Outra

Outra is a market-leading AI-based data science platform with a unique take on decision intelligence.

Growth Marketing Consultant / Digital Director / Head of Digital Marketing

MORI

Baby MORI manufactures high quality products that help to welcome a baby into the world and beyond, with a gentle touch from sustainable materials. Since 2015 we have been using the softest organic fabrics to give you the highest-quality products, which are made with your family's wellbeing in mind.

As the Head of Acquisition reporting into the Growth Director & CMO, I owned and managed Digital Channels (Paid Search, SEO, Paid Social, Affiliates, Display, YouTube) and tested new offline channels such as Direct Mail and Podcasts.

Level: Head of Digital Marketing / Head of Performance Marketing / Head of Growth

Head of Acquisition

Student.com

Student.com is the world's largest marketplace for student housing. We simplify booking accommodation for students through a free-to-use global marketplace that puts security and ease-of-use first.

Reporting to the General Manager, I managed a team of marketing specialists and owned the strategy for PPC, SEO, Display, Social, PR, CRM and Affiliates across Europe, Middle East and RoW.

Level: Head of Digital Marketing / Head of Performance Marketing / Head of Marketing

Head of Digital Marketing, RoW

Performance Marketing Manager, World

Search Campaign Manager, World

Waitrose

Search Marketing Executive

PPC Specialist 

Dunelm (Soft Furnishings) Ltd

Managing the Paid Search and Display Advertising channels and executing the PPC strategy to drive incremental growth and increase efficiency.

Online Marketing Co-ordinator - Paid Search & Display

Hi-Velocity UK Ltd

Delivered a new business and e-marketing plan, redefining the USP and target markets and reviewed the business processes.

e-Marketing Coordinator - Low Carbon KEEP Associate

Pexel

Executed several B2B and B2C market research projects across UK and European markets including new product development research, employee engagment and customer satisfaction surveys.

International Market Researcher

mLED Ltd

Suggested the optimal entry strategy to 3 new product areas, identifying the international target markets and presented a portfolio of key partners in each of the three new markets.

Junior Marketing Consultant

Greek Army

Solving all technical problems that occurred on the Hermes Combat Zone Communications System which is part of the NATO tactical communication facilities in Katara, Greece. Gained valuable skills such as discipline, responsibility, integrity and selfless commitment.

Mandatory Military Service

Arvicon International

Developed the entry strategy for the new market of Greece. 
Gained a large amount of working knowledge in international trade and dealing with CEOs and Supplies/Import managers within large corporate organizations across the world.

Marketing Trainee - Greek Segment

I am a growth marketing consultant with over 13 years of experience in digital marketing, customer acquisition, and performance marketing. I work with Outra, a market-leading AI-based data science platform that helps businesses make smarter decisions and optimize outcomes.

My specialties include paid search (ppc), paid social, SEO, display, affiliates, direct mail, CRM, and brand marketing. I have traded across various industries, such as marketplaces, D2C, Real Estate, Education, Travel, Food and Drinks, Luxury, and eCommerce, and also traded across various markets include the UK, USA, MENA, EMEA and Asia.

I enjoy building and coaching teams, developing strategies, and being hands-on with execution. I am passionate about delivering growth, value, and results for my clients and partners.

Previous roles include Head of Digital Marketing, Head of Performance Marketing and Head of New Customer Acquisition.

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