Operative

Operative is a leading software company in the media industry, serving 300+ media companies as clients with over $40 billion in revenue processed and 25,000+ worldwide users. Our mission is to accelerate revenue growth for the biggest and most successful media companies by providing them with an open, data-driven, and highly configurable architecture.

Responsibilities include:
- Establish and maintain strong relationships between Operative and client management/staff to ensure continuity and high client satisfaction levels.
- Build strong personal trust and rapport with key client individuals through regular on-site meetings.
- Serve as primary post-sales liaison between clients and internal departments at Operative.
- Manage a portfolio of accounts to achieve booking, revenue, and renewal targets.
- Support various aspects of the sales cycle, including RFPs, presentations, and more.
- Develop expertise in how Operative has successfully solved unique business challenges for your clients.
- Develop and execute strategic account plans to drive revenue growth and maximize client satisfaction.
- Identify and drive up-sell and cross-sell opportunities within your customer base.
- Conduct regular meetings with customers to ensure satisfaction, adoption, and success with Operative’s portfolio of products and solutions.
- Maintain strategic account plans and sales activity tracking in salesforce.com.
- Cultivate satisfied customers through your interactions and consultations, generating recommendations for Operative among other businesses.

Account Manager

LinkedIn

- Develop and implement my client's APAC wide marketing growth strategies on LinkedIn across all business groups through strategic consulting and implementation of Joint Business Agreements, upsell of always-on programs and uncovering and closing new opportunities. 

- Collaborate closely with internal activation teams and external partner agencies to ensure seamless and accurate set up, implementation, activation, delivery, performance, reporting, optimisations and measurement of all campaigns conducted by my account in APAC. Escalate any blockers to senior stakeholders when relevant to ensure full delivery and above benchmark performance.

- Ensure global alignment with equivalents in North America and Europe to provide unified strategic recommendations and insights, as well as leverage existing successful global & regional digital marketing and paid media strategies and localise for key markets. 

- Closely collaborate with Cross Functional resources to manage projects across Data Analytics, Measurement, Product Marketing, Content Specialists, and channel experts to offer valuable, data-driven support to our clients and enable them to make the most of LinkedIn to reach their goals. Deliverables include custom insights analysis, measurement platform integrations programs, content workshops, product roadmaps and more. 

-Forecast accurately and continuously build, grow and close a healthy pipeline of opportunities across all business groups. Report wins and challenges to leadership in due course with a problem solving and growth mindset, as well as project manage solution implementations in a timely manner. Address all my client’s requests and concerns while prioritising the opportunities yielding the highest impact for LinkedIn.

- Continuously educate myself, my team and clients on the latest industry trends to be seen as an industry expert by my clients, and the go-to contact to help them make informed business and marketing decisions.

Global Client Executive for Global Strategic Accounts | Marketing Solutions

A stubborn storyteller, I love to write opinion pieces about lifestyle, experiences, health, travel and literature. My work has been featured in Mamamia, Pedestrian and We Are Explorers. Check out my portfolio on my website and hit me up with briefs!

www.sophieherinckx.com

Freelance Content Writer

Near

The Near Platform has the world's largest data set of people's behaviour in the real-world, and specialises in location-powered audiences that fuel digital campaigns using both historical and real time data, as well as footfall reporting solutions and insights. Our platform Allspark contains over 700,000 pre-loaded AU places and reaches 17 million Australians, and provides instant estimates on potential reach.

My role includes:

- Develop and implement new commercial strategies and partnerships in ANZ to grow Near’s revenue.

- Manage and grow relationships with senior leads across the board, whether it be media agencies (Top 5 and Independents), trading desks, direct brands, or networks. 

- Educate the wider market on Near’s broad capabilities, and strategically outline the best solution to answer a specific customer’s need.

- Monitor the revenue and activity performance of our existing partners and resellers to ensure consistent growth.

- Collaborate with and coordinate diverse internal teams (marketing, data, operations) to bring a range of projects to completion.

- Be the voice and face of Near in ANZ and expand awareness by an active presence in industry events.

Commercial Director

InMobi

Responsible for driving revenue through the monetisation of InMobi's global mobile advertising network. In Sydney, my agency patch includes Wavemaker, Mediacom, OMD, PHD, Hearts & Science, Blue449, The M Agency and 4 independent agencies. I am also responsible for the entire Queensland market (all agencies).

