MC Joint

* Spearheading talent representation, music distribution, and digital campaigns, I negotiate contracts, build brands, and navigate crises in the dynamic entertainment landscape.
* As the Founder, I lead a two-member team, generating over One Million (INR) in the past year, securing liaising rights, and orchestrating the success of multiple musical albums, films & footprint services.
* With over a decade of experience, I lead a lean yet impactful team, fostering talent, orchestrating music distribution, and steering digital campaigns with a focus on excellence.
* Interact with artists, record labels, and content creators to understand their distribution needs, execute contracts and represent talent across platforms.
* Strategize and implement initiatives to build and maintain a positive online reputation.
* Handle crisis situations and controversies with diplomacy, protecting the reputation of represented talent.
* Mitigate negative publicity and address challenges promptly.
* Develop a comprehensive content strategy that aligns with brand messaging and resonates with the target audience.
* Analyze financial data related to digital campaigns and assess return on investment.
* Make data-driven decisions to optimize budget allocation for digital campaigns.
* Noteworthy works: NLC Bharat (Footprint), ViewHome Interiors (Branding), Arha Media (Footprint), Samkhyaa research consultants (Strategy)
* Navigate through needs of brands, businesses and public figures for Wikipedia and Google Knowledge Panel

Founder

PRAMANYA STRATEGY CONSULTING PRIVATE LIMITED

* Led campaign strategies for political clients, including launch events and digital campaigns
* Collaborated with SMEs to share and seek knowledge
* Created pitch decks and conducted R&D for prospective clients
* Worked with designers to create campaign communications
* Developed social media strategies and campaigns
* Supervised department's daily workflow, assigned project workloads, and monitored deadlines and budgets
* Assisted clients in resolving issues and created tailored marketing plans based on individual client requirements
* Directed brainstorming meetings and creative sessions
* Shaped brand standards and procedures to ensure all products were brand appropriate
* Developed exceptional copy that met clients' requirements

Creative Strategist / Campaigns & Account Manager

OTS Advertising

* Managed key accounts for various brands
* Scheduled meetings, cold calls, and follow-ups on feedback and delivery
* Overcame resistance and objections from clients
* Scheduled, budgeted, and executed digital marketing plans and ads
* Tracked, analyzed, and reported digital campaigns and metrics
* Brainstormed new and innovative growth strategies with team members
* Oversaw and managed all contests, giveaways, and other digital projects

Digital Marketing Manager

Asian Technology Solutions

* Built, planned, and implemented overall digital marketing strategy
* Managed and trained interns and team members
* Managed digital profiles for all internal brands
* Measured ROI and KPIs
* Planned, budgeted, and executed ads and ad accounts
* Tracked and measured SEO and Google Analytics metrics and provided reports
* Researched and forecasted future sales and performance trends
* Researched competitors and provided suggestions for improvement
* Evaluated emerging technologies and provided thought leadership for adoption where appropriate

Digital Content & Marketing Head

Hashvi & Rushvi Creamery

* Generated leads and integrated brand communications
* Converted inbound and outbound leads
* Facilitated end-to-end process
* Kept in touch with converted leads and updated them with brand information
* Ensured brand guidelines were met for each client
* Developed business models for faster expansion
* Built a following on digital presence
* Managed content across all platforms, including email and social media

Sales Marketing Consultant

The ThickShake Factory

* Generated leads and facilitated brand associations
* Converted inbound and outbound leads
* Facilitated end-to-end process
* Managed client relations
* Enforced branding guidelines
* Recorded and tracked all transactions
* Trained interns with the process and reviewed weekly
* Provided end-to-end support to all converted leads

Business Development Manager

Whacked Out ® Media Pte. Ltd.

Multiple assignments across teams;

-Pro-Active Planning of Content Inventory.
-Managing day-to-day operations of Social media team and Dynamics Team
-Taking care of hygeine of Social Media Platforms (In-house, Celebrities, Clients and others)
-Supervising and developing all In-house platforms.
-Maintaining healthy relation with all clients.
-Ensuring best practices for Clients in terms of optimizing and engaging audience.
-Co-ordinate between internal departments and ensure timely deliveries.
-Assisting in team restructuring & implementing best practices for Social Media Team.
-Suggesting/helping executives with right strategies.
-Assisting Manager with team management and tracking work of team members.
-Single point contact for all clients in terms of service deliveries.
-Team Evaluations & Appraisals, Feedback's.
-Dealing with multiple departments (IT, Editing, Programming, Social Media) to deliver or exceed Customer/Client expectations.
-Pitching movie producers/production houses for various deals
-Project manager for various movies
-Account manager for various movie production houses
-Account manager for various celebrities

Assistant Manager - Social Media Ops

-Identifying new sales leads.
-Pitching products and/or services.
-Maintaining fruitful relationships with existing customers.
-Preparing PowerPoint presentations and sales displays
-Developing quotes and proposals
-Developing sales goals for the team and ensuring they are met
-Training personnel and helping team members develop their skills
-Set up processes for teams on servicing clients
-Set up SOP's for internal teams and communications.

Business Development Executive

-Create deployment plans for In-house and client channels.
-Creating effective upload strategies for various YouTube channels.
-Regular channels health check ups and maintenance.
-Database Management for original content.
-Keep teams updated with knowledge.

YouTube Operations Analyst

-Digital platform management for various public figures and Internal brands.
-Creating effective strategies for clients.
-Designing campaigns on requirement.
-Analyzing and reviewing content for better performance.
-Delivering service and reports.

Social Media Analyst

Fastrack

Sales Executive

With over nine years of diverse experience in innovative marketing strategies, I thrive on delivering impactful campaigns that resonate with audiences. As an adaptable professional, I've honed skills in digital brand building, community growth management, and digital perception enhancement. My journey includes noteworthy achievements such as successful event planning, brand recall enhancements, and nurturing cross-functional collaboration. Looking forward to connecting with like-minded professionals and contributing to industry growth.

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