Andrew Smith's Linkedin Analytics

Over 25 years of experience in both B2C / B2B market research, Andrew is experienced in both quantitative and qualitative research including survey scripting/design, focus group moderation, in-depth interviews, sourcing external samples, usability testing, product testing, brand trackers, customer journey mapping and bringing data to life via interactive dashboards / infographics. - Before jumping into any primary research, I work with clients to ensure that they have extracted all the possible value from all existing internal data and research. - I then combine these multiple sources to create one narrative that clearly outlines the consumer / client profiles and behaviour. Sometimes, the insights that emerge from this analysis are enough for brands to make informed decisions about. - The analysis also helps to identify any knowledge gaps and how primary quantitative and/or qualitative research can be utilised to further inform the business. - The outputs of any primary research are focused on the insights that highlight the commercial opportunities. - Additionally, I also offer interactive dashboards, which is great for analytics, segmentations, profiling surveys, brand trackers etc. The dashboards extend the reach and understanding of research/data within a business, allowing a broader group of stakeholders to explore their data on their own terms.