Resonate Marketing

Resonate Marketing is a consultancy dedicated to making big brand marketing strategies accessible to small businesses through the innovative use of AI technology. 

Resonate Marketing focuses on crafting bespoke marketing strategies that tell compelling brand stories, ensuring every customer interaction is meaningful and resonates deeply with their target audiences to drive sustainable growth.

Founder | Director

Allianz Australia

Led the formulation and execution of the Consumer division's strategy to achieve our ambition. Identified strategic growth opportunities, conducted risk assessments, and drove initiatives from exploration to implementation. Led the strategic roadmap to deliver customer initiatives that fortified our Customer Value Proposition and deliver outstanding customer experiences.

Led the enterprise transformation of complaints to uplift the customer experience to deliver on our customer value proposition. Leading a highly complex program with 8 streams from across the enterprise.

Head of Consumer Strategy & Program Execution

Led the Strategy Execution team to bring our divisional strategy to life. Prioritised strategic initiatives, collaborated with distribution, marketing, and digital functions, and drove key work streams to maximise commercial opportunities. Ensured strategic plans aligned with our vision and delivered exceptional customer value.

Senior Manager Strategy Execution

Designed and managed the framework for delivering our strategic portfolio of initiatives. Provided advisory to the Consumer Leadership team on strategic alignment, prioritisation, and project delivery. Developed reports for the Divisional Leadership Team, Executive Board Committees, and the Board.

Manager Portfolio Governance - Customer Strategy, Insights & Program Execution

Led the Motor Claims function, managing a team of over 100 people nationally. Ensured the delivery of exceptional claims outcomes, designed and implemented the Motor Claims Services strategy, and improved team engagement and service performance.

National Manager Motor Claims

Identified, designed, and implemented solutions to enhance claims operations. Achieved significant improvements in efficiency and customer satisfaction through innovative digital solutions and process redesigns.

National Manager Contents Settlements

Developed and implemented the digital sales strategy to grow online sales across 60+ financial institution partners. Led the close collaboration and partnership with NAB to grow their online insurance sales leading to 5 record months of sales. Led digital marketing activities, campaign development, performance reporting & analytics and continuous improvement initiatives to maximise online performance.

Manager Digital Sales & Marketing

Allianz

Designed and executed strategies to increase insurance revenue for financial institution partners. Led digital strategy initiatives that significantly improved online sales and customer experience.

Financial Institutions Account Manager

Shell Oil Company

Business Development Manager - Shell Fleetcard

Led the launch of New Zealand's first fuel docket loyalty program, managing project plans and developing competitor response models. Successfully executed the launch and achieved a significant milestone within the market landscape.

Project Manager

Graduate Territory Manager

At Resonate Marketing, I specialise in creating bespoke marketing strategies for healthcare businesses. My passion lies in connecting with customers to drive growth and amplify brands. I partner with healthcare practices to handle their marketing needs, giving them the freedom to focus on their core services. 

Join me on this journey to amplify your brand, resonate with your customers, and achieve sustainable growth.

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