Gay Water

Founder of LGBTQ+ mission-driven lifestyle and beverage company, Gay Water. Run operations, marketing, creative, and product.

Founder & CEO

Yahoo

Responsible for marketing the Yahoo portfolio including brand awareness campaigns, co-marketing partnerships, influencer marketing campaigns, societal impact initiatives, and special projects & stunts. Won two Anthem Awards in 2021 and two in 2022 for my team's work around diversity, equity & inclusion.

Lead Yahoo Inc’s corporate social channels.

Brand Marketing & Activations | Head of Corporate Social

Verizon Media

Manager, Brand Marketing & Activations, Yahoo

Sr. Brand Marketing & Management Specialist, Verizon Media & Yahoo

Owned brand identity, strategy, management, and marketing for Verizon Media brand and Yahoo product portfolio. Relaunched global Yahoo brand identity + product positioning across 346 products in 49 markets. Rebranded Oath to Verizon Media in all markets globally which included logo rollout, guidelines, new mission + purpose, brand training and more.

Verizon Media was Digiday’s Brand of the Year and Cynopsis Digital’s Digital Media Brand of the Year in 2019.

Brand Marketing & Management Specialist, Verizon Media & Yahoo

Associate Marketing Specialist, Paid Media

Brand Marketing & Management Coordinator, Oath

NBCUniversal Media, LLC

•	Managed off-air projects that perpetuated and grew brand awareness including consumer events, brand activations, stunts, consumer experiences and trade press events like San Diego Comic-Con, SXSW, Tribeca Film Festival, ATX, and more

•	Ideated and created consumer merchandise and premiums that were distributed to fans, press, sales clients and influencers

•	Managed 360 promotional partnerships that align with and build brand recognition for both network brands, as well as individual USA & SYFY properties

•	Trafficked assets between key internal and external stakeholders to ensure proper brand communication

Brand Marketing & Promotions Coordinator, USA & SYFY

USA Network | Brand Marketing & Promotions Assistant: Acted as a brand assistant for all of USA Network’s stunts, experiences and events from ideation through execution – researching trends and creating comprehensive pitch decks, coordinating merchandise, remote event planning, and on-site event coordination

NBCUniversal Corporate Events | Events Assistant: Assisted in the planning and execution of all of NBCUniversal’s Corporate Events, including screenings, premiere parties, holiday parties, executive outings & leadership meetings, and special events

USA Network & SYFY | Marketing Assistant: Supported five executives, including USA & SYFY's EVP of Marketing & Digital, SVP of Brand Marketing, SVP of Digital, VP of Content Strategy, and VP of Brand Marketing, for five months. Provided administrative support, as well as took on projects for all five teams – from assisting the digital editorial team with online content, to updating strategy decks

The Tour & The Shop at NBC Studios | Social Media & Marketing Assistant: Managed the social media accounts for The Tour at NBC Studios and The Shop at NBC Studios, created digital content and monitored social trends and analytics

Functioned as a liaison between NBCUniversal and the general public by conducting tours, assisting with audience coordination and ticketing for The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, The Meredith Vieira Show, and Saturday Night Live

East Coast Page

Viacom

Acted as a production assistant for CMT's Hot 20 Countdown on shooting days, conducted research & pitched script ideas, and updated weekly spreadsheets tracking both internal show data and external country news.

Program Development / Production Intern at CMT

Warner Music Group

Responsible for handling sales announcements, managing promotional album distribution and updating sales grids.

Sales/Distribution Intern

NBCUniversal, Inc.

Worked with all departments on NBC's startup phase of 'The Meredith Vieira Show.' Assisted with producing segments, handling legal releases, proofreading and editing research packets, creating booking lists, and a variety of other tasks.

Production Intern

Lightning 100

Worked on multiple marketing projects to bridge the gap between local colleges and Lightning 100 and conducted market research.

Marketing and Promotions Intern

INTERVIEW Magazine

Communicated with the Sales, PR, and Advertising departments to assist filling advertising space, ran tasks to maintain social media presence, and performed market research involving competitor advertising and potential advertisers.

Advertising Sales Intern

Building Gay Water -- a mission-driven, canned vodka soda company aiming to destigmatize the word “gay” by creating a mainstream queer product for traditional spaces where representation is lacking - liquor stores, bars, restaurants, and grocery stores. 

Part-time brand and social consultant, content creator and influencer on Tiktok, IG and Twitter with over 270k followers.

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