Sonja Grasser, MBA's Linkedin Analytics

With a decade-long journey in Customer Retention and Lifecycle Marketing, Sonja is recognized as a strategic and data-driven marketing leader, owning a solid history of crafting and implementing highly targeted campaigns to enhance customer engagement. Sonja excels in reducing customer churn, prolonging subscription durations, and amplifying repeat purchase rates, ultimately elevating customer lifetime value. Her proficiency extends to managing program integrations and fostering effective communication across diverse stakeholders including teams, founders, CEOs, boards, vendors, and other key stakeholders. Sonja is experienced in cultivating and nurturing brand identities. Her strategic approach extends to encompassing a holistic development of brand equity and resonance across the customer journey. Driven by a passion for cross-collaboration and for fostering shared success, Sonja thrives as a visionary thinker adept at translating overarching objectives into actionable steps. She is known for her leadership skills and for developing and mentoring talent to success. - Customer Retention Strategy - Lifecycle Marketing - Data Analysis and Interpretation - Program Integration Management - Stakeholder Engagement and Communication - Strategic Planning and Execution - Cross-Functional Team Collaboration - Project Management and Execution - Strategic Brand Building - Content Creation and SEO - Vendor Relationship Management - Team Building and Mentoring