Reed & Associates, CPAs

Review and interpret inspection documentation.
Understand business license filings and other legal documentation as it pertains to business ownership.
Navigate local government databases in order to collect necessary documentation. 
Apply web search strategies to identify and confirm ownership in instances where inspection documentation is not provided.
Utilize legal documentation to write and support recommendations issued to the Food & Drug Administration.

Investigative Analyst

REBORN Social

● Provide social media services to small businesses including campaign/account management and content creation (both contracted and per-project)
● Create and edit photo, video, and graphic design content for clients
● Conduct consultations to understand the client, assess their needs, and make personalized recommendations
● Develop a marketing plan, strategy, and written contract for each client prior to beginning work
● Uphold the values of brand authenticity and brand identity in all of my work

Social Media Manager and Consultant 

Chadwell Supply

● Manage Chadwell Supply corporate social accounts, representing 19 branches nationwide.
● Collaborate with the graphic design team to communicate content needs and allow time for production. 
● Utilize knowledge of social platforms and algorithms to develop organic and paid social media strategy
● Write copy for all approved social media content and publish across Instagram, Facebook, LinkedIn, Twitter, and Google Business. 
● Advocate for changes that I feel are essential to the growth and development of the company’s online presence.  
● Track metrics across all platforms and organize data to report to VP Marketing and CMO. 
●  Notable Achievement:  Increased audience (followers) by over 250% and average monthly engagement 200% in 9 months.

Social Media Marketing Specialist

Brick Media

● Created and edited photo, video, and graphic design content for the agency and clients assigned to me. 
● Managed Instagram, Facebook and LinkedIn for clients in various industries, ranging from food and beverage to healthcare staffing. 
● Communicated daily with a Client Success Manager to develop strategy and ensure that clients were well-informed and satisfied. 
● Conducted industry research and published educational marketing blogs on behalf of the agency.
● Collaborated with team members through Slack and Monday to receive feedback and generate ideas for future content.

● Notable Achievement: Created video content that drove over 12,000,000 organic views and over 100,000 organic engagements in 3 months for a client with an audience of ~2,800 followers.

Social Media Coordinator

● Created interactive content for Instagram and Facebook stories to increase engagement. 
● Created content aligned with the mission and visions of the client or agency to maintain brand authenticity.
● Published educational marketing blogs on behalf of the agency.
● Collaborated with team members to receive feedback on and generate ideas for content.

Marketing Intern

University of Tampa

In this role, I assisted students at the University of Tampa and their families.  
- Learn and understand financial aid processes and terms in order to assist students and families with inquiries.
- Maintain confidentiality by ensuring that necessary forms are completed before communicating about account information (FERPA).
- Answer phone calls and emails, and connect students and families to the appropriate counselors or campus offices.  
- Be a positive representation of what the University of Tampa offers to students and families by emotionally connecting to the student/parent/guardian when necessary and making their experience with our office a positive one.

Financial Aid Student Assistant

Sigma Delta Tau

Term held during COVID-19 pandemic, which required additional precautions and strict guidelines. 
- Updated contact information for our partnered organizations to ensure smooth communication 
- Organized a COVID-friendly, virtual fundraiser for Prevent Child Abuse America through CrowdChange
-  Helped to prepare sisters for their nationals exam.
- Upheld chapter bylaws and acted in accordance with Fraternity and Sorority Life at UTampa.
- Worked amongst the executive board to collaborate on decisions and ideas for the chapter
- Created new and updated resources for the next VP of Philanthropy to ensure a smooth transition into the next term

Vice President of Philanthropy

MONAT Global

Ranked in the Top 3% of all active distributors (~200,000)

Direct Sales Representative

I have an undeniable passion for building genuine relationships between brands and their audience through digital marketing.  My mission is to make quality marketing more accessible to small businesses, as to support their growth and contribute to their success. 

Aiming to leverage a proven knowledge of social media management, relationship management, brand management, digital strategy and content creation to successfully fill digital marketing positions.

I am currently working full-time as an Investigative Analyst with Reed & Associates, CPAs and part-time as a Freelance Social Media Manager and Consultant.

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