Stealth Mode

Handling organizational growth through the exploration and implementation of innovative business models

Business Consultant

Fairatmos

Over the past 10 months at Fairatmos, I have played a pivotal role in spearheading key initiatives to drive organizational growth and sustainability.

Telemarketing Pilot for Carbon Offset:
Successfully established and led the Telemarketing Pilot program for carbon offset, contributing to increased outreach and engagement with potential clients.

IFCS Creation (Aug 2023):
Served as a key team member in the creation of the Innovative Financial Carbon Solutions (IFCS) project in August 2023, fostering innovation within the company.

OKRs, Targets, and Key Deliverables:
Developed and implemented robust Objectives and Key Results (OKRs), setting clear targets and key deliverables to align the team with the company's strategic goals.

Marketing Team Establishment:
Played a pivotal role in setting up the marketing team, fostering collaboration, and implementing effective strategies to enhance brand visibility and reach. Rebranding our services name and propositions, etc

Research and Engage with community
Create Engaging community management and activity at Cilacap

These accomplishments reflect a commitment to driving strategic initiatives, fostering innovation, and contributing to the overall success of Fairatmos.

AVP Marketing & Strategy

AgriAku

Leading AgriAku Growth team operation. 
Managing End to end planning and execution new projects. 
Managing both supply and demand team,
Creating Pilot new business model, iterate and finalize roll out plan for nation wide. 

Create module and Deliver all training material to all Team Pilot

AVP Operation 

Expanding Agriaku business from Sumatra, Java and Sulawesi in the 1st semester of 2022. 
handles more than 200+ Field team, developing strategy to ensure we achieve the given target from company. 

Established Verification team & telemarketing team during the first semester of 2022.

AVP of Sales and Mitra Engagement

Establish sales process, set up sales management, performance management, expanding to 5 provinces with 20 Cities in 4 months, set up territory management, etc

Head Of Sales & Mitra Engagament

IAIN Metro Lampung

Sharing Knowledge in Digital Economy sectors, Creating Digital Economy Module based on the curricullum that was set, creating fun class by utilizing many digital platform.

Parttime Lecturer

Mapan - PT Ruma

As Head of Community I'm responsible for company sales and community management. Starting from Planning the Activity, WOW, Energizer program for field, restructuring new team, people management, running pilots, managing budget for community team, work closely with all stakeholders in ensuring meeting the company goals.

Head of Community

•	Develop strategic planning on new product and new business process
•	Scaling up the networks with focusing on business profit
•	Overview and automate revenue by leveraging technology base
•	Build action plan to increase customer retention rate, reduce churn rate and performance management generally

Head of Central Planning

•	Lead commercial planning, deployment, and business execution
•	Lead overall sales ops drumbeat to deliver monthly goals handle over 150 Team in the region 
•	Organize, lead and develop Field team to ensure perfect execution
•	Propose business plan and tactical plan to increase business performance

Regional Sales Manager

•	Lead commercial planning, deployment, execution and tracking of Sales Operations priorities
•	Build, deploy & execute four scalable offline channels to generate network leads. And leverage 127 to generate scalable self-referral leads
•	Develop scalable tool to reduce churn rates
•	Continuously improve NWP to simplify & drive productivity
•	Strengthen Branch work process to continuously drive down control measures
•	Leverage Golden Branch to test and expand new business ideas
•	Lead overall Sales Ops drumbeat to deliver goals (Monthly STM/RTM/DTM/Branch Deployment, Weekly Sales Ops Meeting for HQ Planning, weekly reports)
•	Built KPI structure that will over-deliver the goal and spend as per budget
•	Manage yearly cost/spending as per projection & deliver cost saving project
•	Collaborate with HO Team & Field Team to make sure RACE framework executed with excellence
•	Organization work. Lead and develop skills of all SPM team to meet business expectation, regular bi weekly 1on1 with all SM team.
•	Getting insights from the best branch performance. Analyse and improve bad performance branches

Head of Sales Planning And Management

- Trade Marketing Promotion
- POSM Management
- Marketing activities plan
- Marketing Budget Management

Marketing Manager

•	Business Development & Improvement
•	Product Services Development 
o	Create project pipeline plan of new product 
o	Manage budget for marketing activities to improve new product distribution 
o	Create sales tools to improve sales team's capabilities in selling 
o	Build new communities plan & tools for sales team of new product
•	Marketing Management 
o	Training and Developing Sales team of RUMA's new service product 
o	Create Marketing Activities Plan 
o	Manage & Plan BTL activities

Product Development Manager

RUMA is a start up company also a place I grown & sharpened my skills & experience along with contributing my past experience for the company to grow up fast within 5 years.

As Zona Expansion Manager in charge on:
- Expanding RUMA business & branches for Banten region, Bandung & West java region.
- Training & development for RUMA's Transaction Based Products and Information Based Products. 
- Developing Territory Management
- Developing ODK system for sales efficiency
- Developing Score card for agent recruitment
- Developing & Improving Operation System
- Developing TOP system (Term of Payment)
- Sales Management
- Mapping Area

Zona Expansion Manager

Perfetti Van Melle

As  Area Sales Manager in charge on:
- Managing 2 Big Distributors
- Managing Area Managers, Supervisors, Salesman & Mobile Salesman
- Mapping area
- Product Distribution check
- Stock Management
- Marketing Management
- Training and Development Salesman
- KPI development & implementation
- Sales Analysis & Review

Area Sales Manager

PT. Mayora Indah Tbk

•	As Head of Area for South Jakarta region in charge on Managing 
Supervisors Event 
Salesman for products order 
Mobile Salesman (by Car)
•	Sales growth analysis & plan

As Head of Area for Bandung region in charge on Managing :
- Distributors & Mayora's distributor Company Niagatama Retailindo Rancaekek (2nd largest distributor)
- Sales Supervisors
- Salesman for products order
- Mobile Salesman (Beverages)
- Mobile Salesman (Foods)
- Team Leaders

Other Skills developed :
- Mapping area
- QC on Product Distribution
- Stock Management
- Marketing Management
- Training and Development Salesman
- Key Performance Index development & implementation
- Sales Review & Analysis

Head of Area

Management Trainee Program

PT. Graha layar Prima (Blitzmegaplex)

Develop early stage of Management & Customer Experience in below portofolio
1. End Customer Selling Activity
2. Time Management
3. Quality Check & Assurance:
- Auditorium 
- Advertisement
4. Customer Services Activity

Usher, Movie Crew

Experienced Sales and Marketing Management with a demonstrated history of working in the information technology and services industry. Skilled in Negotiation, Management, Trade Promotion Management, Trade Marketing, and Marketing Strategy. Strong operations professional with a Bachelor's degree focused on International Relations and Affairs from Universitas Katolik Parahyangan. 

Taplio

Sonny Ferra Firdaus's Linkedin Analytics

Sonny Ferra Firdaus

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Sonny Ferra Firdaus's Linkedin Analytics

Sonny Ferra Firdaus

Want to drive more opportunities from LinkedIn?

Sonny Ferra Firdaus's Linkedin Analytics