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Sophia Agustina's Linkedin Analytics

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Sophia Agustina

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Sophia Agustina is a Global Marketing Leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She currently leads global brand-to-demand-to-ABM strategy at IBM - working with cross-functional and solution teams to deliver campaigns and experiences that exceed industry benchmarks by 5X. Sophia is also a recognized industry speaker, board member, and thought leader who shares her expertise and insights on personalization, demand generation, and customer relationship management. She recently spoke at Forrester, Association of National Advertisers, LinkedIn, Adweek, eMarketer and various B2B and B2C technology and customer conferences. She is the co-creator of the innovative 9 Cs framework that focuses on customer value and business outcomes. Previous to IBM, Sophia led account-based, field and industry marketing at Nuance Communications, Veracode and CA Technologies, and pioneered multi-touch, multi-channel marketing programs at Iron Mountain and Lycos. Sophia lives in Boston, MA and enjoys exploring new places and trying new restaurants and cuisines. Check out her instagram @ sophiesofoodie!

Check out Sophia Agustina's verified LinkedIn stats (last 30 days)

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