Nova School of Business and Economics

Assistant Professor

Mediterranean College

Courses taught: 'Markets, Customers and Marketing', 'Creating and Managing Brand Equity'
 in the MSc Marketing Management program coordinated by the University of Derby

Adjunct Instructor

New York College

Developed and taught english language MBA courses in the college’s IUKB (Institut Universitaire Kurt Bösch) & University of Greenwich programs. Courses taught: International Marketing, Marketing Research, Brand Strategy, Luxury New Product Development, Luxury Brand Management. Supervised two MBA student dissertations

The International Baccalaureate DP at Ionios School

Topics covered: Marketing, Strategy, Finance, Accounting, Human Resources. Supervised Internal Assessment & Extended Essay for 18 students at high & standard level. 

International Baccalaureate Diploma Examiner for the Business Management course

International Baccalaureate Business Management Teacher

Volt agency

Branding and Communication for SMEs & Startups. Client engagements in Greece and abroad: Athens Fringe Festival, White Planning, Catalyx.

Brand Strategy Consultant, Co-founder

Altervision

Reporting to the firm’s Managing Director, key responsibilities focused on research planning, analysis and reporting for brand strategy development projects, client service, project management and internal coordination with Design team for corporate identity and communication materials. Managed and mentored junior team member. Clients included the Ministry of Health, Nutriart, Coca-Cola 3E, and Resoul.

Senior Brand Strategy Consultant

PepsiCo International

Managed 5 of the company’s 6 snacks brands, including the global brand Cheetos, representing 45% of the company’s annual volume. Led a team of three: 1 Brand Manager, 2 Assistant Brand Managers.

Group Brand Manager

ACNielsen/Bases

Guided Reckitt Benckiser’s new product launch decisions in the lavatory care category, by applying expertise in forecasting and product development, and by using quantitative insights to optimize the product mix. Managed projects in totality, successfully coordinating timeline and work process of internal support departments.

Senior Research Analyst

L'Oreal Professionnel

Summer Marketing Intern

Interbrand

Brand Consultant in the Strategy & Research team, responsible for planning and implementing studies during the Discovery phase of projects. Duties included setting up the research methodology, coordinating with research facilities, conducting qualitative research (focus group moderation), developing screeners and questionnaires, analyzing results and presenting recommendations.

Brand Strategy & Research

Assistant Professor in Branding & Well-being

Sofia Kousi is an Assistant Professor at Nova SBE, where she teaches Brand Management, and Evidence-based Practices for Wellbeing. Her research interests lie in branding and consumer wellbeing, focusing on the relationship between various types of consumption and happiness. Prior to joining Nova SBE she was a category brand manager at Pepsico, as well as a brand strategist and researcher at Interbrand and ACNielsen, working with global clients like Kodak Professional, ING, Reckitt Benckiser, Prozac, Jameson, Petrobras, and more.

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