EMARKETER

– Spearhead digital marketing initiatives, leading both paid and organic campaigns across multiple platforms, resulting in significant increases in brand visibility and MQL generation
– Strategically plan and execute social media campaigns across LinkedIn, X, Facebook, Instagram, and TikTok, engaging a 900k+ audience, driving lead generation, and optimizing through automation
– Oversee our paid media agency relationship, managing creative requests, campaign and budget approvals, proposing tests, resolving integration issues between internal and external teams
– Leverage marketing and data analytics tools (Google Analytics, Marketo, Salesforce) to derive actionable insights, driving performance improvements and optimizing digital marketing campaigns 
– Lead marketing efforts for marketing events and webinars, collaborating closely with Sales, Content, Design, and Studio teams, resulting in 25,000+ virtual attendees

Manager, Growth Marketing

- Execute growth marketing programs to increase sales pipeline, client retention and newsletter subscriber acquisition
- Build and launch email campaigns including segmentation, AB testing and optimization
- Create automated email flows for lead nurture
- Analyze campaign performance highlighting key takeaways and recommendations
- Oversee project management of virtual marketing event promotions and collaborate with Sales, Content and Studio teams

Digital Marketing Manager, Growth Enablement

- Implemented targeted lifecycle marketing strategies to drive subscriptions to B2B enterprise product and free newsletters
- Optimized segmentation, flows, and implementation of best practices for email marketing
- Managed paid social advertisements, including integrations to internal database, and website popups to capture leads and re-engage consumers
- Reported regularly on source attribution for newsletter subscriptions

Marketing Manager, Subscriptions

Worldwide Business Research (WBR)

– Owned the marketing lifecycle for a growing portfolio of large-scale B2B conferences, driving consistent year-over-year attendance growth of up to 20%
– Managed a team of 3 marketing assistants, overseeing key responsibilities such as sourcing and fulfilling media partnerships, securing materials for paid and organic campaigns, and pulling and tracking performance metrics
– Collaborated cross-functionally with Production, Sales, Design, and Web teams to ensure cohesive event promotion and aligned messaging across owned and earned media channels
– Presented insights and optimizations at weekly leadership meetings to align on KPI goals and refine company-wide best practices

B2B Events Marketing Manager

Cornell University

– Worked at the circulation desk providing assistance to patrons and helped maintain the collection and smooth operation of the library 
– Checked out, renewed, and checked in materials from Music and other libraries
– Explained and enforced circulation policies 
– Processed inter-library (ILL, Borrow Direct) and library-to-library requests

Circulation Desk Student Worker

- Conducted educational tours for students and visitors detailing gorge history, use, and safety regulations
- Maintained hiking trails and asserted authority when confronted with visitors not complying with gorge rules
- Served as an ambassador to the University and the greater Ithaca community

Gorge Steward

CloudMom LLC

- Authored 350+ pieces of original content for the blog site, to be promoted through social media
- Optimized search engine marketing by utilizing Google Keyword Planner for all videos and copywriting, resulting in an average of 250k impressions
- Partnered with retailers via Amazon for sponsored product demos and reviews
- Grew Facebook followership from 10k to 150k+ over 3 years

Digital Content Manager

Cornell University Student Disabilities Services

– Authored articles on federal jobs for students with disabilities, published in the Spring 2013 newsletter
– Assisted with clerical work and confidential patient information 
– Logged inquiries regarding housing, parking and transportation for students with disabilities

Administrative Assistant

Results-driven Growth Marketing Manager with 10+ years of B2B marketing experience, specializing in digital campaigns, social media strategy, and demand generation. A strategic thinker and cross-functional collaborator, I thrive on leveraging data-driven insights to fuel business growth. Proven track record of executing high-impact campaigns that drive brand visibility, lead generation, and audience engagement at scale.

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