tableau, and now Atlan. 

Work things that excite me: customer interviews, opinionated marketing, communicating technical concepts to diverse audiences, and scaling product marketing programs. 

Non-work things that excite me: road cycling, long distance walking (Camino '23), bakeries, and urban design.

My best weeks always involve meeting new people. If you'd like to connect, send me a note and let's set up time to chat.

Virtual conferences 2020-style are out.

^That is, abstract too-many-hours webinars that had no right to call themselves conferences in the first place. 

Data engineers, governance leads, and CDOs from across the 🌍 are gathering in one virtual room at Atlan Re:Govern 2025--The Data & AI Context Summit.

I've supported content behind-the-scenes for a handful of conferences now, and I'm pumped by what the fastest-moving data & AI leaders are bringing to the Re:Govern table. 

No pitches disguised as customer stories... we're all still figuring out how to win in the AI era. And industry transitions are a little less painful when we get together to learn from each other's messy middles.

Taplio

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