- Contribute to the development and execution of overall ANZ sales plan and strategy, partnering effectively with Delivery and other cross-functional teams internally (Product, Ad Tech Engineering, Business Operations)
- Develop and grow repeat business from existing advertising partners and agencies
- Facilitate the development of strong commercial and personal relationships between the agencies and InMobi at all levels of the business
- Act as the overall evangelist for InMobi and mobile advertising across the advertising, agency and digital community in ANZ
- Coach & inspire my account manager to deliver excellent post sale services (ad trafficking, reporting, optimisations, troubleshooting and overall quality client communications)

Sales Manager (Direct and Programmatic)

Nine Digital

Nine Entertainment Co. (NEC) is a leading media and entertainment group focussed on the delivery of premium content to all Australians.  NEC delivers its content in multiple ways through free-to-air TV broadcasting, Subscription Video-On-Demand, digital channels and online. Our assets include the Nine Network, Mi9, a 50% interest in Stan as well as interests in Sky News Australia , Pedestrian TV and ASX-listed financial services company, Yellow Brick Road.

I am responsible for driving Audience Targeting & Performance revenue through buy-side & sell-side programmatic channels against individual, team and region sales targets for the OMG and Bohemia Group.

Responsibilities:
- Achievement of own, team and region monthly quarterly and annual sales targets through customer focused selling principles

-Build and strengthen Mi9 relationships in market with key agencies, trading desks and clients
Build effective relationships with internal stakeholders to deliver market leading solutions for customers

-Act as an ambassador internally and in market for Mi9’s audience targeting, performance & programmatic solutions including training of team members as required

-Collaborate with Brand Sales colleagues to represent NEC in market, respond to briefs and proactively drive business

-Effectively balance campaign delivery and achieving client campaign KPIs with longer term prospecting and growth

-Make commercially sound pricing and yield decisions that deliver profitable outcomes for NEC

-Deliver accurate forecasting and business plans to meet and exceed targets

-Provide timely communication of market intelligence including opportunities for new revenue streams

Audience & Programmatic Sales Executive (OMG and Bohemia)

Mi9 is one of Australia’s leading digital media companies with the potential to reach up to 67%* of the population each month. A member of the Nine Entertainment Co family, Mi9 is an expansion of the ninemsn business including a range of products and brands across; online publishing, data strategies, consumer insights, digital design and advertising technologies. Our purpose is “to create the future of media” and imagination + intelligence underpins everything we do.

Reaching 12.2 million Australians each month, Mi9 includes premium content sites like ninemsn, Nine News, Wide World of Sports and TheFIX – and is the digital home of the Nine Network with 9Jumpin.

My role includes:
•	Organising and coordinating clients’ digital campaigns within the Mi9 Network and Microsoft platforms (Outlook, Skype, Windows 8, Xbox) 
•	Being the customer contact for day-to-day business interaction, addressing customer concerns and resolving issues.
•	Providing the Sales Executive  with regular, accurate updates on all account statuses, opportunities, issues and campaigns.
•	Generate and manage Insertion Orders (client contracts) 
•	Generating, analysing and delivering mid/end campaign delivery reports (impressions, acquisitions, clicks, etc)
•	Supporting the Sales Executive by collating research, building sales collateral and working on both reactive briefs and proactive pitches.
•	Strengthening Mi9 Media relationships in market through exceptional customer service and in market exposure with clients as well as media and advertising agencies 
•	Managing internal communication with the Sales and Campaign Operations teams to ensure all the necessary steps of a successful campaign are met, from drafting the proposal to setting the campaign live.
•	Monitoring contract delivery and reporting progress against client objectives, keeping the clients and Senior Sales Executive informed of the status.

Digital Account Executive

Qualitem

Qualitem is a global software development company based in Australia, specializing in CMS solutions. We provide a flexible, fit for purpose and easy to use solution for businesses of all sizes, using the SharePoint® content management platform.

Qualitem Web Publisher allows you to manage content from one easy to use interface, and has been designed to work seamlessly within SharePoint Foundation, to deliver an instantly familiar system; supporting the web content publishing process for all levels of expertise within your organization. 

