Sophia Choi's Linkedin Analytics

"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have." - Steve Jobs I'm a driven and ambitious strategist & value engineer with over 14 years of diverse industry experience in film, broadcast television, digital advertising, retail, eCommerce, online education, tech software and services. With an instinctive ability to connect dots across the customer journey, I enjoy crafting integrated marketing programs that place people and experiences at the centre. Some might call me "customer-obsessed" but I prefer to call it being authentically human. I thrive in teams focused on growth and innovation, partnering with forward-thinking organisations that exist to create products and services impacting society every day. I'm outgoing, dedicated and open-minded - you'll find me constantly exploring how to do things better, testing, iterating and learning. I'm all about breaking down silos and opening up collaborations between cross-functional teams so everyone feels safe and heard. ✌️ Areas of expertise: Demand generation, brand marketing, community, campaign management, strategic partnerships, marketing analytics, marketing operations, influencer marketing, field/event marketing