PPC Certified Expert | Scaling B2C & B2B Brands with Paid Search & Display

👋🏼 I’m a PPC specialist and have been working in PPC since 2017, back when exact match keywords were actually exact. 

For about 6 years I’ve worked in different agencies starting as a PPC Executive to a PPC Account Manager. During those years I’ve worked with numerous different clients mainly lead generation companies clients in the industries of:
🏥Health sector
🏠Real estate
👔B2B
🎗Charities

Expertise in the below channels/platforms:
👉 Google Ads Search, Display & Video
👉 Microsoft Ads
👉 Google Analytics  & Tag Manager

Being in general a curious person I have also worked on LinkedIn Ads (for the B2B clients) and Facebook Ads for a couple of clients. 

Favourite part of my job are audits of Google Ads accounts and finding ways that can improve the performance achieving the ultimate business KPIs.

Main services provided:
✔️ Google Ads account audits
✔️ Google Ads & Microsoft Ads account setup, management & optimisation
✔️ Offering CRO page recommendations
✔️ Competitors research analysis
✔️ Data Reports using Looker Studio

I realise I haven’t posted in a while, and it’s because the last couple of months have been busy, exciting, exhausting… all at once.

I think I just needed a little brain break while still working away on my clients. A few highlights:
➡️ Got a new and very exciting B2B client that initially felt like a challenge, but things have been going well so far and hopefully even more improvements to come.
➡️Wrapped up an 18-month contract. I absolutely loved working with them! Lots of positive feedback and hopefully we’ll work together again in the future.
➡️ A literal dream came true: I went on a safari trip! And for the first time in 3 years, I travelled without my laptop 😨 (well… I still had my iPad).
➡️ Spent the last 2–3 weeks with a hell of a flu (potentially Covid), and honestly, having to work through that was torture.
➡️ During a recent coaching call, after helping a client solve two Google Ads conversion tracking issues, they said: “If you were next to me I would hug you now.” It genuinely made my day (and my week) while I was recovering.

Currently, im trying to get as much AI knowledge as I can. As a PPCer, AI isn’t exactly new or scary as we’ve had it included in Google Ads for ages. But there’s still so much to learn, test, and explore.

If you have any webinars, podcasts, or resources you found useful, please share them with me!

I really enjoyed yesterday’s webinar by The Performance Academy & AEO, and I’m looking forward to Lunio’s session next week too!

PS. Photos had to be from safari 🦁 

#ppcfreelancer #googleadsspecialist #lifeofafreelancer

Sofia Akritidou 🦉

PPC Freelancer | Scaling Small/Medium B2C & B2B Brands with Paid Search & Display Ads Since 2017 | Top 100 PPC Expert 2025

No alternative text description for this image

You ok hun? 

No one needs a Google rep meeting invite x15 on a Friday night, or any other time tbh!

#ppcfreelancer #googleads #googlerepchasingme

taplio

Sofia Akritidou's Linkedin Analytics

Sofia Akritidou

Performance ScoreSofia Akritidou's LinkedIn Performance

Sofia Akritidou's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Sofia Akritidou's Linkedin Analytics

Sofia Akritidou

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sofia Akritidou's LinkedIn Performance

Sofia Akritidou's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Sofia Akritidou's Linkedin Analytics

Performance ScoreSofia Akritidou's LinkedIn Performance

Sofia Akritidou's Best Posts (last 30 days)