Soraia A.'s Linkedin Analytics

Founder and CEO of British luxury brand InColour Designs - made homeless through a no faults Section 21 notice - by Folkestone based registered Arts Charity Creative Folkestone. InColour Designs (ICD) is the brainchild of Fine Artist Soraia Andersen, whose Art practice specialises in Mixed Media Geometric Abstraction through Painting, Drawing and Collage. Soraia started painting aged 17 and in the same year fell in love with Luxury Retail whilst being trained by Harrods to work in the Silver Room for Royal Selangor. She then spent her early years working in Luxury department stores such Liberty London and Harvey Nichols for luxury brands such as La Mer, Gucci and Chantecaille. Marrying traditional Luxury retail values and contemporary Abstract Art, ICD was born from her desire to combine the two great loves of her life: Art and Luxury retail. Luxury with a conscience. Unlike many other luxury brands, InColour Designs focuses on conscious luxury. By sourcing luxurious materials from the EU and championing British manufacturing, the brand seeks to create exquisite handcrafted objects but only in conditions that serve both the human and the environment.