Institute of Corporate Directors Malaysia (ICDM)

Affiliate

Spinmeister Communications

Spinmeister Communications is a bespoke PR consultancy based in Malaysia that collaborates with both agencies and clients in Asia to tailor make ideal PR solutions. Services include:
1.Communications strategy
2.Content development
3.Public affairs
4.Executive profiling
5.Media relations and media management
6.Event management
7.Crisis and media training 
8.Communications project Management

Since 2018, I have helped the following clients in their communications needs:
Truly Russia (KK)
24 Saturn (Singapore)
MedPlanner (Malaysia)
SAYS
Red Army Malaysia
MABECS
MY Fintech Week
AXIATA
DHL Singapore
Global Tix
National Stroke Association of Malaysia
JUMPA
DoctorOnCall
Ata Plus Sdn Bhd
Hemofilia Society of Malaysia
MASA Institute - Relaunch of #WKB2030
Tenaga Nasional Berhad - in partnership with Perspective Strategies
StashAway
UrbanMetry
General Assembly
Excelerate
CARSOME Academy
International Marine Contractors Association
MAVCAP
Fi Life

D Meister

Fugazi Racing Team

Team Support

Securities Commission Malaysia

Lead the Stakeholders Management  team within the Strategic Communications Department in the formulation and implementation of SC’s relationship with its stakeholder. Ultimately, promoting SC’s reputation and ensuring alignment with overall SC’s mission and business goals

Deputy General Manager (Stakeholder Engagement)

Bell Pottinger

Managing the Public Affairs and Communications needs of clients in Malaysia including stakeholder management/engagement, media and events management, media training, social media strategy and execution etc. Worked on a comprehensive crisis comms manual for a Regional Telco Player. Took on the public affairs campaign for an international technology company that was facing backlash from certain quarters. Moved the needle and they are now on their way to be ratified with legislation. Other clients include Wharton Global Forum 2016, Bett Asia amongst others

Associate Partner

PEMANDU (Performance Mgmt and Delivery Unit, Prime Minister's Department)

Developed and implemented communications strategies and tactics on the Economic Transformation Programme (ETP) since Oct 2010. Managed external relations including media relations, event management, advertising, digital influence and media plans. This included profiling of the CEO, PEMANDU, the various NKEA Directors and the NKEAs etc. 
Manage issues in both tradition/online media surrounding specific projects, industry sectors and on the ETP as a whole. Developing holding statements/rebuttals for dissemination.
Managed and oversaw the digital influence channels such as the ETP website, Business Circle (first Malaysian business blog), Kopitiam Ekonomi and social media platforms
Worked on first overseas stakeholder and investment roadshow for the ETP in London including developing an agenda around the Bloomberg Malaysia Conference.
Took an event and developed a platform with a difference - Talking Heads where two CEOs/Business Leaders interview each other and this is packaged as a podcast documentary, a video and an article.
Developed a live event platform "#TanyaGomen" to address issues that the government faces. In this way, the people are able to ask Ministers/Civil Servants questions via a live event or twitter using the hashtag #TanyaGomen. The event is recorded for TV and Radio too.

Senior Manager, Communications

Philip Morris International (Malaysia)

Here I managed both internal and external communication for PMM, from developing and implementing integrated communications strategies. Actively engagedin media relations, developed and managed the quarterly newsletter, engaged with stakeholders, developed and manageed the company's CSR/Contributions over the year.

Communications and Contributions, Manager

Frost and Sulllivan

In a bid to widen my horizons, I chose to embark on this role that required management of the Regional best practices team and used problem solving skills to create dynamic team relations, generate new ideas for best practices and improve operating procedures to provide better service and exposure for clients and the Company and in addition to this, produce annual Awards banquets in Malaysia, Singapore and Australia in addition to overseeing all related activities.

Senior Manager, Best Practices Asia Pacific

Leighton International

Regional external and internal communications for Leighton International.

Corporate Communications Manager

Intel Malaysia

Responsible for Intel Malaysia’s external communications for the site and it included media relations, managing press conferences, public relations, crisis management and communications, managing emerging issues and being an official spokesperson. I was also responsible for managing the image and reputation of Intel through external communications on Intel’s contribution to the community, nation building and technology leadership in the industry and country.

Achievements:

	Achieved media hits on print, online and broadcast for Intel Malaysia based on technology development and leadership; education and community relations initiatives through events, by-lined articles and commentaries in local media in 2005 with an ad equivalency of more than USD 350,000.
	Developed content and key messages for various media roundtables on Intel Malaysia’s initiatives.
	Developed media plan and organize launch of Intel investment in Vietnam in February 2006.
	Developed a media relations strategy and tactics for Intel Malaysia in 2004 and 2005 
	Member of the cross site media/communications team and worked on cross site teams to develop key messages
	Obtained broadcast media hits for Intel Innovation in Education in RTM over 5 segments. (The first time for Intel Malaysia)
	Developed an Intel Malaysia brochure

Media Relations Manager - Public Affairs

A Communications Specialist with more than 25 years' experience. 

My broad experience coves various aspects of local/regional communications areas including developing local/regional communications strategy and executing tactics, public affairs, media relations, CSR, stakeholder management, government relations, event management, traditional and online advertising, social media and crisis communications. I continuously pursue innovative ideas to deliver effective messaging for organisations.

I am also passionate about the practice and the promulgation of DEI. It is to be championed by all, not just women.

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