Solange A. Jacobs, EMBA's Linkedin Analytics

I am a seasoned marketing leader with more than 20 years of experience driving business growth and transformation for startups and medium-sized companies in multiple industries. My core competencies include marketing strategy and execution, product marketing, demand generation, and brand and events management. Most recently, I was the Chief Marketing Officer at Arena Analytics, an AI and predictive analytics company delivering a SaaS-based HR tech solution for hospitals and health systems. There, I built the marketing team from scratch, led all marketing functions and operations, and established the go-to-market strategy for the company. I also drove brand awareness among our target audiences and built a $9 million sales pipeline in a matter of months leveraging my expertise in account-based marketing (ABM). Before that, I was the Vice President of Marketing at FMG Suite, where I managed a 9-member marketing team across multiple brands in the financial services and insurance verticals. I grew revenue from $15M to $40M, exceeded lead goals by 159% in the first year, and developed a new product marketing framework. I also navigated the marketing and creative teams through the global pandemic, while continuing to drive a successful demand gen program backed by a cohesive content marketing and thought leadership strategy. Throughout my career, I have worked in global teams and diverse roles, from product marketing, to event management, to channel and brand marketing. I have deep experience scaling marketing programs to support a portfolio of products, aligning brand and product with the right go-to-market strategy to positively impact ARR, CAC, and NPS. I have also launched innovative products and technologies, such as the world's first HEVC-based 4K adaptive streaming video technology at Rovi and NeuLion, and supported DivX through its IPO. I am passionate about telling stories and creating meaningful brand connections with customers and stakeholders. I have a BA in Communication and Media Studies from Stanford University and an Executive MBA from Quantic School of Business and Technology. I am always eager to learn new skills and explore new opportunities in the dynamic and evolving field of marketing.