Le Wagon

Lecturing Growth Marketing for adults in 10-week intensive bootcamps to get them to master the latest AI and no-code innovations, gaining practical knowledge to develop successful growth strategies.

Lecturer - Growth Marketing

Bain & Company

Expert Consultant - Marketing - FRWD@Bain

Spoonflower

Responsible for growing all international markets (excluding Canada and the USA) across all paid search (Google and Bing) & display advertising channels (Criteo).
Developer of all internal Data Studio reports for the business: performance marketing, email, blog, social, trend reporting, spend tracking. 
Key contributor to data analysis in the business (LTV, CAC, Budgeting/forecasting).
Hiring & training marketing staff.

SEM Manager

SEM Specialist - UK, FR, AU & DE

Sounds Of Snow

Digital marketing consultancy catering to small and medium size businesses. I help grow your business online and develop adequate and efficient strategies utilising a combination of or all the following channels: SEO, PPC, display advertising, social media (paid & organic), email marketing, affiliate marketing and UX/UI optimisations.

Freelance - digital marketing services

Winter seasons in ’16, ’17 & ’18 spent instructing snowsports in the UK, Andorra and Switzerland.

Time Off & Training

MotorK

Management & execution of Pay for Performance campaigns across Google and Facebook for the B2C (DriveK), B2B2C (DriveK4Dealers) and B2B (DealerK) sites in France and Germany.

Performance Marketing Manager

ShopStyle, Inc.

::::Responsible for growing business and traffic for shopstyle.co.uk, shopstyle.de and shopstyle.fr. Looking after SEO, PPC, display, retargeting, eCRM, social media and web content management.::::

Drive incremental business for the UK, France and Germany via email marketing and display retargeting campaigns & strategies; instrumental in growing the business further on all other digital marketing channels (SEO, PPC, social)
Budget management, planning and distribution: digital marketing across various channels (PPC, display, social media, email) 
Third party (agency) management 
Email acquisition strategy: planning, implementation, execution and follow-up of all activities across all 3 markets (lead generation via competitions with third party partners, online sign-up optimisation & testing)
Performance reporting: campaign specific and by digital channel, built ad-hoc dashboards for each channel
Retargeting: A/B testing on creative, optimised campaigns based on ROI and Win Rate KPIs 
Email content A/B and MVT testing to improve open and click rates and drive further revenue
Invoice processing and regional spend tracking 

***Achievements***
Grew the UK, France and Germany email databases by 286% in 2015 (from 173K to 495k subscribers)
Increased email revenue by 100% in 2015 and 103% in first half of 2016
Improved open and click rates for emails by 10 and 15% respectively in H1 2016
Grew display retargeting revenue by 70% in 2015
Drove retargeting ROI from negative ROI in 2014 to 1.5: 1 ROI in 2015 (target was to become ROI neutral)
Set up exclusive fashion inspiration blog in partnership with American Express, recruiting over 40 fashion bloggers and experts for content production

Digital Marketing Manager

Avis Budget Group

::::Drive incremental business from EMEA into NAM (North America) via all online channels and EMEA websites for Avis and Budget::::

Budget management, planning and distribution: digital marketing across various channels (SEO, PPC, display, affiliates, social media, email) 
Third party (agency) management 
Liaison with EMEA country managers for campaign participation & implementation, set up country-specific online & offline marketing activities supporting inbound to NAM business 
Build close relationship with EMEA e-commerce team for global initiatives (centralised affiliate program, SEO opportunities, global campaign implementations) 
Organise quarterly business reviews with internal and external parties 
Performance reporting: campaign specific and by digital channel 
Plan and set up call centre and travel trade incentives in line with digital campaigns 
Invoice processing and global spend tracking 

***Achievements***
Drove $25M and $35M incremental revenue in 2012 and 2013 respectively; 
Created dedicated PPC landing pages for Avis France and increased conversion rate by 2 percentage points; 
Responsible for SEO link-building project generating 30 to 40% of total incremental business; 
Set up recurrent successful promotions with Macy’s and Lonely Planet driving $500K-$1M per year; 
Implemented inbound to NAM specific PPC, display and affiliate campaigns and improved cost of sale from 160% to 20% in less than 2 years.

Online Marketing Manager

Wyndham Hotel Group

:::Responsible for implementing and executing the online marketing strategy for the EMEA region:::

- SEM: Affiliates, Display advertising, Content network
- Web content management
Build relationships with the franchisees to gain their support and participation in the company initiatives.
Third party (agency) management.
RFP process for digital design agency.
Campaign management: advance purchase campaign, seasonal promotions, partnership promotion.
Project management : online packages.
Marketing performance reporting.
Budget management: paid search and digital design services.

***Achievements***
Managed creation, implementation and training of backend web tool to support online packages, 
Set up reporting dashboard for Marketing department, 
Assisted in migration of international brand websites from agency platform to main corporate platform (proofing, translation, content updates), 
Evaluated as "exceptional performer" for 2009 and "key performer" for 2008, 
Set up SEM campaign with a return on investment of 10:1.

Online Marketing Specialist

Kirker Holidays

Enhance B2C communications by ways of producing adverts, newsletters, e-newsletters, special offers &amp; mail shots
Development &amp; distribution of marketing &amp; promotional collateral
Managed advertising budget (approx. £60K)
Website, email marketing &amp; marketing performance reporting
Web marketing solutions (business intelligence research for website)
Assessment of website efficiency
Liaised with PR company for special features
Correspondence with and fundraising from suppliers (hotels, DMCs, airlines etc. )

Marketing Executive

Driving Growth with Digital Marketing | Data Analyst | Ex-Bain & Co

Senior digital marketer specialised in paid media: search, shopping, social. Data-driven, results oriented and always excited about driving efficient and useful marketing strategies. Facts over fiction, with a hint of gut instincts and a big dose of common sense. 

Fluent in German, French and English. Conversational in Spanish. Based in Berlin.

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