Erika Springer's Linkedin Analytics

Hi, I’m Erika. I’m a certified Eloqua B2B Master with 10 years of experience in Marketing. I’m a hands-on marketing operations leader with experience building marketing automation systems, optimizing lead flow, and managing global and regional marketing strategy. I’m passionate about enabling marketing and sales teams with the right tools to improve ROI and scale businesses. In my role I also work to protect customer data and privacy and am passionate about promoting the amazing work our customers do. Most recently, I became a certified change practitioner and work with teams to stay energized in organizational changes. I’ve worked across various industries including manufacturing, insurance, consulting, supercomputing and SAAS spanning both B2B and B2C. I also enjoy giving back to the community through mentorship programs. If you are student or professional looking for advice on changing careers into tech, I will happily chat with you to see where I can help. Salesforce is hiring! If you are interested in joining us, find the role that suits you here: https://www.tableau.com/about/careers Notable Business experience: - Marketing automation migration - Acquisition - Merger - Lead generation optimization - Lead flow optimization - MAP Architecture - API Management - Technical troubleshooting - Vendor management - Agency management - Contract negotiations - Campaign management - Demand generation - Marketing strategy - GDPR program management - Email marketing - Marketing enablement - Sales Enablement - Project management - Lead scoring - Data cleansing - Data standardization - Data enrichment - Analytics - Website/landing page optimization - Competitive landscape analysis Notable MarTech experience: - Eloqua - Salesforce Sales Cloud - Salesforce Marketing Cloud - Slack - 6Sense - Synthio - Drift (Siftrock) - Tableau - Power BI - Integrate - Splash - ON24 - WebEx - Zoom - ZoomInfo - Outreach - LeanData - Allocadia I look forward to connecting!