Virgin Atlantic

Global Lead Identity, Creative & Design

Alcon

Driving growth by creating seamless brand experiences and participative behaviour-change programs for our Vision Care and Surgical franchises.
Created all global marketing processes, tools and ways of working. Wrote and delivered Alcon University capability curriculum to over 400 marketers and senior leaders.
Wrote and trained brand foundation tools for all consumer and surgical brands: segmentation, architecture, brand positioning and identity guidelines.
Led Global Marketing team to deliver powerful launch campaigns for new innovation including oversight for $100M media spend.
Won Campaign - Best International Media Strategy 2022 for PRECISION1 launch plan
Gained market leadership in US Allergy eyedrops in under 6 weeks following PATADAY OTC switch launch.
Launched SYSTANE COMPLETE eye drops, SYSTANE ILUX dry eye treatment device, PRECISION1  and TOTAL30 contact lens brands globally, growing Alcon's business 2X category

Global VP Brands & Commercial Programs (BTC, B2B, B2B2C- Healthcare, Med Device, Pharma) 

Kimberly-Clark Professional

Global Brand and Marketing oversight for $7B B2B professional business, reigniting growth across multiple brands and categories in health, hygiene and scientific categories.

Global Director of Brands and Commercial Planning (B2B)

Kimberly-Clark

Marketing Director for $256M KLEENEX brand for Europe, Middle East and Africa Region. Responsible for portfolio and product management, innovation, advertising and commercial delivery,  
Relaunched portfolio to drive growth and deliver cost savings of over $5M.

KLEENEX Marketing Director- Europe, Middle East and Africa   (FMCG )

P&L Leadership for ANDREX bath tissue - a top 5 grocery brand in UK and Eire. 
Grew brand by 2% after 3 years' decline. 
Lead CRM and created puppy points loyalty program.
Won Institute of Sales Promotion Grand Prix for Andrex Puppy promotion with over 1.3million redemptions.

UK Marketing Director - ANDREX toilet tissue

Relaunched Moist Toilet Tissue across Europe incorporating proposition and prime prospect redefinition,  product improvement, packaging redesign and breakthrough comms support.  Drove a pan European volume improvement of over 20%, with up to 50% in key geographies.
Won numerous industry awards, recognising advertising, media and packaging design.

European Marketing Manager- Moist Toilet Tissue and Household Care

Mamatoto

Established consultant-based, retail and on-line business, selling globally-sourced tried and tested babycare products.  
Built network of over 100 consultants prior to selling business,

Founder MD

Redbrick Mill Ltd

Non Exec Director

Joined as a graduate, holding a number of sales and marketing roles of increasing importance.
Experience in brand management, new product launches, innovation. CRM

Brand Manager

Experienced Global Marketer with a demonstrated history of building brands in both consumer and B2B. Passionate about developing and enabling diverse talent, change leadership and problem solving.

Taplio

Sophie Woodford's Linkedin Analytics

Sophie Woodford

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Sophie Woodford's Linkedin Analytics

Sophie Woodford

Want to drive more opportunities from LinkedIn?

Sophie Woodford's Linkedin Analytics