Ross Soodoosingh's Linkedin Analytics

Chief Marketing Officer with over 15 years of experience in Financial Services. Leading and inspiring global teams to deliver successful omnichannel marketing campaigns. I have directed and lead teams all over the world. Being raised in NYC has allowed me to have a strong understanding of other cultures. I have lived in the United States, Hong Kong and United Arab Emirates. Expertise in Search, Programmatic & Display Advertising, Web & Mobile Marketing, Email Marketing, Affiliate Marketing, Brand Marketing and Event Marketing. B2C marketing expertise with financial service companies and alternate investment firms such as FXCM (acquired by Jefferies), Masterworks and many other stock brokers, crypto exchanges. B2B financial service institutional facing marketing expertise with FXCM Pro, FXCM Prime, Fastmatch (acquired by Euronext), sFOX and crypto and forex liquidity providers and SAAS companies. The companies I have worked with have been featured in every major financial media publication from Forbes, Bloomberg, CNBC, Reuters, WSJ, Barrons, MarketWatch, Financial Times, AFR. Additionally together have innovated products, adoption and standards for financial services. FXCM - the first forex broker to go public on the NYSE, and to launch a CNBC TV show covering the currency markets. The platform and product was revolutionary (Desktop, Web and Mobile versions) and companies such as E*TRADE, Barclays, Deutsche Bank, MF Global, Citigroup, OptionsXpress utilized either the platform or the market access for their clients (B2B2C). DailyFX - one of the original news portals for forex and commodity news. Was a top 3 news site for forex news in the US and globally. Masterworks - the first platform to allow investment in pieces of art providing access to the masses instead of just the wealthy. Diamond Standard - created the first diamond commodity that utilized the ERC-20 blockchain to verify proof of value. sFOX - one of the first platforms to offer access to multiple crypto exchange liquidity from one platform providing for institutional standards such as Best Execution and Smart Order Routing. Innovation will take us into the future and provide more value for financial services. Disclaimer: Opinions expressed are solely my own and do not express the views or opinions of my employer.