ThinkWise Digital (trading name for AS PPC Services Ltd)

Working with different agencies that have clients in both lead generation industries B2C & B2B, as well as some e-commerce. Main services offered are:
Google Ads account audits according to business goals
Google Ads & Microsoft Ads account setup, management & ongoing optimisation
Data Reports using Looker Studio
Direct communication with team members & management

PPC Director (Google Ads / Microsoft Ads)

Absolute Digital Media

● Identify, evaluate and develop marketing strategies based on client’s objectives,
marketing trends and current global issues.
● Perform keyword research (often in collaboration with the SEO team), ad grouping,
writing ad copy, making recommendations and putting together proposals for
potential new clients and projects.
● Prepare weekly and monthly reports using Google Data Studio providing a summary
of performance and recommendations.
● Organise monthly client meetings presenting results and recommendations.
● Use Google Analytics to further examine data and make relative suggestions.
● Take part in training events (Google events, BrightonSEO etc.) and share knowledge
with the wider PPC team.
● Designated PPC member for any queries regarding Google Display campaigns and
Scripts.
● Help clients adjust budgets based on best-performing channels according to the CRM
data.
● Provide Added-Value research documents (like Competitors’ research, CRO
recommendations, and Landing page optimisations) to help improve client’s
marketing activities.

PPC Account Manager

Space & Time Media

● Managing and optimising all the company’s accounts across all Google and Bing
products. Last months at the agency I was also trained on Facebook Ads activity for
specific clients.
● Perform keyword research, ad grouping, writing ad copy, making recommendations
and putting together proposals for potential new clients and projects
● Analyse and report on all PPC accounts using Google Data Studio
● Participate in client meetings whenever required by the account managers and
present results and recommendations
● Take part in training Google events, share knowledge with wider PPC team and write
blog posts
● Test new Google incentives and share results with wider PPC team
● Participate in Digital Marketing Award competitions

Additional Managerial Duties:
● Train the new starters and manage the PPC team in Manchester
● Take part in all managers meetings in the Manchester office to discuss the overall
teamwork.
● Keep communication with the managers of the other offices to keep up to date with
client activities and new features tested.

PPC Specialist

● Managing and optimising all the company’s accounts across Google and Bing.
● Perform keyword research, ad grouping, writing ad copy, making recommendations
and putting together proposals for potential new clients and projects
● Analyse and report on all PPC accounts using company’s reporting software
● Participate in client meetings whenever required by the account managers and
present results

PPC Executive

Noir Agency

•	Helping manage social media accounts (paid & unpaid)
•	Produce content with the aim of driving traffic to website 
•	Social media competitor analysis
•	Assist with overall digital strategy to drive engagement & conversation
•	Producing and executing SEO strategy for Noir

Digital Marketing Internship

Prestige Group Cyprus

•	Answering all incoming calls / emails 
•	Meeting and greeting clients and visitors to the office
•	General administration duties, photocopying, filing etc.
•	Dealing with any enquiries concerning car rentals.
•	Reporting any problems to the office manager. 
•	Ensuring that the reception area is tidy and clutter free.
•	Monitoring stationary stock and reordering when required.
•	Operating a computer system (Carhire).
•	Involvement in social media implementation

Sales Executive in the Car Rentals Department

Amathus Limassol

•	Plan and organize the maids of each floor to ensure high customer satisfaction.
•	Inspect guest rooms and public places within the hotel to ensure cleanliness, according to Leading Hotel standarts.
•	Respond immediately to guest complaints 
•	Operate a specific computer system

Housekeeping Supervisor

I used to work as a waitress for 6 months in the Nu bar of Amathus Hotel, during my internship

Waitress

PPC Certified Expert | Scaling B2C & B2B Brands with Paid Search & Display

👋🏼 I’m a PPC specialist and have been working in PPC since 2017, back when exact match keywords were actually exact. 

For about 6 years I’ve worked in different agencies starting as a PPC Executive to a PPC Account Manager. During those years I’ve worked with numerous different clients mainly lead generation companies clients in the industries of:
🏥Health sector
🏠Real estate
👔B2B
🎗Charities

Expertise in the below channels/platforms:
👉 Google Ads Search, Display & Video
👉 Microsoft Ads
👉 Google Analytics  & Tag Manager

Being in general a curious person I have also worked on LinkedIn Ads (for the B2B clients) and Facebook Ads for a couple of clients. 

Favourite part of my job are audits of Google Ads accounts and finding ways that can improve the performance achieving the ultimate business KPIs.

Main services provided:
✔️ Google Ads account audits
✔️ Google Ads & Microsoft Ads account setup, management & optimisation
✔️ Offering CRO page recommendations
✔️ Competitors research analysis
✔️ Data Reports using Looker Studio

Introverts are more effective leaders (Harvard Reports) 

Yet 65% of corporate execs see one thing as a barrier to leadership: 

Introversion. 

Let’s bust the 5 common myths about quiet people:

1. Myth: Introverts are consistently shy 
↳ Truth: Being quiet doesn’t = social anxiety.
↳ Introversion is not about shyness it’s about energy sources

2. Myth: Introverts often dislike people.
↳ Truth- They like to recharge alone but enjoy socialising

3. Myth: Introverts cannot lead effectively.
    ↳ Truth - Most are strategic, thoughtful leaders.

4. Myth: Introverts are usually quiet.
↳ Truth - They speak when it's meaningful.
↳ Quietness isn't a lack of opinions or ideas.

5. Myth: Introverts are not fun.
↳ Truth - They enjoy smaller-scale activities that are quieter.

Introverts: Your advantage is your quiet nature
Here's how to start using it:

🔍 Search for Your Niche:
Find roles that fit your strengths, like deep thinking.

🕒 Batch your networking 
Schedule and balance your socialising time.

👂 Utilise Your Listening:
Understand team dynamics by using this powerful skill.

🔗 Develop Deep Connections:
Focus on valuable, one-on-one relationships.

📧 For Complex Ideas, Use Email:
For in-depth ideas, write emails; it gives you time to refine.

This world needs diverse leaders.
Embrace your unique strengths as an introvert! 

Always lead with confidence. Your voice matters.

Do you agree?
Let me know your thoughts in the comments ⬇️

♻️ Repost this to help bust the myths of introversion 
And follow Chris Donnelly for more. 

📌 Want a high-resolution PDF of this sheet? 
Try my free newsletter Step by Step.
Join 100,000+ people and subscribe here: https://lnkd.in/eVCiGdBU

You'll get 30+ high-value leadership, business and personal resources.

Sofia Akritidou

💡 PSA: If you use Custom Goals as a campaign specific goal setting in your Google Ads account, any conversions you have in this Custom Goal will be treated as primary. 

You could end up double tracking conversions if for example you keep within a Custom Goal both a GAds created conversion as a Primary one and a GA4 imported one as a Secondary one. 

#googleadsconversions #googleadstip #googleadscustomgoals #googleads

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