Zeno London

-Director in the brand practice, leading the agency’s Campari Group portfolio – Aperol, Campari and Crodino.
-Created and implemented a new “conversation first” strategy, in line with the changing media landscape
-Delivered a trend led, digital first campaign targeting a younger audience and exceeded social KPIs by 48%
-Responsible for defining a new approach to earned media for the London Office, working in close consult with the US to ensure synergy
-Play a key role in new business pitches

Director

Freelance PR Director

Grayling

Golin

- Ran the agency’s Unilever portfolio, including Magnum ice cream and TRESemmé, delivering multi-channel campaigns (in the UK and globally), that built equity in music and fashion. 
-Led and delivered Magnum's annual Cannes Film Festival activations, procuring high-profile talent and working across disciplines to deliver truly integrated, multi-channel campaigns with purpose at the heart. 
-Created and recommended global influencer strategies and provided counsel to senior stakeholders advising on multi-market comms for challenging crisis issues. 
-Drove creative story-telling opportunities and quickly pivoted plans during the pandemic to remain relevant to consumers. 
-Played a key role in the senior leadership team, planning resource, forecasting, and ensuring financial targets were met.

Executive Director

-Planned and delivered the agency’s first NYFW campaign for TRESemmé
-Played a key role in diversifying hero talent selection for Magnum’s annual flagship campaign

Director, VP

Seven Dials PR

-Head of entertainment team.
-Responsible for the agency's highest fee paying client.
-Led strategic, creative planning and overseeing delivery on six accounts including the agency's biggest client, Global, the media & entertainment group home to the UK's biggest commercial radio brands.
-Altered perception of the media partnership for Capital’s Summertime and Jingle Bell Balls, moving from traditional print to a digital/influencer partnership 
-Led the publicity for Capital’s Summertime and Jingle Bell Balls planning media strategy, managing red carpet and overseeing team of 20 

-Reported directly to the MD and agency director
-Responsible for growing current clients 
-Strategic account planning and delivery 
-Integrated campaign planning
-Managed staff ratios 
-Senior level client contact across all accounts 
-Present quarterly agency development plans
-New business development

Associate Director

Senior Account Director

Account Director

Senior Account Manager

Account manager working on Global Radio, Fortnum & Mason and Outdoor Plus

Account Manager

House PR

Managed five accounts including, Taste of Christmas food and drink festival, restaurant booking app, toptable, Empire Cinemas, Freeze Festival and Peugeot.

Freelance Account Manager

Beige

Currently working across consumer lifestyle and technology brands including Virgin Active Health Clubs, Zumba Fitness, Pioneer.
Previously worked on Sony.

Responsible for building and maintaining media relations, managing junior team members' workloads, launch event planning and execution 

Compile PR Proposals, press materials, evaluation documents and oversee the completion of weekly and monthly client reports

Generate quality coverage using a targeted approach, ensuring communication of key brand messages. 
Media Liaison on numerous press trips. Recently pitched and secured a journalist from the Daily Mail to attend a Zumba Fitness Conference in LA and achieved a full page including communication of brand values and statistics.

Main point of contact for clients, advising international brand on communication strategy through sound media industry knowledge

Involved in new business initiatives including the Pioneer pitch, which we won

Junior Account Manager

Senior Account Executive

Account Executive

Junior Account Executive

Debenhams

Worked as part of a team to manage press office;
Displayed initiative, suggesting products relative to a publication’s target audience
Developed problem solving skills, locating out of stock garments for urgent shoots

Press Office Intern

Tesco PLC

Gained key insight into different departments shadowing buyers, trade planning and PR team and attending meetings with suppliers
Demonstrated creativity, contributing to brainstorms 
Drew upon my IT skills to compile and present customer research updates via PowerPoint

Intern

Jori White PR

Assisted the team on the launch of Aqua, London compiling detailed and targeted media lists
Attended meetings with key food critics and luxury lifestyle titles at Sushinho, London to facilitate reviews
Researched and compiled competitor analysis for key clients

A senior PR & comms leader with 13 years' experience creating strategic earned first omnichannel campaigns for some of the biggest entertainment and lifestyle brands including; Aperol, CAMPARI, Magnum Ice Cream, Capital FM, Radio X, Just Eat and Pioneer DJ. 

I have delivered campaigns, that connect brands with relevant culture through creative storytelling, partnerships, events, talent and brand purpose.

An entrepreneurial mindset and a passion for pop culture, I'm always looking for new innovative ways to engage audiences with brands.  

I also have expertise in global comms, crisis and issues and reputation management.

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