Qualitem's CMS key features:
- Content Publisher
- Approval Workflow
- Site Navigation
- Content Roll Up
- Feed Manager
- Notifications
- Related Items

As the marketing coordinator, my roles include, but are not limited to:

• General marketing: I imagine and submit ideas, then implement (create, design, deliver) the retained campaign ideas to improve our brand visibility and generate new leads. 

•Trade marketing: I provide the needed marketing collateral such as brochures, business cards, banners and promo items.

•Social media marketing: I manage the company’s and the managers’ social media accounts (twitter, Facebook and Linkedin) by researching or providing relevant content to our industry and business, using the hootsuite platform.

•Website management: I manage Qualitem's website by researching, writing and posting relevant content regularly.

•Event management: I organize Qualitem's  events and conferences (we attended a dozen SharePoint conferences internationally in 2014)

Marketing Coordinator

Connected Systems

Connected Systems is an IT consultancy company based in Perth, that specializes in advisory, integration, SharePoint and application development. As the marketing coordinator, my roles include, but are not limited to:

 • General marketing: I imagine and submit ideas, then implement (create, design, deliver)  the retained campaign ideas to improve our brand visibility and generate new leads. 

 •Trade marketing: I provide the needed marketing collateral such as brochures, business cards, banners and promo items.

•Social media marketing: I manage the company’s and the managers’ social media accounts (twitter, Facebook and Linkedin) by researching or providing relevant content to our industry and business, using the hootsuite platform.

•Website management: I manage Connected Systems’ website by researching, writing and posting relevant content regularly.

•PR & Communication: I conduct case studies of Connected Systems’ success stories by interviewing clients, copywriting, printing and posting the case studies.

•Event management: I organize Connected Systems’ and partners’ events (venue booking, guest list,…)

•HR & Office support: I assist in diverse HR & office support roles, such as reception & team management.

Marketing and Sponsorship Consulting Australia

Marketing and Sponsorship Consulting Australia.
Your chance to enhance your business by using significant marketing and management experience of Managing Director Peter Taliangis.
Peter's extensive experience includes:
-Sports Marketing
-Capital Fundraising
-Sponsorship
-Budget Marketing and Advertising
-Public Relations
-Internet Website Development
-Utilisation of LinkedIn, Twitter, Plaxo, Facebook (social Networking Generally) for business growth, employment opportunities and brand development

Peter is an innovative marketing that specialises in getting clients results. Peter has a unique understanding of practical - real life marketing with a wide spectrum of resources and experience. Peter can provide excellence and superior results.

Peter is available for short term and long term consulting.

Work Experience

Via Appia Networking WA

Via Appia Networking WA can plan and execute every aspect of your next event, including venue hire, catering, beverages, entertainment, attendee booking and registration services all whilst maintaining the unique, fresh and dynamic flavour of their events. 

Being one of the key hubs for networking in Western Australia, Via Appia Networking WA can utilise their skills to ensure a good turn out and good return on any event they organise. 

Here at Networking WA we have a long-standing track record of over 300 successful events. 

We have provided Association Management and Event Management services for all kinds of clients, from Professional Associations, Membership Organisations, Charities, Political Parties and Corporates. 

Our case studies section gives you an insight into the kinds of events we have planned, managed and help promote for clients including The CEO Institute and The Australian Property Institute. 

Networking WA also run events in their own right. For information on upcoming events, please head to our events website http://www.networkingwa.com.au 

Why get in touch… 

• Buying Power: We run a large number of events each year, we pass on our preferred rates to our clients 
• Experienced Team: In-house capabilities for events, marketing, graphic design, sponsorship & more 
• Unique Ideas: We work to create memorable event themes and concepts

Specialties
Networking, corporate events, event marketing, events perth, networking events, Event Management, Social Media Marketing, Graphic Design, Professional Conference Organiser, Corporate Event Management, Event Marketing, Sponsorship

Intern in Marketing

In Adland since 2014, I started my media career at Nine Digital and made my way to LinkedIn where I am in charge of one of our Global Accounts' advertising success. I am passionate about content and branding, love a 2km swim at lunch time and am perpetually bossed around by my cat.

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