sonjazalar.com

• Leading all stages of design, from research and ideation to revisions, production and product release, offering state-of-the-art solutions
• Helping businesses in creating and refining their brand voice by designing unique, visually appealing identities that align with their values and market positioning
• Producing and managing WordPress websites for both B2B and B2C clients, including e-commerce functionality, using human-centred design principles
• Effectively coordinating multiple projects simultaneously, from start to finish, with tight deadlines, while maintaining high-quality standards
• Staying up-to-date with the latest design trends and techniques to bring fresh and innovative ideas to projects

Creative Director / Designer

Sonja Zalar

• Passionately using art as a means of exploring and representing the intangible aspects of the human experience
• Conceptualised, designed and created original artwork for projects in a variety of media including digital painting, animation, photography and AI compositing
• Exhibited work in Croatia, New Zealand, and the Metaverse
• Skilled in painting with pixels to bring digital visions to life

Multidisciplinary Artist

Orangepill

* Pitched & secured the 2nd place at the MoneyMotion Conference Startup Competition
* Collaborated closely with the team to ensure alignment with branding objectives & messaging strategies
Responsible for the development of the brand & design strategies for the company's products and services and the design of the visual identity and brand guidelines.

Head of Design

5th ELEMENT, digital design studio

• Utilised creative problem-solving skills to develop innovative solutions that achieved business goals while maintaining technical viability within budget constraints
• Managed a diverse range of projects through all stages of the project lifecycle, including concept development, scope and requirements gathering, planning, and execution
• Led and directed a team of industry experts (including copywriters, developers, photographers, and illustrators) to deliver successful campaigns, develop clients' products, and create comprehensive branding solutions
• Built and rebuilt websites using human-centred design principles, optimising information architecture, adding new features, and ensuring responsive design, for improved user experience

Creative Director / Designer / Founder

• Developed a comprehensive visual identity system for the brand, including logo, typography, colour palette, and imagery for print and digital media
• Created product packaging that aligned with the brand's visual identity
• Led the creative direction for the brand, ensuring all design elements were cohesive
and consistent
• Designed various brand materials, including marketing collateral, social media
graphics, website assets and the e-commerce platform

Creative Director / Brand Designer

• Led research, design, and implementation of UX, brand strategy, product management, and development across various brand and digital touchpoints
• Designed websites, visual identities, and brand collateral including graphics and UI elements for products, publications and social media
• Kept up-to-date with industry trends and technologies to ensure high-quality, current, and relevant work
• Managed multiple clients and projects simultaneously

Art Director / Product Designer / Brand Designer

• Developed plus delivered personalised lessons to meet the unique needs of each student, including for students with special needs
• Tutored students of all qualification levels & helped them achieve excellent results
• Assessed individual requirements and adapted teaching methods accordingly
• Planned and executed effective training sessions to ensure student success

Tutor (Private) In Mathematics & Computing

Karlovac Grammar School,

• Led the creation of environmental awareness campaign posters
• Taught students how to design with graphic design software (Adobe Creative Suite) to
effectively communicate ideas and concepts through visual media
• Facilitated interactive learning sessions and promoted effective communication among
students in the design process, resulting in successful project outcomes

Art Director / Consultant / Mentor

Karlovac City Library

• Led a series of Adobe Photoshop training sessions focused on photo processing and manipulation techniques as well as website design
• Managed creative Adobe Photoshop workshops for both individuals and groups
• Developed and implemented a structured training course for Adobe Photoshop, covering a range of topics and techniques

Adobe Photoshop Techniques Tutor

V.U.K. Advertising Agency

• Designed and developed advertising campaigns for clients in various industries, including retail, food, and non-profit organisations
• Collaborated with creative and account teams to conceptualise and execute multimedia projects, including vehicle graphics, billboards, and radio jingles
• Utilised Adobe Creative Suite, CorelDraw and other design software to create visually appealing and engaging designs
• Designed presentations to showcase to clients campaign ideas and strategies
• Worked closely with clients to ensure their needs and goals were met through the
creation of effective and impactful design solutions

Multimedia Designer

I am Sonja, Croatia-based independent brand strategist, creative director, artist & designer.

For the last 15 years I have been working with agencies, teams & independently. From researching,  strategizing & conceptualising new ideas to designing & developing brands, visual identities & websites. 

I am available for new projects worldwide.

Taplio

Sonja Zalar's Linkedin Analytics

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Sonja Zalar's Linkedin Analytics